OPPO App Store Information Stream Ad Review Specifications

OPPO Information Stream Ad Review Specifications

1. Purpose

These regulations are formulated to standardize the review standards for OPPO information flow advertisements, provide advertisers with a formal, legal, and open advertising platform, protect the legitimate rights and interests of the majority of users, and maintain the normal order of the OPPO marketing platform (hereinafter referred to as "this platform").

From the date of publication of this specification, all advertisements published on this platform must comply with the provisions of this specification and strictly follow the requirements of Article 3 of the "Advertising Law of the People's Republic of China" (hereinafter referred to as the "Advertising Law"): "Advertisements should be true and legal, express advertising content in a healthy form, and conform to the requirements of socialist spiritual civilization construction and promoting the excellent traditional culture of the Chinese nation." and Article 4: "Advertisements shall not contain false or misleading content, shall not deceive or mislead consumers, and advertisers shall be responsible for the authenticity of advertising content."

This platform will review the advertisements placed on this platform (including but not limited to materials, landing pages, and industry qualifications) in accordance with Article 34 of the Advertising Law, which stipulates that "advertising operators and advertisers shall establish and improve a registration, review, and file management system for the acceptance of advertising business in accordance with relevant national regulations. Advertising operators and advertisers shall check relevant supporting documents and verify the content of advertisements in accordance with laws and administrative regulations. Advertising operators shall not provide design, production, and agency services, and advertisers shall not publish advertisements with inconsistent content or incomplete supporting documents."

If, during the actual operation of advertising review, it is found that there are situations not mentioned in these specifications but may violate the Advertising Law or other national laws and regulations, the current laws and regulations shall prevail. This specification shall take effect from the date of publication. OPPO has the right to adjust and improve this specification at any time according to operational needs.

2. Review Time

1. The review period is within 1 working day after the advertisement is submitted

2. Review time: 9:30-18:30 on weekdays; 15:00-16:00 on weekends

2.1 Duty arrangements: Duty personnel will be arranged on statutory holidays of 3 days (inclusive) or more, and there will be no duty personnel arranged at night

2.2 4. Advertisements submitted during other non-review periods will be automatically postponed to the next working day for review.

3. Audit Scope

1. Industry qualifications: including the advertiser’s principal qualifications, industry qualifications and authority qualifications.

2. Advertising content: including material images, title copy, advertising brand name, and landing page content.

3. Advertising links: including the authenticity and standardization of the advertising link address and landing page.

IV. Qualification Requirements

1. Advertiser Qualifications

1. Depending on the nature of the advertiser, the advertiser needs to provide the following qualification documents for review:

2. A scanned copy of the original business license of the enterprise; the enterprise information should be available for query on the National Enterprise Credit Information Publicity System (http://gsxt.saic.gov.cn/).

3. Scanned copies of the legal person certificate and organization code certificate of the public institution, and scanned copies of the legal person registration certificate and organization code certificate of the social group. The organization code certificate should be available for query at the National Organization Code Management Center (http://www.nacao.org.cn/s_nacao.html).

4. A scanned copy of the original business license of the individual business operator and a copy of the operator’s ID card (the copy must be stamped with the official seal of the individual business operator or signed by the operator)

5. Scanned copy of the original Telecommunications and Information Services Business License (ICP Certificate), or a printout of the webpage of ICP filing subject information and ICP filing website information queried in the ICP/IP address/domain name information filing management system of the Ministry of Industry and Information Technology at http://www.miitbeian.gov.cn/publish/query/indexFirst.action (with the official seal of the website sponsor)

6. Customers from Hong Kong, Macao, Taiwan and foreign countries: a valid local business registration certificate

(II) Industry qualifications

Depending on the industry of the product or service promoted in the advertisement, advertisers are required to provide the following qualification documents for review:

Medical Services

Medical institutions

1. Medical Institution Practice License

2. "Certificate of Medical Advertisement Review"

Medical Devices

1. Medical Device Production License

2. Medical Device Business License

3. "Medical Device Advertisement Review Certificate"

Pharmaceuticals and Healthcare

drug

1. Drug Production License

2. Pharmaceutical Business License

3. If the client is an online drug trading platform, it is necessary to submit the "Internet Drug Trading Service Qualification Certificate"

