Leyun SEO: If your website ranking drops, check to see if it violates these rules?

If you want to have traffic on your website but don't want to spend money, then SEO is the best way, because you can get traffic on search engines, and in order to get traffic, you must get a better ranking in the search engines, which has become a prerequisite for websites to get traffic. If the search engine reduces the ranking of your website, the traffic of your website will also be greatly reduced, which will affect the traffic and development trend of your website. What should you do if your website keeps falling after it has been ranked? No matter how big your business is, some inappropriate SEO techniques on search engines may be penalized, which will affect your search rankings. For example, Baidu and 360 Search will even completely delete your website's pages from Baidu. Thus, you can avoid penalties and loss of search traffic. Here are some simple SEO tips to avoid making mistakes that could cost you your rankings.

1. Don’t buy links (spam links)
In order to rank quickly, many websites choose to buy a large number of links, not knowing that this will incur penalties from search engines. Of course, companies selling links may claim to be very effective, but don’t believe them. If you want to develop in the long term, then be patient and create some relevant friendly links. Now many search engines are cracking down severely on the buying and selling of friendly links. Once discovered, it is normal for your site to be punished.

Another is to not use so-called spam links, which many websites have used. In this case, people think that links are helpful for SEO optimization and add links to their websites manually or through automated platforms. However, users do not like these spam links. Spam links will be marked by search engines, and websites using spam links will also be punished.

2. Keyword stacking Keyword stacking is absolutely not feasible. In the early days, keyword stacking was a ranking method, but with the development of search engines, they have been able to identify keyword stacking. Such cheating methods are no longer effective. If you do it, it is only a matter of time before you are punished. Just write your content naturally and keep the keyword usage rate around 2%-3% to avoid being penalized.

3. Rough content. A website must have depth in content. The content cannot be shoddy. Without a good user experience, how can users visit your website? If users stay on your website for a long time, it means that your website has user experience. If there is no user experience and the content is collected or poorly made, then your website will not be able to get a good ranking and may even be punished.

4. Advertising issue: Many websites now place advertisements after they have traffic, but the advertisements should be placed appropriately and should not affect the user experience. If your entire website is full of advertisements and pop-up ads, then how do users browse the ads? Many search engines have this algorithm, such as Baidu and Google. I won’t go into detail here and will talk about advertising issues separately another day. If you want to know more, you can go to the search platform to find out.

5. Website hacking is a big problem faced by many webmasters. When the search engine's crawler robot realizes that a website has been hacked, it will remind users that the website has been hacked next to the search results with a notification that "This website has been hacked", which is a more severe punishment than lowering the search ranking.

6. Cloaking
Although this method is less common, cloaking occurs when websites and pages attempt to trick search engines by presenting a different website to users using “black hat” SEO techniques. This is done through redirect links. Search engines will penalize sites that do this because they want to make sure that users aren’t redirected to a completely irrelevant site that doesn’t provide the information they were looking for after clicking on a link.