Apple's regulatory efforts have been stepped up again, the mobile brushing market is volatile + detailed explanation of the latest review rules for app titles!

Apple may have its period again these days, which has driven app promotion partners crazy. First, let me briefly summarize the problems that partners have reported in the past two days:

1. ASO machine brushing has basically stagnated, and some machine brushing channels have even stopped accepting orders, and the effect of accepting orders has also been greatly reduced.

2. The real effect of the points wall has deteriorated, the ranking maintenance effect is not good, and the effect time is quite random

3. App Store review rules have changed, and the app has been rejected many times due to title issues

Let's skip the long-winded analysis and get straight to the conclusion:

1. Title review is more stringent, and more than 80% of competitor words and keyword stacking will be rejected

1. Apple has drastically shut down Apple ID registration loopholes, making ID registration difficult

2. iCloud account tracking and blacklisting

3. Apple removes a large number of zombie apps

4. Some low-version system protocols are blocked

5. Keywords are updated every 4 hours instead of every 6 hours

So why do these surprising actions of Apple have such a significant impact on ASO machine brushing/points wall optimization?

How do I submit a title so that it won't be rejected? Don’t worry, Flea will answer them for you one by one…

First, let’s talk about the title question:

1. The subtitle should be as fluent as possible. Don't underestimate the Chinese comprehension ability of Apple reviewers:

A-Focus on hot news and entertainment headlines, and enjoy the reading platform of movie and TV star gossip, connotation and funny jokes
B-Read hot news and entertainment information, celebrity gossip and funny jokes

For the same product, product A passed the review but was rejected by product B. It is obvious that product A has more fluent grammar.

(I thought to myself, 'Nowadays, people with poor Chinese proficiency really can't do promotion work...)

2. Avoid using competitor words in the subtitle. For the time being, do not put names that are obviously other apps in the subtitle.

For example, travel products give up popular apps like Qunar and QuA, and information products give up big products like Toutiao...

However, there is a way to use other people’s brand words to gain traffic. At present, it is still possible to appropriately add brand words to the keyword field.

3. No matter how popular the words are, if they have nothing to do with your product, please give them up for now...

If the description in an App title has nothing to do with the content or function of the App, it may also be a reason for Apple to reject it.

In fact, through the analysis of many rejected titles, modified approved titles, and the comparison of the various terms of the " App Store Review Guidelines" released by Apple during WWDC in June, Apple's latest App Store review terms have not changed so far. It’s only two months until Apple releases its latest App Store review terms. Based on Apple's usual style of doing things, the probability of modifying the App Store review rules again in such a short period of time is small.

I can only say that Apple's audit is more thorough and stricter... Pray for everyone...

Then let’s talk about the optimization of ASO machine brushing/points wall:

1. As we all know, the machine-swipe channel mainly relies on a large number of accounts. This time, Apple has drastically shut down the Apple ID registration loophole and tracked and blacklisted iCloud accounts. It is almost impossible for machine-swipe to not be affected.

As of the time of writing, the machine brushing department of Qumi Advertising has solved the ID registration problem and the machine brushing is recovering rapidly...

2. The blocking of low-version system protocols also seriously affects the flashing effect. This problem seems very serious, but in fact, it can be solved in minutes by upgrading to a higher version...

3. Friends who have some experience in ASO know that after the keyword points wall optimization is completed, it will take about two updates and 10 hours to see the effect. Therefore, many people tend to place ads at 15:00 or 16:00, and generally see results around 6 am the next day, and later at 9-10 am.

However, after the update frequency has increased, the same delivery time will no longer produce the same effect as before. Generally, the keyword ranking will go up in the early morning, but will drop in the morning.

Regarding this, Flea advises friends not to worry, as once the pattern is found, the solution will come out in minutes.

To deal with this problem, promoters should analyze the characteristics of their own products and choose to release the products earlier or later in order to get the best optimization effect at the most suitable time for the products.