4. If the customer is displaying drug information online and does not involve sales, he/she needs to submit the "Internet Drug Information Service Qualification Certificate"

5. "Certificate of Drug Advertisement Review"

Health Products

1. "Health Products Production License"

2. Health Products Business License

3. Domestic health food approval certificate issued by the State Food and Drug Administration

food

General Food

1. Food Production License or Food Hygiene License or Food Distribution License

2. For imported food, it is necessary to provide a certificate of entry-exit inspection and quarantine of the goods.

Alcohol

1. Liquor Retail Business License

2. Inspection certificate issued by a food quality inspection agency at or above the provincial level as stipulated or recognized by the state

3. For imported goods, you need to submit the inspection certificate issued by the State Food and Drug Administration and the entry permit issued by the customs.

Financial Services

Investment and Financial Management

1. Financial License/Financial approval document issued by the local government

2. If the client is a third-party platform, it is only necessary to submit a cooperation contract/agreement signed with a company with financial qualifications. (Qualifications of the partner company must be submitted simultaneously)

Micro Loans

1. A "Microfinance Company Business License", a microfinance business qualification approval document issued by the local financial office, or a business license that states that it is allowed to operate microfinance business within its business scope, any one of the above qualifications.

2. If the client is a platform party, it is necessary to submit a cooperation agreement/contract signed with a company with micro-loan business qualifications.

Securities

1. Securities Investment Consulting Business Qualification Certificate or Securities Business Permit

2. If the client is a third-party platform, it is only necessary to submit a cooperation contract/agreement signed with a company with securities qualifications. (Qualifications of the partner company must be submitted simultaneously)

stock

"Qualification Certificate for Stock Underwriting Business"

fund

"Fund Agency Sales Business Qualification Certificate" or "Fund Management Qualification Certificate"

futures

Futures Business License

Foreign Exchange

Foreign Exchange Business License

bank

Financial License

Insurance

Any one of the following qualifications: Insurance Institution Legal Entity License, Insurance Business License, Insurance Brokerage License, Insurance Appraisal License, or Insurance Agency License.

Precious Metals

1. "Precious Metals Trading Member Certificate"

2. Precious metal trading platforms that are not approved by the State Council or the financial management department of the State Council must first seek the opinions of the joint meeting and report to the provincial people's government for approval.

P2P

Signing a fund custody agreement with a third-party payment platform, an investment agreement (contract) with a well-known venture capital institution, or the company is a listed company, any of the above qualifications.

Third-party payment

Payment Business License

guarantee

"Business License for Financing Guarantee Institutions"

FOOD

all

Catering Service License or Food Hygiene License

3C

all

China Compulsory Certification (3C)

accessories

Gold and silver jewelry

License for operating gold and silver jewelry business

Jade Jewelry

An appraisal certificate issued by a formal appraisal center recognized by the state

cosmetic

Ordinary cosmetics

1. Cosmetics Production License

2. Imported cosmetics require the "Registration Certificate for Imported (Non) Special Purpose Cosmetics"

Special cosmetics

1. Special Cosmetics Production License

2. Special Cosmetics Business License

3. Administrative license for domestic special-purpose cosmetics issued by the State Food and Drug Administration

Education and Training

Public and private schools

1. School Operating Permit

2. Enrollment Permit

Study Abroad Agency

"Operating License for Self-funded Study Abroad Intermediary Agency"

migrant

Immigration Agent

"Business License for Private Entry and Exit Intermediary Agency"

Lifestyle Services

Ticket Agent

"China Civil Aviation Transport Sales Agency Business Qualification Certificate"

Vehicle maintenance

Motor Vehicle Repair Permit

logistics

Express delivery business license

Used Motor Vehicle Appraisal

"Certificate of Approval for Used Motor Vehicle Appraisal and Evaluation Institutions"

pawn

1. Pawnshop Business License

2. Special Industry License issued by the public security agency

Hotel Accommodation

Public Place Health Permit

Publications Sales

Publication Business License

E-book

Electronic Publications Publishing Business License

Audiovisual products

Audiovisual Products Business License

Audiovisual

Video website, live broadcast

1. License for the dissemination of audio-visual programs on information networks

2. Internet Culture Operation License

estate

all

"House Sales Permit" or "House Pre-Sale Permit"

Collections

Precious Metals

1. An appraisal certificate issued by a formal and legal appraisal agency recognized by the state

2Issuance Certificate

RMB was once circulated

License for Circulating Renminbi

RMB in circulation

Commemorative coins that can be exchanged for RMB at the same value

Approval document issued by the central bank for equal convertibility of RMB

Credit

Credit reporting agencies

"Personal Credit Reporting Business License" or approval document from the State Council's credit reporting supervision and management department

(III) Authorization and Qualification

If the goods or services promoted in the advertisement involve administrative licenses or third-party authorization, the advertiser must provide the following authority certification documents for review:

1. If the product being advertised is a patented product, a scanned copy of the patent certificate must be provided. If the patent owner is not the advertiser, a certificate of authorization from the patent owner to produce or sell the patented product (with official seal of the patent owner or signature of the patent owner) must also be provided.

2. If the trademark of the goods or services is a registered trademark, a scanned copy of the trademark registration certificate must be provided. If the trademark owner is not the advertiser, you must also provide a certificate of authorization from the trademark owner to use the trademark (with the official seal of the trademark owner or signed by the trademark owner).

3. If the advertisement contains works (including software) that should be protected by copyright, and if the copyright of the work has been registered, the copyright registration certificate must be provided. If the copyright owner of the work is not the advertiser, a certificate of authorization from the copyright owner to use the work (with the official seal of the copyright owner or signature of the copyright owner) must also be provided.

4. If the name of a third-party organization (including its official name and common abbreviation) is used in the advertisement, a certificate of authorization from the organization to use its name (with the official seal of the organization) must be provided.

5. If the name or image of another person is used in an advertisement, the applicant must provide a written document (signed by the applicant or his/her guardian) authorizing the advertiser to use his/her name or image (if the applicant is a person without full civil capacity).

6. When advertising for live performances, records, books, movies or TV series, etc., if the performers, singers, authors or actors appear in the promotional posters, record covers or screenshots of the film or TV series, it is not necessary to provide the above written documents.

7. If a product or service is advertised as being “reported by CCTV (including its channels or programs)”, a documentary proof that CCTV has given the advertiser permission to use its name or quote its reports must be provided.

8. According to Article 46 of the Advertising Law: "The publication of advertisements for medical services, drugs, medical devices, pesticides, veterinary drugs and health foods, as well as other advertisements that are subject to review according to laws and administrative regulations, shall be subject to review of the content by the relevant departments (hereinafter referred to as the advertising review authority) before publication; they shall not be published without review." Such advertisements require the review and approval documents of the advertising review authority.

5. Content Review

1. Prohibited industries or products

The commodities promoted in advertisements should be included in the business scope of the advertiser. If the goods or services promoted in the advertisement belong to the following industries or product categories, in principle, the goods or services in that industry or category will not be reviewed and approved. (Note: Prohibited industries or products are updated from time to time, please refer to the latest version)

1. Browser, news and information apps

2. Gambling and lottery

3. Examples: Weight loss drugs and health products; height increase drugs and health products; body odor and hemorrhoid drugs and health products, adult products, etc.

4. Improper leisure clubs

Example: sauna, massage club, etc.

5. Feudal superstition

Examples: Buddha amulets, zodiac guardian deities, religious products, fortune-telling, etc.

2. Content Restrictions

1. Applicable to all industries

1) Advertisements may not directly link to social software such as WeChat as a medium to promote and sell their products or services. If a WeChat account appears in the advertising text, it cannot be a private WeChat account, there cannot be any description with obvious sales intent associated with the WeChat account, and it cannot directly induce users to add a WeChat account without any information about products or services.

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As shown in the picture, the landing page of the advertisement does not contain any information about any products or services, nor does it contain any information about the company providing the products or services. It uses content such as recommending "hot stocks" to induce users to add WeChat accounts, which is a type of prohibited advertising.

2) Advertising content must not involve negative information about a third party, and must not attack, denigrate, slander, or make malicious comparisons.

