How to maximize the effectiveness of overseas KOL promotion and marketing?

Internet celebrity marketing is different from other traditional marketing forms. Internet celebrity marketing is also called KOL in China. It uses the influence of Internet celebrities to convey brand information to a larger market and let influencers with their own traffic endorse and promote your products.

Definition of influencer marketing

Influencer marketing is usually closely related to social media marketing and content marketing. Most influencer promotions are integrated with the shadow of social media marketing. KOLs spread through self-media with their personal traffic and influence. Sellers can provide ready-made content for influencers or let influencers create original works. Social media marketing and content marketing are also commonly used in influencer marketing.

The essence of influencer marketing overseas should be focused on the influencer itself, rather than just focusing on the product. Influencer marketing is the use of famous or influential people in a specific field or community to promote and recommend products.

Therefore, Internet celebrities are authorities among potential consumers in the target market and have quantifiable and measurable influence on potential customers.

From this perspective, influencers are more like product agents or product brokers who build a foundation of trust with their audience by sharing their expertise.

Key Factors of Influencer Marketing

Sellers need some differentiated highlights to build influencer marketing, look up brand keyword products to find specific matching influencers, and develop marketing plans to increase coverage of more target consumers.

Key points to note when using influencer marketing:

Choose influencers carefully

Influencer marketing is half successful if you match it with the right influencer resources. You cannot choose influencers blindly, as you often encounter clients who ask for a list of influencers right away. This will not have a good effect. The key is to select influencers that match the product, positioning, industry, region and target consumers, clearly define the consumer portrait and ensure that influencer marketing is consistent with brand positioning.

Develop a complete marketing strategy

Carry out influencer marketing in a planned and strategic manner, rather than just randomly investing. Be clear about what results you want to get from influencers to achieve better sales conversions;

Reuse of original content from influencers

Make full use of original content from influencers and repurpose it into other advertisements or different channels, taking care to avoid issues regarding ownership and usage rights of the work in advance.

Influencer Marketing Compensation

Common practices for compensating influencers include product replacement; taking commissions; and paying a fixed fee.

Experienced influencers have clear quotes and details for advertising promotions and even their own agents; customizing and negotiating promotion plans is the ideal approach.

Do not choose an influencer who takes too many advertisements and is not in a vertical industry. If an influencer takes too many advertisements and sponsored content, he or she may quickly lose the trust of fans. Before deciding to cooperate with an influencer, learn more about the influencer's past, whether there are any successful cases, etc.

Develop promotion plans, determine the update frequency of influencers, fully communicate based on the company's public relations plan, product launch plan, and other comprehensive considerations, and develop itineraries and interview plans;

Avoid Ineffective Influencer Marketing

Influencer marketing is not about finding someone with a certain number of fans and then giving them exposure. Influencers are those who are willing to spend time building their own brand and will instinctively protect their reputation and those who trust them.

Influencer marketing is not a shortcut. Like social media and content marketing, it needs to be managed carefully. The purpose of advertising is not to sell products directly, but to build trust and credibility, and then consider conversions.

Social media marketing requires constantly gaining loyal and trusted fans. Many people think that influencer marketing is about quickly acquiring target consumers, but this is not the case. So what should we do?

Here are a few points to note when collaborating:

• Don't stifle the original author's creative process. For certain industries, advertisements that are better at creating public opinion topics can maximize the interests of both parties by talking to influencers about your brand positioning and the effects you expect to achieve, and integrating the content into the advertising creation process;

• When working with influencers, don’t put too much pressure on them, and if you send an email or any other type of message, give the influencer time to respond.

• Before starting the campaign, you should clarify the terms with the influencer and give them help and guidance. Sellers should ask the influencer to tag your products to ensure more people see your products. Don’t just chase numbers. This is a very important part of influencer marketing advertising.

In influencer marketing, finding influencers with a large number of fans is only a small part. What is more important is to match influencers who fit the brand positioning and can increase the participation conversion rate. Only in this way can accurate positioning be achieved and ultimately sales conversion can be achieved.

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author: Xinruishe Media

source: Xinruishe Media