Cheetah Mobile Marketing Director: Teach you how to get out of the bottleneck of App marketing and promotion!

1. Does marketing work have to wait until the product is truly mature before it can be fully launched?

First of all, in the traditional concept, marketing work begins with the end of the product. When you get a communication task, first of all, the product is already relatively mature. He may face listing, release, or major version updates, or there may be some special opportunities to attract users at a special point in time. This is a relatively traditional approach. However, in the past two years, more and more people are doing marketing throughout the entire life cycle, and the approach needs to be more forward-looking. The entire marketing runs through the entire life cycle of the product, and even the incubation period requires preparation for marketing. I would like to recommend an article to you: "All you need to escape the O2O death list is to understand these 10 questions."

I read this article three times myself. If you read all the way to the end, you will realize that this is a soft article when you reach the third to last paragraph. The author of this article was planning to start a business and was preparing an O2O project. He wrote this article when he was still in the product planning stage. At the same time, he also clearly stated that this was a soft article. But this article is so informative that I think I can recommend it to everyone. It can be seen that many people are now building momentum for the product while it is still in its infancy, so after this article came out, many people are still looking forward to this project, including the current Taobao crowdfunding and JD crowdfunding, which were prepared in the early stages of the product. So how should we start marketing work? Or when is the best time to start? The answer is the sooner the better. If you are a business founder, you can start preparing from the marketing perspective when you have this idea. If you are a product marketer, you can intervene at any time when the product manager just starts designing to discuss the development of some functions and some ways of interaction, etc.

2. How to carry out marketing work? How can we make marketing meet or exceed expectations?

If the product has already come out, then the next step is to make up for the loss. Everyone knows that putting an elephant in a refrigerator consists of three steps. Today's very complicated question is like how to start marketing work. I will also simply divide it into three steps:

First: Find selling points

Second: User Operation

Third: External diffusion

The first step is to find the selling point of the product. A good marketer does not sell a comb to a bald man, but finds the bald man’s wife and quietly recommends the hair growth product to her.

The first step is to get the CEO and product manager’s attention. People who do marketing often ask the product manager to send out an email with version instructions or technical documentation. You try it out and you will have some ideas of your own. But if you want to go deep into marketing, these are far from enough. At least there should be face-to-face communication so that you can truly understand why the product developed such a function and why the company made this product. This opportunity should be seized as much as possible. Sometimes many people think that the function of a product is very obvious and there is no problem with it, but in fact it is not. I will give you a few examples and everyone will understand clearly.

Two years ago, smart hardware was very popular and many software companies were making smart hardware. A software company with huge users and traffic launched smart hardware. This smart hardware is used to test the PM2.5 value in the air. However, he only tells you the PM2.5 content and there is no next step. It cannot provide air purification or other solutions. I think it is difficult to market this product because it does not fundamentally solve the user's problem.

At the beginning of product design, he may appear due to the company's business strategy or for some other reason. However, when you dig deeper at the user level, you find that there is no such rigid demand. Under such circumstances, your marketing efforts will often be ineffective. Therefore, I suggest that you have an in-depth discussion with your boss or product manager about what problems the product actually solves and what kind of users it is targeting. This is often completely invisible in technical documents or version notes. What other methods are there besides discussing it with them? At the same time, you must look at the data. A truly good product will definitely have self-growth.

It is particularly important to note that at the end of the promotion, the various indexes of the product will return to the state before the promotion, or show a very steady downward trend, but overall they are better than the values ​​before the promotion. I've actually seen some data that went straight up or straight down. It may reach a very high level during the promotion period, but after the promotion ends, it will fall back to its original level. Products with self-growth potential will fall after they surge up, but the overall data shows a climbing process. Such products have promotion potential.

At the same time, go and read every comment from the user. Many people only look at the number of stars given by users, such as four stars or five stars. But really good product managers, product directors, marketers, etc., they will read every review. It contains a lot of emotional cognition, which is the best inspiration for your marketing.

Let me give you an example. We at Cheetah Mobile have just released a game . Its first generation was already popular all over the world, and later we made a second generation, called "Don't Step on the White Tiles 2", which is a mobile game like playing the piano. At that time, the product director shared a story with us. He made several versions, and the interaction methods of different versions were quite different. It depended on which version was finally selected for global release. In fact, compared with the second version, the first version has a relatively higher score or number of comments. But he noticed a detail: in the first version, many users' comments were long and contained many specific descriptions.

Some people said that playing this piano game reminded them of their daughter. Some people say that I don’t like piano, but after playing this game, I really want to buy a piano. Some people are extremely excited or angry, and users of the product have strong emotions in them. For the second version, if you only look at the number of comments and some scores, it is still very high. But if you look more closely, each comment is relatively short. The user might say "like", "good", "ok", or "play again", which are quite bland. Users' emotions are not that intense.