3) When establishing a promotion plan, the content written in the "Advertising Brand Name" must be consistent with the name of the APP or product being promoted.

4) Content or images that may cause visual or sensory discomfort to users shall not be used.

5) Sales advertisements of well-known brands (only for Category II e-commerce) cannot contain guaranteeing terms and expressions such as “authentic counter products, official authentic products, official flagship store”.

6) In advertisements for the sale of goods by e-commerce, the advertised selling prices must not be excessively lower than the average market price.

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As shown in the picture, the selling prices of well-known brands such as Nike and Adidas are far lower than the normal market price, and similar creative ideas are not allowed.

7) The landing page needs to clearly state the brand name and logo of the product or service to be promoted. The ICP registration number and the name of the company providing the product or service (the name of the dealer can be marked in product sales advertisements) must be indicated at the bottom of the page. Special industries must also indicate the relevant approval number.

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As shown in the picture, the landing page content needs to include the brand name of the product to be promoted, the approval number of the health product, and the ICP registration number and the company name at the bottom of the webpage.

8) Advertisements cannot be published in the form of news, and news terms such as "reporter, interview, report", etc. cannot be used in advertisements.

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As shown in the picture, advertisements were published in the form of news, and the name of CCTV was used for publicity without submitting any authorization or license.

9) It is not allowed to publish soft-text advertisements (Weibo, WeChat soft-text advertisements, etc.) in the form of recommendations in the name of consumers, which may mislead other consumers.

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As shown in the picture, the advertisement was posted on Sina Weibo and did not contain any product information.

10) If the landing page contains pop-up ads, it is necessary to ensure that the pop-up can be closed with one click, and it must not automatically pop up again without the user's operation, affecting the user experience (the pop-up content must not be advertisements for other services or products).

11) The main contents of the advertising materials, such as products, services, activities, prices, etc., must be intuitively reflected on the landing page, and ensure that the information is consistent.

12) Without permission, you may not use the trademarks, trade names, or names of OPPO or its affiliates’ staff as a means of advertising in any form, directly or indirectly.

13) Advertisements must not contain false or misleading content, and must not deceive or mislead consumers, such as: exaggerating the effects of products to induce consumers to buy their products; using before-and-after treatment comparison pictures in advertisements to mislead consumers; advertisers shall be responsible for the authenticity of the content of the advertisements.

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"New generation of weight loss technology" is an extreme term, and "effective in 3 days, lose 20 pounds in a month" is an exaggerated promotion that misleads consumers and lures them into buying products.

It contains before-and-after pictures for comparison, misleading and enticing consumers to consume treatment.

14) Any indication in advertisements of the performance, function, origin, use, quality, ingredients, price, producer, validity period, promises, etc. of goods or the content, provider, form, quality, price, promises, etc. of services shall be accurate, clear and understandable; if the advertisement indicates that the goods or services promoted are given as gifts, the type, specification, quantity, validity period and method of the given gifts shall be clearly indicated. Example: Advertisements for a “buy one, get one free” promotion must clearly indicate the product being given away.

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The ad only states a "buy one get one free" promotion without providing any detailed information about the promotion. This is a wrong example.

The ad further explains the content of the event under the slogan "Buy One Get One Free". This is a correct example.

15) The national flag, national anthem, national emblem, military flag, military anthem, and military emblem of the People’s Republic of China may not be used or used in disguise for advertising. For example: Huabiao, Tiananmen Square, etc. cannot be used for commercial advertising.

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The picture uses Tiananmen Square, the Huabiao and a disguised Chinese national flag for advertising, all of which are elements that are explicitly prohibited by the Advertising Law.

16) The name or image of a state organ or state organ employee may not be used or used in disguise. Do not use extreme terms such as "national level", "highest level", "best", etc. (Extreme terms include but are not limited to: national level, world class, superlative, best, largest, only, first, first choice, best, largest, precise, top, highest, lowest, most, most, cheapest, latest, most advanced, to the greatest extent, latest technology, most advanced science, filling domestic gaps, absolute, exclusive, first, latest, most advanced, first brand, gold medal, famous brand, excellent, first, top, exclusive, number one in sales volume on the entire network, global debut, the first in the country, first launch on the entire network, world leading, top technology, latest science, latest technology, most advanced processing technology, most fashionable, best, top, top, ultimate, most popular, trump card, sales champion, first (NO.1Top1), extreme, permanent, trump card, leader, brand leader, unique, exclusive, one-of-a-kind, unprecedented, unprecedented, omnipotent, etc.)

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The words "leading brand" and "first brand" contained in the picture are extreme terms and should not be used.

The words "leading brand" and "first brand" contained in the picture are extreme terms and should not be used.

17) It must not contain any content that damages the dignity or interests of the country or discloses state secrets.

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The picture is a schematic diagram of the location of a real estate advertising project. The picture marks a certain military region, which is a disclosure of state secrets.

18) It must not contain any content that disrupts social stability, damages the public interest, endangers personal and property safety, or discloses personal privacy. 19) It must not contain content that is disruptive to public order, contrary to good social morals, obscene, pornographic, gambling, superstitious, terrorist, or violent, either explicitly or implicitly. Pay special attention to advertisements related to superstition and Falun Gong.

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Game ads that contain graphic sexual content.

The foreign religious TV station "Supreme Master" TV is a cult organization like Falun Gong. Internet television is prohibited in the country.

20) It must not contain content that discriminates against ethnicity, race, religion or gender, or hinder the protection of the environment, natural resources or cultural heritage.

21) Advertisements must not harm the physical or mental health of minors and persons with disabilities.

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The ad contained discriminatory content against the blind (disabled) and Pizza Hut was protested by the blind after it was aired, and eventually stopped running the ad.

22) When advertisements use data, statistics, survey results, abstracts, quotations and other references, they must be true and accurate and indicate the source. If the cited content has an applicable scope and validity period, it shall be clearly stated.

23) If an advertisement involves a patented product or patented method, the patent number and patent type shall be indicated. Those who have not obtained patent rights shall not falsely claim to have obtained patent rights in advertisements. It is prohibited to use patent applications for which no patent rights have been granted and patents that have been terminated, revoked or invalidated for advertising.

24) The main contents of the advertising materials, such as products, services, activities, prices, etc., must be intuitively reflected on the landing page, and ensure that the information is consistent.

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As shown in the picture, the price indicated in the advertising material image is inconsistent with the price displayed on the actual purchase page. Such a situation is prohibited in advertising.

2. Audit requirements for medical treatment, medicine, medical equipment and health products

1) Advertisements are not allowed for special drugs such as narcotic drugs, psychotropic drugs, toxic drugs for medical use, radioactive drugs, pharmaceutical precursor chemicals, and drugs, medical devices and treatment methods for drug addiction treatment. Prescription drugs other than those specified in the preceding paragraph may only be advertised in medical or pharmaceutical professional journals jointly designated by the health administrative department and the drug supervision and administration department of the State Council.

2) Advertisements for medical treatments, drugs and medical devices must not contain assertions or guarantees regarding efficacy or safety, or describe cure rates or effectiveness, such as: "safe and painless", "no side effects", etc.

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Advertisements that claim that medical devices can cure diseases and use celebrities as spokespeople to provide recommendations are prohibited under the Advertising Law. Treatment ≠ Cure

3) Advertising spokespersons cannot be used for recommendation or certification (including celebrities and ordinary people). An example is shown above.

4) The efficacy and safety of the product cannot be compared with other drugs, medical devices or other medical institutions.

5) The content of drug advertisements shall not be inconsistent with the instructions approved by the drug supervision and administration department of the State Council, and contraindications and adverse reactions shall be clearly indicated.

6) Advertisements for prescription drugs should clearly state “This advertisement is for medical and pharmaceutical professionals only”, and advertisements for over-the-counter drugs should clearly state “Please purchase and use according to the drug instructions or under the guidance of a pharmacist”.

7) Advertisements for medical devices recommended for personal use should prominently state “Please read the product instructions carefully or purchase and use under the guidance of medical personnel.” If there are contraindications or precautions in the registration certificate of medical device products, the advertisement should prominently indicate "Please refer to the instructions for contraindications or precautions for details."

