Tik Tok promotion strategy, how to come up with a Tik Tok title?

Tik Tok is a popular product. Many individuals, teams and enterprises want to make good use of Tik Tok. So they start to prepare video content, gather various internet celebrities to attract attention, and make videos with full confidence. But the result is mediocre attention and unsatisfactory?

Is it that their content is not high quality enough? Or are the internet celebrities not pretty enough?

In fact, they often overlook the most critical link - the title of the video.

The quality of the Tik Tok title largely determines the number of clicks and likes on the video, and whether it can be recommended by the platform.

If the title is good, it will get more clicks and will be more likely to be recommended by the platform.

Simply put, the title of a Tik Tok video has two core functions, which are also the key reference directions when we write the title:

1. Let users see and click to watch

On the one hand, it is necessary to show it to users and stimulate interaction.

Then the title must start from the user's standpoint and take stimulating user interaction as the entry point. The copy must be consistent with the video content to induce users to like, comment, and forward.

On the other hand, to awaken emotions.

This type of title belongs to the emotional factor type of title. People have seven emotions and six desires, which are nothing more than friendship, love, family affection, as well as emotions such as touching, warmth, anger, patriotism, etc.

For example, to inspire/express gratitude, "Thank you to those who grew up with us."

2. Show it to the TikTok platform to get more recommendations

Douyin’s recommendation mechanism is machine review + manual review. So our titles are meant for machines first, and humans secondarily.

How to write a Douyin title that gets more likes? Anyone who has worked for Toutiao’s self-media should know this. The higher the probability of hitting the tag, the more recommendations you will get.

For example, when writing a title, you can layout some common industry keywords based on the field you are targeting.

For example, for an account focusing on skin care, you can use more words related to skin care, makeup, lipstick, etc. in the title. It is usually recommended that you consciously collect some exclusive words in your own field.

For example, "baby", "children's songs" and "toys" are exclusive terms in the maternal and child care field.

The purpose of doing this is to make the machine think that your account belongs to a certain vertical field, and then recommend your video to people who are interested in that field. Make recommendations more accurate and achieve marketing goals.

In addition, by adding popular hashtags, tagging friends or official assistants, you can also increase the chances of content being exposed to a certain extent.

We have collected some common title words from the Douyin data platform, which beginners can use directly:

"These few moves, learned in 2 minutes, I thought...it turned out...this is how it should be played/done.

There are also question words: why, could it be, how could it be, actually, actually, after all, simply, no wonder, why, why bother…”

Starting from these words, we have collected some golden templates for titles, which will make it easier for you to write titles and you won’t have any worries.

Just like the meaning of WeChat public account titles in the past, there are many routines for the golden title templates that are easily recommended by the platform.

for example:

1. Like if you agree

2. Leave his name or story

3. Who do you think of when you hear this song?

4. Do you agree?

5. List category: How many have you seen (how many have you heard)?

6. If you like it, leave your little [love emoticon]

7. What is the thing you regret most in 2018?

8.Do you still believe in love?

9. Interactive Questions: Which category do you belong to?

10. When do you feel you have become mature?

11. Please watch till the end, there is a surprise~

12. Have you ever experienced something that made you never happy again?

13. Do you have such regrets in your life?

14. What unknown sad experiences have you had in your relationship?

15. From what details did you discover that your boyfriend or husband was cheating on you?

16. Interactive Questions: Which category do you belong to?

17. How do you know if your boyfriend really loves you?

18. What did your ex teach you?

19. How does it feel to give up someone you’ve loved for a long time?

20. When do you feel you have become mature?

21. What about you? What are you like now?

Through these title templates, we have summarized several principles for Tik Tok titles for your reference:

1. Narrative, outlining the main idea of ​​the video content

Although it is a narrative, we know that the title of Douyin should not be too long, so it is necessary to use simple core sentences to summarize the main content of the video to help users understand the video and know what the video is about by reading the text.

2. Scratch the itch point and arouse the user's curiosity

Driven by good intentions, users will involuntarily click on short videos. When users don’t know the content, the easiest way to arouse their curiosity is through the Tik Tok title.

Users will look forward to the specific content of the video with suspicion and speculation. If the content effect of the video is consistent with the user's expectations, it will increase the user's enthusiasm for forwarding, drive the spread of the video, and increase the number of views.

3. Promote interaction

This type of title mainly uses rhetorical questions, doubts or hypothetical questions to form a process of interaction with users, increase fan activity through the interaction of copywriting and content, and very cleverly stimulate users to like, comment and forward.

4. Take advantage of the popularity and add keywords

The key words here refer to current popular words, which means using the method of riding on the popularity. These words generally have high traffic, and the probability of users searching or selecting them is higher.

Even if our short video content has nothing to do with these keywords. We can also "get close" to keywords.

5. Awakening emotions and emotional stimulation

An immersive title can bring you closer to the users, and one of the simplest ways to make users feel involved is to add the pronoun "you".

For example, titles such as "You should know xxx" and "xxx is useful to you" are very immersive, making users feel that the video is tailor-made for them. This way, you'll be more willing to open it and take a look.

In addition to adding the second person, contextualizing the title is also a way to increase the sense of immersion, allowing users to fall into the woven situation when they see the Douyin title.

The value of knowledge lies in its application, and the more advanced application of knowledge lies in its transferability.

Through our research on TikTok over this period of time, we found that there are actually many similarities between using TikTok and running a public account. The biggest difference is that the content we post on TikTok is now presented in the form of short videos.

As for the writing of titles, we can actually refer to the thinking of selecting topics on public accounts, which correspond to three major factors, including emotion + region + group.

The emotional factors are nothing more than what we often call "love, friendship, and family affection". In addition, we can also add some highly arousing emotions, such as touching and heartwarming... Of course, the highest arousing emotion is anger.

For example, in the example of the "D&G incident" mentioned earlier, he evoked the patriotic pride that evolved from anger.

Due to geographical factors, the most common application category is food.

Group factors actually mean understanding the needs of your target users, such as providing beauty and dressing suggestions for female users, life tips for housewives, etc.

The above are the templates and techniques to improve the effect of Douyin titles. The methods are neither fixed nor absolute. During the application process, we need to continuously optimize them according to actual conditions.

Only by repeatedly practicing these basic skills can you gradually improve the quality of your titles.

No matter which method is used, the title must be based on the content of the short video. Only on the basis of the content can we find some suitable ways for ourselves. This is also a problem we need to pay attention to when giving titles to Douyin.

However, the title is only one of the factors that affect whether Douyin can become popular. The most important factor is the video content of your Douyin account, including content positioning, content presentation format, video production method, music, cover selection, etc.

Related reading:

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2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

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9. Tik Tok promotion and monetization operation tutorial!

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11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan