Tik Tok live broadcast from 0 to 1 script template

Five basic steps for sales

1. Raise questions: Raise consumer pain points and needs based on consumption scenarios

2. How to solve: Magnify the problem, magnify the easily overlooked areas as much as possible, and then combine product intervention

3. Introduce products: Introduce products with the goal of solving problems

4. Provide evidence: This is a point that the anchor is very likely to overlook. After proposing the selling points and advantages of the product, the next step is to provide very detailed evidence.

Detailed evidence

5. Place the order!

Get straight to the point.

Recommended tactics for holding back orders

1. Opening:

01 Interaction rate.

When anchors are selling goods in the live broadcast room, what words can be used to increase the interaction rate? Based on the observation of many live broadcast rooms

Hey darlings, today we are going to start with a big deal for you. The product with a factory price of 589 is priced at 9.9 today. "If you think the host's price is awesome, please type the word 'awesome' on our public screen."

"Hey guys, if you want this product, type the words 'new fans' on the public screen. Hey guys who haven't joined the fan club are not eligible to participate."

"Hey babies, do you want this product? If you do, please type the word 'want' on the public screen. We will now start counting how many babies want it, and we will give everyone a few product quotas."

02 Stay rate.

"Come on, babies, we are going to start the explosive order activity now, count down from 10 to 1 (or type 666 on the public screen), we are now going to start the 9-meter top draw." The first order will be successful if 50 people are online, the second order will be successful if 100 people are online, and so on. Dear friends in the live broadcast room, don’t leave, today’s benefits are beyond your imagination!

2. Retain people.

Retaining people is the key to maintaining sales in live streaming

Whether you can retain fans depends on whether your live broadcast room can meet the fans' expectations of you and deliver on your promises.

1. "Welcome, new baby, click to follow the anchor, and I will send a red envelope when 100 people follow me, or

When the number of likes in the lower right corner reaches 10,000, I will send out a red envelope. ”

During the entire live broadcast, we must not ignore the user's attention guidance. When guiding, you can talk about the benefits of paying attention to users.

times, ensuring that no fan is left out.

2. “Welcome XXX (ID name) to the live broadcast room!”

In addition to old fans, there will also be new fans entering the live broadcast room. When new fans come to your live broadcast room, you must not ignore them.

You can directly call out the nickname of your new fans in the live broadcast room to make them feel valued.

3. "Hey guys, we have a red envelope event at 8:30, and a 10-yuan flash sale at 9:30!"

Tell the time when the live broadcast benefits will be delivered to keep fans in the live broadcast room.

4. "For those who don't know how to match clothes/sisters with dark skin/fat babies, you can wear the following clothes!"

When introducing a product, highlight the user's pain points, describe the scenarios in which the product will be used, and let the user feel the value of the product.

5. “Thank you very much to all the fans who are still in my live broadcast room. My live broadcast time is from XX o’clock to XX o’clock every day, rain or shine.

No change. If you haven’t followed me yet, please remember to follow me. If you have followed me, please remember to come on time every day. ”

Set a fixed broadcast time every day to remind users to watch the live broadcast on time.

6. “Thank you XX for your attention. Is it my beauty or my sales skills that made you want to sell? It must be,

No rebuttal will be accepted. ”

Retain fans through personal charm and gratitude for their attention.

3. Interactive Talk

Only through interaction between live broadcasters and fans can a more heated atmosphere be created. At this time, you can use some methods and topics to attract fans to participate deeply in the live broadcast. Before each live broadcast, write interactive scripts for the questions that fans will ask, import them into the live broadcast room, guide fans to interact and comment, activate fans, set the frequency of likes, create popularity in the live broadcast room, obtain more official traffic, and set

Set the purchase frequency to guide fans to rush to buy and place orders.

1. "Please deduct 1 to show me your enthusiasm. The higher your enthusiasm, the lower the flash sale price I will give you!"

During the live broadcast, you can activate the live broadcast room by "clicking the screen", allowing users to participate and create a lively feeling.

2. "If you want to see size X, brush 1. If you want to see size XX, brush 2." "Switch the left-hand set of clothes to brush 1, and the right-hand set to brush 2."

Use the product to proactively ask questions and throw topics to users without letting them make choices.

3. Fans ask: “Are there any discounts? Are there any flash sales? How much is that XX (product name)? Are there any coupons? How do I get the coupons?”

The host answered: The lady who asked about the coupon (it’s better to say the ID name directly), XX has a coupon worth X yuan, and there will be a flash sale at X o’clock.

Answer users' questions and provide online guidance on how to receive coupons on their mobile phones.

4. Fans: “Why are you ignoring me? Why are you not answering my questions?”

The anchor replied: "I'm not ignoring it. There are just too many comments and they are scrolling too fast. I will definitely reply when I see them. Please don't be angry!" For some users' complaints and tuts, they should be appeased in time; if there is a problem with the product, the user can be guided to seek after-sales service.

5. “Are Wang Yibo’s fans here?”

This can be used for products endorsed by celebrities, calling out fans and using fans to increase the popularity of the live broadcast room.

6. “Thank you brother XX for the 100 rounds of applause. Has it stopped yet? It’s 150 now, 200 now. Wow, the applause for Xuanmai brand can’t be stopped at all! Thank you very much.”

If a fan gives a tip to the anchor in the live broadcast room, be sure to report it immediately and express gratitude.

