What is Google overseas promotion and what are the advantages of Google promotion?

Google promotion, in layman's terms, is to use the Google search engine to do overseas online marketing for your products.

Google is a global search engine with a high market share both at home and abroad. Google's popularity is at the top of the world's Internet. This shows that the prospect of using Google for overseas promotion and selling your products to a huge customer base is immeasurable.

Features of Google Adwords Advertising

1. Global high-quality coverage to attract potential customers

Chinese market: Google and its tens of thousands of online partners have formed an advertising alliance and platform in China, covering a wide range of high-quality customer groups. Global market: Google and its advertising alliance cover 88% of Internet users worldwide, and have a market share in major markets in Europe, Latin America and Asia-Pacific.

2. Pay by results to avoid wasting money

Your keyword ads will only appear in front of potential customers who are interested in your products and services, and they will click through to your website to learn more. You only pay for each click, so you don't waste money.

3. Accurate advertising delivery and better customer visits

Keyword advertising can be precisely delivered based on the characteristics of your potential customers, ensuring that the ads are pushed to the target audience. The potential customers generated will be more likely to be interested and of higher quality.

4. Flexible and independent budget control, advertising changes as needed

Keyword advertising provides tools such as budget control, target positioning, and ad optimization and modification, making advertising more flexible and coordinated with market strategy adjustments, allowing companies to gain an advantage in market competition.

5. High-quality services accompany you and help you succeed all the way

We will provide you with timely assistance through various means such as telephone, email and online communication, or give you advanced services such as marketing strategy suggestions and website optimization. Our high-quality services will be there for you throughout the journey of your business success.

Advantages of Google overseas promotion :

1: Google is a global and leading search engine. Its main search services include: web search, image search, video search, map search, news search, shopping search, blog search, forum search, academic search, and financial search.

2: Wide coverage: It serves more than 200 countries around the world, with more than 200 million search requests per day, reaching about 80% of the world's Internet users.

3: Timing of delivery: Targeting the user group aged 25-45, who have purchasing power and those who see the advertisement are the users who need to buy.

4: Google is a world-renowned brand that enhances the influence of your company.

5: Low cost and investment: You only need to pay for clicks and use data to track your return on investment.

6: Flexibility: Meet multiple goals and improve and change campaigns almost instantly.

7: Google has indexed billions of URLs, 109 interface languages, and 113 international domain names. Google has tens of thousands of partners around the world, including AOL, The New York Times, Disney, NetEase, Tencent QQ, etc. Google is the choice of hundreds of thousands of advertisers around the world.

8. Google ranks first with a 78.2% market share in the global search market.

9: Prevent malicious clicks: Google's system checks every click on AdWords ads. Google monitors numerous data points about each click, including the IP address, the time of the click, whether there are duplicate clicks, and various other click patterns. Our system then analyzes these factors in an effort to isolate and filter out potentially invalid clicks before they appear in your account reports. This detection and filtering occurs on multiple levels, including real-time systems that filter out activity that matches patterns of invalid behavior (such as excessively repetitive clicks) and automatically discard clicks and impressions from known sources of invalid click activity.

How to do Google overseas promotion?

First, give priority to foreign hosting providers

Why should we give priority to foreign ones? In fact, considering the browsing speed of target customers, DNS resolution and export bandwidth restrictions will kill a website. Just like when we build an English website, we usually choose GoDaddy to apply for a domain name and ixWebHosting to purchase space. In fact, it is not expensive at all, some people just don’t want to bother. If targeting different country markets, it is recommended to use country domain names.

Second, the page design is in line with the browsing habits of foreign users

Europe and the United States advocate a simple, individual, reconstructed and rigorous page style.

Third, content standardization

The basic requirement is that there are no grammatical errors or misspellings. Furthermore, you must get rid of Chinese-style English, integrate into the context, avoid being monotonous, and the content should be substantial without being cumbersome.

Fourth, be aware of copyright

Foreigners have a strong sense of copyright protection. If you infringe on copyright (copy articles) or infringe on the interests of brand trademarks, you will receive a certain degree of warning or punishment (server space will be shut down). Therefore, if conditions permit, hire a foreign website lawyer.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?