When doing marketing, especially in the later stages, if you expect some viral effects to occur, it is very important to arouse the emotions of users. In the end, the product director chose version 1 to release, and the results were very good. Everyone is welcome to download and have a try. I played until my hands cramped. It is very popular in Europe and America now.

Therefore, we must carefully observe whether this product has the potential for self-growth. In addition to looking at the data, we must also look at some emotional comments. Another point is that the product should have at least one unique feature, or fill a gap among similar products, or have a particularly obvious advantage over similar products that can be demonstrated through evaluation, or have a feature that has won high praise from users. For example, our Cheetah Clean Master has several functions, with four core functions alone, but the one that everyone is most satisfied with is probably the phone acceleration function. That is, the more mobile phone garbage is cleaned, the faster the phone will become after cleaning. When communicating, you should pay attention to communicating the core functions of the product.

Only some data from your internal or public beta can draw a key point, and even then you may not be able to draw a final conclusion. According to my observation, the description on the official website of each product release, whether it is hardware or software, will never only write one function or one feature. Your official website is for display, and because users stay longer, you can give them more information. But when you are actually communicating, especially with the help of social media, you need to pay attention to choosing a key point.

How do you find this key point? The answer is testing. You can also think of marketing itself as a product, which also needs constant testing. For example, people may remember Cheetah Browser because of its good ticket-grabbing function, but in fact, by the time Cheetah Browser was launched, Cheetah Browser itself was already very well-known. What was the sentence we summarized at that time? Faster, cooler and safer. In fact, it has three points. We want to emphasize that it is fast and cool, and also want to show that it is safe because of some unique technologies. So what should we do?

I believe this is a problem that everyone often faces. The product you have has many points, but you don’t know which points can stir up waves in the hearts of users. At this time, we need to do testing. During the product testing phase, the product functions are relatively simple. We made a video at the time. This video is less than a minute long, but it perfectly shows the cool design of this product. We were using a black skin at the time, and no other browser had ever used such a dark color, so it stood out from the crowd. This video uses animation to attract more users to join our internal test.

The cool point was effective in the internal testing phase, but new problems arose when it was officially released. The cool point is not easy to extend from the perspective of marketing communication. It can only be spread through video, and it is not easy to display it in print, visual or text. In this case, in order to make this browser spread better, we chose the point of "fast". Because the concept of "fast" is very easy to extend, it can be extended in various ways, such as using copywriting, graphic design, and video to well demonstrate "fast". Make this product perform as fast as the wind and as swift as a cheetah. At that time, we shot a racing video. The content of the video was to put our browser and the competitor's product together, and everyone opened the page together to see which one ran faster.

In addition, we also asked some media to do reviews, and the data all show that we are relatively fast. In the first two months of dissemination, users are more willing to pay for it. Regarding security, users' reactions were rather lukewarm. The final outbreak of the ticket rush was like this, and it was almost no longer a social hot spot. We did marketing once a week at the time, refining a point each time. We did a lot of marketing work and persisted for nearly half a year before we were able to make the ticket rush happen. So marketing is a process of continuous trial and error.

Here I want to emphasize to everyone that marketing should be regarded as a product. It's not the traditional brainstorming and then just pushing forward even if it doesn't work. Marketing requires constant testing to gain true insights. If there is no effect, it means the selling point has not been grasped and needs to be adjusted. Once the selling points have been extracted, it would be a pity if no creativity was generated based on them.

I brought you a page that you may have seen before, which is the h5 page about Kris Wu joining the army. It definitely had a screen-sweeping effect at the time, but few people could remember what it was promoting. Later I learned that it was promoting Tencent's game "Crossfire". I will play it for you again. Although this spread had the effect of sweeping the screen, the unsatisfactory thing is that we all failed to remember the core of its spread, which is a pity. Because it had reached the peak of h5 dissemination at that time, it was extremely difficult to achieve this.

I also think this case is rather unfortunate. If there is any way to improve it on this basis, you must make sure that your communication products or functions appear in unavoidable places. This scene must not be an implanted scene but a necessary scene. In a movie, a certain shot flashes by and a computer appears in it. In this case, no one knows what this is. The other type is a scene that is unavoidable and the film cannot go on without this scene. If you want to do it, do the latter.

For example, if you want to see what Wu Yifan looks like after he joins the army or what it looks like when you go to his bedroom, you have to play the game or be in a game scene to see it. Can more people experience and download this game? After the screen is swiped, follow up with a few articles, for example, the H5 about Kris Wu joining the army caused a certain game to be downloaded so much that it was listed on a certain list, and other PR articles, which would reduce some of the impact.