4. Closing Talk

The ultimate goal of live streaming is to "sell goods" and sell goods through interaction with users. Before each live broadcast, write interactive scripts for the issues that fans will mention, import them into the live broadcast room, guide fans to interact and comment, activate fans, set the frequency of likes, create popularity in the live broadcast room, obtain more official traffic, set the frequency of purchases, and guide fans to rush to buy and place orders.

1. “We have sold 100,000 sets of this product in XX before!”

The reliability of the product can be reflected through its sales volume, suggesting to users that there are no problems with the product, and the popularity of the product can be reflected through specific numbers.

2. "I am using it myself. I have used 10 bottles and I carry it with me every day when I travel! It is really useful!"

Put out the "self-use funds" to guarantee the product and increase trust. But don’t say every product is for personal use.

Then it is not true.

3. "The price in the Tmall flagship store is 79.9 yuan per bottle (flagship store price – price anchor point). Tonight, if you buy 2 bottles, you can get a direct discount of 80 yuan, which means the first bottle is 79 yuan, and the second bottle is free (live broadcast low price). I will give you another 2 yuan discount, and I will give you a snow spray, which will also be sold at 79 yuan and 9 cents (super value benefit, you will earn money if you buy it)."

The layers of welfare attacks and free benefits make users irresistible and feel that they will lose out if they don’t buy.

4. "Boss, you see how enthusiastic our fans are. Today's fans trust us very much and hope to receive more benefits. Can we give away 10 more of this product? If so, we will ask our customer service to post the link."

Pretending to have an argument or bargaining scene with the boss, users can feel that the live broadcast is trying hard to gain benefits for them.

5. “These are really the last two pieces. If you like them, hurry up and take pictures, because we will not make this series anymore.”

6. “Our live streaming studio is cheaper than duty-free shops!”

Create a sense of limited quantity, scarcity and urgency for manufactured products, and you can buy good products without having to find a purchasing agent.

5. How to urge orders

Guiding fans to place orders is not enough to make them want to buy. You can start urging them to place orders when your popularity is high.

1. "Don't think about it, just buy it. Only here we have such prices, and they will only get more expensive in the future."

Issue action instructions to fans and imply that buying here is the "best deal" and that future purchases will cost more, creating a sense of urgency.

2. "Today's discount is limited to 100 pieces. There are only the last ** pieces of this color and this style of clothing left. Once they are sold out, they will be gone!"

3. "There are only three minutes left. If you haven't bought the product yet, please place your order quickly. We will remove it from the shelves when the time is up." Limiting the number of discounts, the number of products, and the discount period are all aimed at creating a sense of scarcity of the product and urging users to place orders.

4. "This price is only available in my live broadcast room today. This price is not available outside the site."

5. "This promotion is really great. You can add another set. It's a good deal. It's a pity to miss it."

Repeatedly emphasize the price discounts of the products and offer free products as well, so that users will not hesitate to compare prices.

6. "Babies, our promotion this time is the biggest this year. You can save XX money if you buy now. The live broadcast room also gives away a gift worth XX yuan. This gift is also very useful. If you like it, just buy it directly."

Adding small gifts can exceed users' expectations and achieve better results.

6. Offline Talk

1. “Thanks to XX online fans who accompanied me until the end of the broadcast, and more thanks to the fans XXX, XXX (just name them one by one on the list) who accompanied me from the beginning to the end of the broadcast. Accompanying is the longest confession of love. Your love

I've kept it in mind. ”

To express gratitude to fans for their company, you can read out the nicknames of fans who stay in the live broadcast room for a long time and are active frequently, one by one.

Thank them and let them feel your sincerity.

2. “Today’s live broadcast is coming to an end. It will start at the same time tomorrow night from XX to XX. / It will start a little earlier tomorrow at XX. You can click to follow it, and spread the word! / Take a day off tomorrow! The broadcast will start as normal the day after tomorrow!” There is another important thing before going off the air, which is to give a preview of the next live broadcast, or to inform fans of some promotional activities in advance to make them look forward to it.

3. "I'm about to go off the air. I hope you all have a good sleep and sweet dreams, and work hard tomorrow. We'll meet next time.

See. ”

It seems that live streaming can continue to achieve good results. In addition to recommending high-quality products to fans, the host’s personal charm is also key. A good anchor can gain the love of fans and be willing to sell things in the live broadcast room. Therefore, before you go off the air, remember to send your most sincere blessings to your fans.

4. "The host will be off the air in 20 minutes. Thank you very much for your company. I had a great time with you all today. Can I draw a prize for you all at the end? Everyone, remember to follow me. You will receive an automatic reminder message the next time I start the broadcast. I will miss you all too."

Before the live broadcast ends, fans will be given a wave of lucky draw benefits to increase attention and emphasize the time of the next live broadcast again.

5. "Today, XXX people entered the live broadcast room. How many people on the list helped to invite people? The first person invited XX, which is better than expected.

I didn't plan a little too much, I need to work harder. ”

Summarize the effects of this live broadcast to users and treat fans as your own family. Of course, this step is optional.

6. "I am leaving quietly, just as I came quietly. Thank you all for your kindness! Actually, I don't want to say goodbye to you all, but due to time constraints, this live broadcast is about to end. Finally, I will sing/play a nice song for you all, and let us end today's live broadcast."

Finally, end the live broadcast with a few warm words.