Facebook Advertising Account Opening Guide

In the current domestic market, most bosses doing foreign trade will choose to advertise on Facebook. They choose Facebook not only because this platform is the world's largest social media network with a large number of active users (according to surveys, Facebook has at least 2 billion monthly active users), but also because there are many successful examples around them as a guide, and they constantly summarize the results of their attempts.

Let me give you an example of a client. Client J runs a folding house company. Before he started advertising, he would not get any inquiries on Facebook for months. Later, he started advertising and our optimizer made some adjustments to his ads, which resulted in very obvious results. Now he gets more than a dozen inquiries on Facebook every day. Words alone are not enough, so let me show you some of the results of the homepage~

The left side is without advertisement, and the right side is after advertisement. How about it? Aren’t you excited? If you are interested, please continue reading.

For those who are engaged in e-commerce, the value of using Facebook ads to develop customers is very great. If you want to open Facebook advertising, the first thing you need to do is to open a Facebook advertising account. So how do you open an advertising account? What are the application conditions for opening an advertising account? What should I pay attention to when opening an account? Today, the editor will solve them one by one for you!

Let me first tell you about some of the accounts you need to use to open a Facebook account and the connections and differences between them~

1. Facebook personal account: A personal account is similar to your WeChat account

2. Facebook personal homepage: A personal homepage is like your circle of friends

3. Facebook company homepage: The company homepage is similar to the WeChat public account you manage

4. Facebook advertising account: an account used to promote your brand

When you first start using Facebook, you must create a personal account. Once you open a personal account, you will have your own personal homepage where you can interact with your friends, but you cannot advertise. Only after you create a personal account can you create your company homepage. The advertising account is connected to this company homepage, so if you want to open an advertising account, the above accounts are essential. Now that you understand the nature of these accounts and the connections between them, let’s talk about the application and precautions for opening an account.

1. Application conditions for opening a Facebook advertising account

1. The company’s business license (must be formal, latest, clear and valid).

2. Provide the company’s website (independent website, Amazon, etc.).

3. The products sold must comply with the facehook policy (including adult products such as tobacco, alcohol and pens).

2. Things to note when opening a Facebook account

1Business license (for mainland China)

1) The Chinese name of the company must be consistent with that on the business license.

2) The company’s English name must be consistent with its Chinese name.

3) The unified social credit code must be consistent with that on the business license.

4) The image must be submitted in jpg format.

2. Promote your website (minefields to avoid)

1) The discount cannot exceed 50%, and it is best not to have discounts throughout the site; do not have false countdowns; if the event is short-term, the original price must be restored after the event ends;

2) Accounts cannot be opened for any information related to politics or COVID-19;

3) The website must start with https and be locked. If the website is not locked, the account will be blocked.

4) There should be no garbled errors or product images that cannot be displayed on the website. The information at the bottom of the page must be complete: including About us, Contact us, Return policy, shipping, payment, etc. The content and details on these pages must be complete and helpful to buyers. It is best to mark the licensed company when introducing the company in About us. The contact information and company address should be stated on the Contact us page (try to be consistent with the information on the business license)

Make sure that every item clicked on the page has a corresponding detailed description and it cannot be false. Each of these must have parts: About us, Contact us, Return policy, etc. If you add shipping and payment and the information is very complete, it will also be helpful for us to sign up for the account.

5) The website content is complete, the carousel has blank pages, fake picture buttons, and the products are not complete (some do not conform to the user's browsing logic and have missing parts); the following two pictures are an example for everyone. The click button marked on the navigation bar must have content when clicked. It cannot be a fake button that does not contain content when clicked.

6) Uniformity: The website domain name should be consistent or related to the website name, fan page name, and email address as much as possible to avoid being judged as a low-quality e-commerce company;

7) The medical category requires the following conditions, but as the global epidemic has been effectively controlled, Facebook also allows users to promote products such as medical masks. If you open such an account, it is recommended that you register it. After the registration is completed, you can place advertisements, but in the face of strict advertising laws, you still have to be careful. Once you are found to have violated the advertising law, you will be fined.

After seeing so many minefields on the website, some people may ask, what exactly is a high-quality promotion website like? Let me show you an excellent website promoted by another of our clients. As long as your website meets the requirements marked in red below, it is definitely an excellent website, and such a website will be easier to be reviewed!

Below is the website link click and click-through rate display in the background of this website. Are you surprised after reading it? They are all websites, why are the click-through rates and click volumes of other people’s advertisements so high? Think about whether you have met the standards of the website and whether you need to optimize your website? If you need the above suggestions, they can help you accurately!

3. Fan Page

1) For the page to open normally, it needs to be related to the website. The best name for the homepage is the company name or something related to it.

2) The avatar and background are associated with the site. The avatar and homepage background can use product pictures or company logos.

As shown below:

3) The introduction should include: the name of the account opening entity (required), website, email address, phone number and other contact information.

4) There are dynamics (at least 3), the dynamics meet the standards and are associated with the site. Posts like the one below must add the promoted website to meet the standards.

5) There are traces of previous operations; preferably, it has been operated recently to keep the homepage active so that it can be reviewed more quickly.

6) Is there any invalid, unpublished, or restricted homepage content? It needs to be opened globally and published.

3. Frequently Asked Questions

1. Can I create a personal account and a corporate account at the same time?

Answer: It can be created repeatedly, there is no big problem.

2. Is it okay if the personal account owner and the company’s legal representative are different?

Answer: Generally speaking, it is best to be consistent. It will be more troublesome to verify the accounts later if they are inconsistent. If your accounts are consistent, it will be more convenient to verify them later. For example, when receiving the verification login, there is no need for two people to cooperate to do this. If an inconsistency is submitted, it is recommended to modify it after it is reviewed and passed.

3. Will my personal account have any impact on my advertising account?

Answer: The advertisement links to the company’s homepage, also known as the public homepage. It is not bound to a personal account and will not affect the advertising account.

4. After the advertising account is downloaded, can new promotional links be added?

A: No, you need to submit an account application again and apply for an advertising account again.

5. How long does the account opening review process take?

Answer: It takes about 5 working days to open an account. It may take longer than 5 working days. If there is a problem, it will be returned one day after submission and asked to make corrections. You still need to wait patiently to open an account, and you will be notified as soon as it is opened.

6. Can I appeal if I am blocked due to accidental violation?

Answer: It is best not to post advertisements that violate the regulations. If it is because of material violations, you can generally appeal. If it is because the product will cause the account to be blocked, you will not be able to appeal.

7.Will the Facebook advertising account always exist?

A: No, if a Facebook advertising account is not consumed within 60 days, it will be reclaimed.

The above are the preparation materials and suggestions for opening an advertising account.

If you need advertising, please contact Qinggua Media official