Sometimes we wonder, how can this idea be innovative? This kind of brain-opening idea is very difficult to come up with. There is a small shortcut. If you want to get some inspiration in this regard, you should look at more foreign cases. We have to go to YouTube frequently. When we were making viral videos, viral videos from Thailand and Taiwan had been popular for many years. The quality of their videos and the brand value they conveyed far surpassed domestic viral videos.

Another case is Xiaokaxiu . In fact, the idea of ​​Xiaokaxiu is not original either. There is a product abroad called "Dubsmash". This product was launched at the end of 2014 and was on the list just one week after its release. At the beginning of 2015, there were already celebrities and big names playing on Facebook. It was almost summer when Xiaokaxiu started. In China, most people thought it was very fun and it had a good spread effect.

What I want to remind everyone here is that, first, you can borrow good ideas from abroad; second, after you have an idea, you must pay attention to setting your product function into an unavoidable link rather than an implant; third, if you have already done it but it is not unavoidable, you can remedy it through some external PR manuscripts.

The second step is user operation. Finding key people can make your operation more efficient.

The first step I just mentioned is to find the key points. After finding the key point, you will have a material for external communication, a key sentence. The second step is to deliver these things to your users. I don’t call it channels or media, I call it user operation because there is an insight here that the work of media in the Internet era is more inclined to user operation. Because media authority no longer exists, the existence of the Internet has eliminated the entire information gap. So essentially, if you can reach users directly, you don't need to go through so many detours, and users no longer believe in the media as much as they did before.

By the way, let me finish talking about the case of Xiao Ka Xiu. Everyone knows that Xiao Ka Xiu was very popular at that time, but in fact, it was not that he suddenly became popular through a major article published by some media. He achieved this through good user operations. How did he find the key people? We saw many celebrities in Xiaokaxiu. Wang Luodan and Jiang Xin, who had appeared on Happy Camp at that time, both had backgrounds. Because among the investors of Xiaokaxiu there are star VCs, which are funds endorsed by celebrities such as Yuan Quan, Li Bingbing and Huang Xiaoming. After they invest in Xiaokaxiu, they will definitely introduce some resources, that is, celebrity resources. Xiaokaxiu has such a good effect because the star effect has achieved twice the result with half the effort.

In the process of finding the key person, how to contact him after finding him, and then complete your KPI, this part has actually been described in detail in my previous article. A few cases can inspire everyone to think deeply. For example, when we were looking for key people for Cheetah Free WiFi, we found that the presidents of computer associations at major universities were all found through insights. This includes conclusions drawn from some channels, feedback from users of similar products on competitor forums and Weibo, and comments on the APP download page, and then digging out this core group.

In the process of finding "cat lovers", we made good use of Weibo's recommendation mechanism. When you follow a "cat lover", it will recommend several experts to you at the same time, and the data on activity and other aspects are very good. You can contact them directly by sending private messages. There are also those who make medical beauty apps. I think this is also a stroke of genius, which is to find key people. If you limit the number of users of medical beauty treatments to women, you will not be able to conduct precision marketing because at least half of the world's population are women. But you can think further, you have to think at least three levels. Going down to the second level, what kind of women would do medical beauty? Of course, those who make a living by their looks. Going to the third level, we can consider specific usage scenarios. For example, where do these women who make a living by their looks gather? They may gather in places like nightclubs.

3. What are some tips for finding key people?

So in the process of finding key people, the first thing you can access is some public social platforms. The second is user feedback on similar products, which can be found on public platforms. The third is to sink at least 3 floors. If you just go down one level, such as segmenting groups by age and gender, it's actually not accurate enough. You have to at least land in a precise scene. For example, university dormitories, catteries, and nightclubs. This is a sinking with a specific scenario. When you get into this scenario, you will naturally know how to find your key people.

Some people may ask how to get in touch with Internet celebrities, the so-called big names. First, you need to determine whether this person is your potential user, that is, whether he is a user who can experience your content or service. If your product is not an attractive product to him, you may only be able to use a paid method. Because most of the big marketing accounts are actually already commercialized.

So how should you find it? Exchange it for experience rather than money. How to change the experience? For example, I once saw a big account called "Mr. Yan in Brocade Clothes Walking at Night", and the operator was a girl. This big account is very big in the emotional category, and it is relatively rare that he can smoothly transform from a Weibo celebrity to a WeChat celebrity. Her WeChat public account and Weibo account have a lot of users, and their activity is also very high.

