What details should we pay attention to when doing Baidu bidding promotion?

Speaking of SEO, everyone should be familiar with it. With the development of the Internet, many companies and webmasters are doing SEO, and some companies are doing Baidu bidding promotion. It will be more convenient to acquire users and improve work efficiency, but due to the high cost, some webmasters will not choose this method. So, what details should Baidu bidding hosting companies pay attention to when conducting Baidu bidding promotion ? Let’s learn about it with Feng Chao of Dongguan Network Promotion !

What details should we pay attention to when doing Baidu bidding promotion?

1. Segment promotion units
It is the most basic component of the account. It is divided according to the level of keywords. For example, products with the same nature, location or price are classified into one promotion unit, which is convenient for overall grasp and deployment. In other words, keywords need to be classified, which will be more efficient. When you want to delete certain keywords, you can go to the corresponding promotion unit to find them.

2. Quality optimization
It is a highlight of the Fengchao system. In the past, Baidu's system ranked based on price, and Fengchao introduced quality. Keyword ranking is related to price and quality. The keywords need to be optimized to three stars, because there is a big gap between three stars and two stars, the ranking will be very stable, and sometimes the price will be lower.

3. The creative description should be very tempting
This is a very important indicator for improving keyword quality, and most of them are displayed to users. It can effectively increase the click-through rate, which will have a more positive impact on user psychology. However, the sentence must be smooth and reasonable wildcards and separators must be used to ensure that all positions can be perfectly expressed.

4. Make various matching modes well
It is important to be familiar with some of the wildcard characters used, especially "", which can match the most desired search results. You also need to add phrases and long-tail words, which is a very popular practice. Long-tail keywords have very little traffic but a very high conversion rate, which increases sales and leaves a lot of money in the account. also. You also need to use negative words to match, reverse thinking - you know.

The above are the details you need to pay attention to when promoting on Baidu? The specific content of this article is that if it is a professional Baidu promotion company, it will definitely pay attention to the above details when doing Baidu promotion. There are other details to pay attention to, such as significant regionalization, core pages pointed to by keywords, etc.