Cleverly use leverage to attract 1 million users

How to define seed users ?

Three conditions for determining seed users:

1. It should be consistent with your product positioning. Don’t just randomly recruit some people and claim them as seed users.

2. Users without any subjective choice. Some companies like to talk to a few users about what their needs are. There are also more technical product managers who may be led astray by users because each user has his or her own behavior and methods.

3. A certain data foundation is required.

At that time, in order to know how boys born after 1995 dated girls, I changed my profile picture to different girls every day when chatting in the community. I also changed the scenes. Today I was heartbroken, and tomorrow I had a fight with my boyfriend. As long as he had free time, my "boyfriend" would comfort me, wake me up, buy me gifts, and everything else. Then I found that the more cruel I was to these boys, the better their attitude became. Some boys asked me directly if I wanted to date someone, and I said what? So the next day he wrote a long apology, saying that I was a good girl.

Operations must be done seriously, otherwise even if you get seed users, you won’t get real users.

Also, don't be self-centered. I did a survey, "Do you care who lives in your college dormitory?" At least in the past everyone did care, but now the big data feedback is “it doesn’t matter who it is”. So who should we trust? What you see and hear may be wrong. Only the data is real. The larger the number of users, the higher the degree of user response. So even if the data overturns your thoughts, you must believe in the data.

Data is like a friend, it requires constant care, even daily.

Now there are many interesting projects, and some projects are useful. It is difficult to make interesting projects big because young people’s interests change greatly, and interesting behaviors may pass by before they are thoroughly studied. There is no guaranteed successful method for operations, but there is a relatively scientific logic.

Today’s dry goods start from here…

Three things to do:

First, how to attract users. We must first learn the psychology of hooking up with users. The simplest and most brutal way is to use interests as the driving lever. Why does Duiba operate a helicopter event? This is actually a very beautiful operation.

Secondly, acquiring users is not that difficult. The best way to acquire users is to snatch them away. Just go wherever your users are. Maybe as soon as you start cursing on Weibo, users will come, because everyone likes to gather together.

Second, how to keep users. For example, in the recent bicycle wars, keeping users is their need. Some say Mobike ’s operations are good, and some say Bluegogo’s user experience is good and its style is high. But in fact, none of them is as good as pushing a yellow bike when you go out. If you want to choose, choose the one with the most, even if the bike is not easy to ride or even if the company is not operating.

Third, how to make users happy. Most people study how to attract and retain users, but truly good operations also require studying how to make users happy. Why do some special operational behaviors have higher user stickiness? Because it gives users an advanced experience. If the water is too clear, there will be no fish. For example, you can do some things that allow users to take advantage, make users feel that they are smarter than you, and leave some "loopholes" for users in operations. Ofobi has many ways to ride for free as long as the rules are followed, and users think they are getting a good deal, but this is actually most likely a "loophole" that Ofobi deliberately leaves for users. When everyone rides Ofobi, these "loopholes" will slowly be taken away. Therefore, the person who does operations can find a "loophole" to make the user feel that he is smarter than you and let him take advantage. This is smart operation.

There are still some convenience stores in operation now where customers pick up their items as soon as they arrive at the store. It is these seemingly small benefits that drive user stickiness. What spreads fastest in China? They said there was free coffee at a certain place today, and then everyone went there. For example, "I'm telling you a secret, but you can't tell anyone else" is the fastest way to spread.

Finally, some suggestions for operators:

The first is how to create good content. There are all kinds of articles on the Internet, such as "How to write a title that breaks 10w+", but you will gradually find that the effect is not good. The most fundamental issue in creating good content is to speak well. Don’t speak in words that no one can understand, like classical Chinese, which makes people stop wanting to read it halfway through. No matter whose dog died or some immoral behavior, everyone just wants to see real content. When doing content operations, you should try your best to make your customers and readers understand, and even make your readers a little touched, so that they will help you spread the word.

The second is the rules. Big companies all follow rules, such as how to make banners, what data to use, and how to place advertisements, because big companies have very large systems and nothing can be done without rules. But if it is a small company, it is best to have no rules. This is best for startups because the starting standards are different from others. If you copy the successful experience of large companies, you may not surpass others.

The third is to have regularity. Everyone must follow the data. If the data says you are right, then you are right; if you are wrong, then you are wrong. If someone says you are doing well, but the data has not changed, then don't deceive yourself. After all, you are not a literary and artistic worker.

For start-up companies, there is only one thing to follow: grab users wherever they are, by any means necessary!

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