Practical operation! How to promote APP and acquire users?

Everyone who works in the Internet industry needs traffic. Some directly pay others to help them attract traffic; some obtain traffic through transactions; and some choose to attract traffic themselves in order to reduce costs.

1. A word of caution

The difference between free and paid, in my opinion, is that one is to invest money, and the other is to invest time and energy.

The current drainage market is extremely chaotic. Every day people say this method works and that method works, but only you know your own product. If you don’t want to waste time and energy, it’s best to learn as much industry knowledge as possible.

2. Search Engine Optimization

1. Search Engine Optimization (SEO)

When it comes to free traffic promotion , the first thing that comes to mind must be SEO, so what is SEO?

This is the explanation given by Baidu. To put it bluntly, it is to attract users to click on the website by improving the ranking of websites containing company product information on search engines.

Why do SEO? What are the advantages of SEO?

SEO is the early days of search behavior. When Yahoo and other companies provided yellow pages services, some people submitted URLs to early search engines for indexing.

The advantages of SEO are:

1. It is completely free and can save most of the company's resources;

2. The lasting effect is very long. Once it reaches the homepage, it is difficult to be squeezed out;

3. The traffic from SEO has always been very accurate. Basically, the conversion rate of customers coming from search engines is quite high.

This is the core competitiveness of SEO and the reason why SEO is becoming more and more popular.

Here I would like to remind everyone that although traffic from search engines is good, SEO requires relatively more knowledge and technical support, and it will take at least 2-3 months.

3. Self-media platform traffic diversion

We-media first emerged from Toutiao, which gained popularity among the public due to its big data + personalized recommendation technology.

If you were to rank by traffic, the first would definitely be Douyin self-media.

I saw a report some time ago that Douyin has a total of about 200 million users, and this is only the domestic version. There are 150 million users in the overseas version, and Douyin's overseas version TIK TOK has always dominated the APP download volume list in many countries.

So as long as the video quality is good and suits the public taste, it will quickly attract a large number of fans. With fans, are you still worried about not being able to monetize?

Other self-media, such as Baijiahao, Sohu self-media, Qutoutiao, and WeChat public accounts can all be done. Everyone must choose the right platform. A good knife is only a good knife when it is used on the battlefield to kill the enemy. Otherwise, it is no different from an ordinary butcher knife.

Therefore, for self-media platforms, content is of paramount importance. If you want to attract traffic, you must have content that suits the users’ tastes.

I won’t say much about videos. If you choose to make short videos, you must be good at it.

There are actually many methods for self-media in terms of pictures and texts, including original creation, secondary creation, and secondary creation of your own articles. The easiest way is to first find 10-20 peers, see what articles your peers have published, and then combine your own experience, it will be easy to write the article.

I think running a self-media is the most tiring of all the ways to attract traffic. First of all, you have to spend a lot of time maintaining the account in the early stage. Most of the current self-media do not allow advertisements. Once you leave an advertisement, it will be easily closed. An account that you have spent one or two months to maintain is gone in an instant, which will make people frustrated.

But from my experience, it is normal to have no fans in the first 2-3 months of running a self-media. The explosive growth period will come in the third month at the latest. As long as you persist, you may be able to turn the tide.

4. Social Drainage

Social traffic generation refers to the traffic generation method used for social circle services such as QQ, WeChat, and Weibo. In fact, the initial traffic diversion includes QQ group diversion and QQ mailbox diversion.

(1) WeChat group traffic diversion. If you want to use WeChat group to generate traffic, you must first join the group. How do you join it?

Baidu WeChat group, just click on any one, you can get a lot of WeChat groups. It is best to choose the paid ones, the price is not high, ranging from 1 to 3 yuan. People in the paid groups have consumption awareness and are relatively easier to attract traffic.

First, add 30 groups and send a small hong package to each group, the kind that costs 1 yuan for 10 groups, so that you can add the group owner; then create a group of your own, change the group name to "Activity reward group, contact the group owner before posting advertisements, otherwise you will get air tickets", and then send the QR code to these 30 groups, and many people will join the group. By repeating this process, the number of people in your WeChat group will continue to increase.

The name of the group just designed, "Activity Reward Group", is to refine the customer's preparation, publish an activity, share it with friends and like it.

When users come to you to claim gifts during an event, you can charge them 5-10 yuan for postage, which not only controls costs but also brings in traffic.

(2) Weibo traffic generation. There are actually not many shortcuts to this. There are two methods: creating content and riding on hot topics.

Many people know how to create content, but how to catch the hot spots?

There are too many ways to attract traffic on the Internet. After all, there are so many talented people in all walks of life. The solutions summarized here may not be complete, but they are all effective. Many people have achieved transformation using this method, and I believe you can do it too.