8) Except for advertisements for medical treatment, medicines, and medical devices, any other advertisements are prohibited from involving disease treatment functions, and medical terms or terms that may easily confuse the promoted products with medicines or medical devices may not be used. (Treatment does not mean cure.)

9) Medical advertisements, medical device advertisements, pharmaceutical advertisements, and health product advertisements must indicate the advertisement review and approval number. Examples: “Guo Shi Jian Zi” for health products, “Guo Shi Jin Jian Zi” for imported health products; medical advertisements “(X) Yi Guang (Wen) [XXX] No. XXX”, etc.

10) Health food advertisements shall not contain any assertions or guarantees regarding efficacy or safety.

11) It cannot involve disease prevention and treatment functions.

12) You cannot claim or imply that the advertised product is necessary to protect your health.

13) It cannot be compared with medicines or other health foods.

14) Advertising spokespersons cannot be used for recommendation or certification (including celebrities and ordinary people).

15) Health food advertisements should clearly state that “this product cannot replace medicine.”

16) Radio stations, television stations, newspaper and audio-visual publishing units, and Internet information service providers shall not publish advertisements for medical treatments, drugs, medical devices, and health foods in disguised forms such as introducing health and wellness knowledge.

17) Diseases such as genital warts, syphilis, gonorrhea, chancroid, psoriasis, AIDS, cancer (malignant tumors), epilepsy, hepatitis B, vitiligo, and lupus erythematosus cannot be advertised.

3. Audit requirements for real estate, alcohol and tobacco industries

1) Announcements of relocation, name change, recruitment, etc. issued by tobacco product manufacturers or sellers shall not contain tobacco product names, trademarks, packaging, decorations or similar content.

2) It is prohibited to publish tobacco advertisements in mass media, public places, public transportation and outdoors. It is prohibited to send any form of tobacco advertising to minors.

3) It is prohibited to use advertisements or public service advertisements of other goods or services to promote the names, trademarks, packaging, decorations and similar contents of tobacco products.

4) Alcohol advertisements must not contain content that induces or encourages drinking or promotes excessive drinking.

5) Drinking behavior is not allowed; driving a car, boat, airplane, etc. is not allowed.

6) It is not allowed to explicitly or implicitly state that drinking alcohol can eliminate tension and anxiety, increase physical strength, etc. (Pay special attention to health-related alcoholic beverages. If the product has a health-related product approval number, it will be subject to health-related product advertising review. If not, it will be subject to ordinary alcoholic beverage advertising review.)

7) Real estate advertisements shall contain true information about housing sources, and the area shall be indicated as the building area or the floor area of ​​the unit. They shall not contain promises of appreciation or investment returns, and shall not contain any content related to financing or disguised financing.

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The content shown in the picture, "Supreme Wealth Seat", implies a promise of guaranteed investment returns and is prohibited from being published.

9) The project location cannot be expressed by the time required for the project to reach a specific reference object, such as: it is only 10 minutes away from MixC.

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The “5-minute living circle” promoted in advertisements is an example of using time to express distance.

9) Violation of relevant state regulations on price management.

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The "down payment starting from 40,000 yuan" in the advertisement is far lower than the market price, which violates the state regulations on price management.

10) Making misleading publicity about transportation, commerce, cultural and educational facilities and other municipal conditions that are being planned or constructed, such as: the project is near the XX subway line, but the subway line is still under construction and this is not clearly indicated in the advertisement.

11) If the advertisement involves pre-sale or sales content, the pre-sale permit or sales permit, the developer’s name, and the name of the sales agency must be indicated in the advertisement.

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As shown in the figure, real estate advertisements must include relevant information such as the developer.

12) Real estate advertisements must not contain any promise that the advertiser can handle household registration, employment, education, etc. for the occupants.

13) Real estate pre-sale and sales advertisements must state the name of the developer. If there is an intermediary agency selling the property, the name of the agency must be stated, and the pre-sale and sales license numbers must be indicated. (If the advertisement only introduces the name of the real estate project, it is not necessary to state the above matters.)

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The advertisement's promotion of "free admission to Hunan Normal University Bocai Experimental Middle School" implies to consumers that they can enroll and obtain a place by buying a house, which is prohibited content from being published.

4. Audit requirements for the financial and education industries

1) Advertisements for products or services with expected return on investment, such as business invitations, should include reasonable reminders or warnings of possible risks and risk responsibilities.

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As shown in the figure, financial advertisements must be marked with warnings such as "Investment is risky, choose carefully".

2) It shall not contain any guarantee of future results, benefits or related circumstances, or any content that explicitly or implicitly implies principal protection, risk-free or guaranteed returns, except as otherwise provided by the State.

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Content such as "high returns, zero risk" promoted in advertisements cannot appear in financial advertising content.

3) The name or image of academic institutions, industry associations, professionals, or beneficiaries cannot be used for recommendation or certification.

4) It cannot contain exaggerated or one-sided promotion of financial services or financial products, or make false or exaggerated statements about past performance without providing objective evidence.

5) Loan advertisements cannot contain content such as "Loans can be disbursed on the same day with an ID card" (the same applies to student ID cards), and detailed explanations of loan approval or service content are required.

6) Education and training advertisements shall not contain any explicit or implicit guarantees regarding admission to higher education, passing examinations, obtaining academic degrees or certificates, or regarding the effectiveness of education or training. For example: "Sign a contract and guarantee that you will go to Tsinghua University or Peking University after graduation" etc.

7) It is not allowed to explicitly or implicitly indicate that relevant examination institutions or their staff or examination question setters are involved in education or training.

8) The names or images of scientific research units, academic institutions, educational institutions, industry associations, professionals, or beneficiaries cannot be used for recommendation or certification.

5. Other industry audit requirements

1) It is prohibited to publish advertisements for infant milk products, beverages and other foods that claim to fully or partially replace breast milk in mass media or public places.

2) Advertisements for pesticides, veterinary drugs, feeds and feed additives must not contain assertions or guarantees of efficacy or safety; they must not use the names or images of scientific research units, academic institutions, technology promotion agencies, industry associations, professionals or users for recommendation or certification; they must not explain efficiency and must not contain words, language or images that violate safe use regulations.

3) Advertisements for crop seeds, tree seeds, grass seeds, breeding livestock and poultry, aquatic seedlings and breeding should contain truthful, clear and understandable statements about the variety name, production performance, growth or yield, quality, resistance, special use value, economic value, scope and conditions suitable for planting or breeding, etc., and must not contain scientifically unverifiable assertions; they must not make assertions or guarantees of efficacy, analyze, predict or make guaranteed commitments on economic benefits, or use the names or images of scientific research units, academic institutions, technology promotion agencies, industry associations or professionals, or users to make recommendations or certifications.

4) Cosmetics advertisements cannot use content that guarantees the effectiveness of cosmetics in the name of others or use implicit methods to mislead people; they cannot promote medical effects or use medical terms, and they cannot use terms such as the latest creation, the latest invention, pure natural, and no side effects.

5) When advertising spokespersons recommend or endorse products or services in advertisements, they must do so based on facts and in compliance with this Law and relevant laws and administrative regulations, and they may not recommend or endorse products or services that they have not used or received.

6) Minors under the age of ten may not be used as advertising spokespersons. (Advertising spokesperson refers to a natural person, legal person or other organization other than the advertiser who recommends or certifies a product or service in an advertisement using his or her own name or image.)

7) If the advertisement involves a map of China, the integrity of the map must be ensured. If it involves Hong Kong, China, Taiwan, etc., it must be marked as "Hong Kong, China, Taiwan, China". Expressions such as "Japan, South Korea, Taiwan, Hong Kong, China" must not appear. The correct expression should be "Japan, South Korea, Taiwan, China, Hong Kong, China, Mainland China".

8) It must not contain content that is anti-party, anti-government, or supports Taiwan independence, Hong Kong independence, Tibetan independence, or anything that hinders the harmonious development of society.

3. Link review

1. The URL address of the link must not copy or imitate well-known websites (including but not limited to Tmall, Taobao, JD.com, etc.) so as not to mislead users.

2. The URL address of the link must be consistent with the URL address of the landing page. It is strictly prohibited for the landing page to directly jump to other URL addresses.

4. Landing Page Review

The page pointed to by the link address in the advertisement must meet the following requirements:

1. The main content of the landing page should be consistent with the product or service promoted in the advertisement.

2. The landing page must be adapted for mobile devices, that is, it must be suitable for opening on mobile devices such as mobile phones.

3. The landing page cannot contain automatically played audio, video or other content that seriously consumes the consumer's network traffic without the consumer's consent. If the user plays audio, video or other files on the landing page, the playback must be stopped when the user closes or exits the landing page.

4. The landing page must not plagiarize or copy well-known websites (including but not limited to Tmall, Taobao, JD.com, etc.) in form, so as not to mislead users.

5. Advertisements published as link promotion types and customized intermediate page download enabling function pages must not contain other download links, buttons, QR codes, etc.

6. For submitted landing pages, the content of the landing pages must not be tampered with without permission while the URL address remains unchanged. Severe punishment will be imposed upon discovery.

6. Material Review

1. Material specifications

Material images and title copy must be submitted in accordance with the information flow advertising specifications. The specific requirements are as follows:

1. Large Image Ads

Image size: 640px * 320px;

Image format: JPG/JPEG/PNG, image size ≤50KB;

The advertisement copy (the text above the image) should not exceed 17 Chinese characters;

The advertising brand name (the text behind the promotional icon) shall not exceed 8 Chinese characters;

2. Small picture ads

Image size: 320px * 210px;

Image format: JPG/JPEG/PNG, image size: ≤50KB;

The advertisement copy (the text above the image) should not exceed 17 Chinese characters;

The advertising brand name (the text behind the promotional icon) shall not exceed 8 Chinese characters;

3. Picture group ads

Image size: 320px * 210px;

Image format: JPG/JPEG/PNG, image size: ≤50KB each;

The advertisement copy (the text above the image) shall not exceed 17 Chinese characters; the advertisement brand name (the text behind the promotion icon) shall not exceed 8 Chinese characters

(II) Material requirements

1. Material image requirements:

1) The image must be neat and beautiful, the image cannot be deformed, and must have a certain sense of design. Image group ads cannot use three identical or similar material images, and cannot use split images. The integrity of the text and pattern of each image must be guaranteed. Large image ads cannot use images composed of multiple small images.

2) It should be relevant to the promotional content and should not excessively borrow or plagiarize other people’s design elements or ideas.

3) Do not use overly revealing or vulgar images of people.

4) Do not use negative, ugly pictures that may make users uncomfortable.

5) Multiple different advertisements cannot be created with the same material image.

2. Requirements for copywriting (including but not limited to title copywriting, image text content):

1) The sentences must be fluent and complete, without any extra words, missing words, or wrong words.

2) Only punctuation marks with sentence meaning are allowed, not special symbols. The same punctuation mark cannot be used consecutively, such as: "!!!".

3) Do not use vulgar, misleading or suggestive terms such as "date, young woman, feeling lonely and bored at home" etc.

4) It must be relevant to the promotional content.

VII. Legal Liability

1. Advertisers or advertising agencies should review their proposed advertisements based on these specifications to ensure that they comply with these specifications.

2. OPPO Marketing Platform has the right to review advertisements submitted by advertisers or advertising agencies before and after publication. OPPO Marketing Platform has the right not to publish advertisements that have not passed the review. If the OPPO Marketing Platform finds that an advertisement that has already been published does not comply with these specifications after review, it has the right to immediately remove the advertisement and require the advertiser or advertising agency to change its advertising content until it complies with the provisions of these specifications.

3. Regardless of whether or not the advertisement has been reviewed by the OPPO Marketing Platform, the legal liability arising from the violation of the law or infringement of the rights of a third party shall be borne entirely by the advertiser or advertising agency.

4. Advertisers or advertising agencies shall not publish advertisements that are illegal or in violation of these regulations in any way. Otherwise, the OPPO Marketing Platform has the right to temporarily or permanently refuse to publish their advertisements. If the advertiser or advertising agency breaches the contract according to the provisions of the relevant contract, OPPO Marketing Platform has the right to further pursue its liability for breach of contract.

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store