I think it was last year that I saw her having a plastic surgery at a plastic surgery hospital. Then I curiously asked the hospital how much the surgery cost, and it turned out to be over 100,000 yuan. So I think she probably didn't pay for the plastic surgery, because after the surgery, she wrote a long experience and shared it. I think this is a good way. If you have nothing, at least you still have products, and you can exchange them. You said that you cannot exchange your product, that may be because you have not found the corresponding large size yet. Many people know that this big V is keen on plastic surgery and does not avoid it, so she is a potential user, a fighter among users, and you have to impress her with high-quality services and experience.

We also did an exchange with an internet celebrity. Baicha is a famous illustrator. I followed him last year through many cat lovers. At that time, he had only more than 10,000 fans. Now he is very popular and his fans are very active. I told him that we are making a cat drama, and the viewers are all cat lovers, so I can write words like "thank you" in the drama, and use his way to draw "My Emperor" and "The One Who Can't Be Snatched" into one painting. Although it didn't work out later, the communication was very pleasant at the time and he even helped Qiangduo to repost his Weibo. Later, when we couldn't find an illustrator, he introduced one to us. This is a good example. He just happens to like cats. If you just find any other internet celebrity, you won’t be able to do that.

To find the key person, you need to think three levels deeper and look for people in specific scenarios instead of simply categorizing them. Also, don't try to be above people and use platforms to influence them. Instead, contact them directly and let them experience your product. At the same time, this process must have KPIs. For example, if you set a goal of dealing with two key people in one day, then you can influence 50,000 people in a month. If you want to influence 100,000 people, that will take two months.

The third step is to spread the content. Make the content perfect and the whole world will be fans.

The third is to make the content perfect. These words are not to fool people. If you make the content perfect, the whole world will be your loyal fans, and some people you don’t know will suddenly come to support you. Let me talk about this link again. How to create a good content? The first step is to start from achieving the first 100,000+. Everyone knows what 100,000+ is. You should have such a goal from the first day of marketing and achieve your first 100,000+ as soon as possible.

This paragraph lists some titles with over 100,000 words. Many people find it very difficult. Many people find it very difficult to write an article with over 100,000 words. I think there are some skills involved, but you may not have done exactly what you are good at. If you do what you are good at, there are actually many people who have this potential. First of all, the title of your text is very important, and its importance may be beyond your imagination.

Let me give you an example. We are running a self-media WeChat public account called "猫星人不能抢", and we have listed all its recent good and bad headlines. I am willing to expose myself and show you what a good title is and what a bad title is. I have seen a title on a public account before: My boyfriend likes to bring props when he checks into a hotel, should I break up with him? If you are interested, you can search for this article. It is a good title, but it is a soft article. Basically, you will click on such a title after seeing it, even though it is an advertisement. But don't worry, you will not curse after reading this kind of advertisement, because the author really spent a lot of effort in preparing the content, including the one I started to share with you. After reading it, you will not mind at all that it is an advertisement and will not forward it.

4. How to come up with a title that catches the user’s eye?

How to come up with a good title? There are several tips: there are several time-honored topics. If you don’t have any good topics, you can choose one.

1. Threats and threats, for example: Do you know that your mobile phone is losing 2 yuan every day?

2. Horoscopes, the horoscopes of the twelve zodiac signs in 2016, and other such things. Things related to the twelve zodiac signs are basically very popular, whether it is video, text, or tests.

3. Gender and emotional issues. This is also a high-incidence area. A colleague of mine said in a post on Zhihu that if you want to increase your followers quickly, you should go to the gender area to answer questions, because this is a place with high attention.

4. Many of the strange stories are written by you in the form of storytelling, which is very interesting. For example, the Forbidden City or something like that. It was also quite popular some time ago.

5. Stick to hot topics. This is an era of information explosion. There are hot topics every day, and the hot topics will not last more than three days. As long as it does not involve pornography or politics, you can still express your opinions on other social hot topics. The click-through rate will generally be higher.

6. Use guides, such as the most beautiful walking routes in Beijing.

7. News revelations and exclusive revelations are good titles.

8. Asking questions and asking questions. The click rate of asking questions is higher than that of ordinary declarative sentences.

9. List a few headline tests that you think are good and gather twenty people to vote on what they want to see.

For example, the yellow ones are good titles. The number of readers of each of these titles exceeds the number of fans, which means that their spread is relatively good. For example, something big is going to happen in WeChat Moments ! These are the WeChat Moments ads that were promoted in those days. Many people thought it was related to this and would click on it. There is also an internal channel to buy an Apple Watch, which was given out right after Apple’s press conference. There are also the most suitable cats for the twelve zodiac signs. Cat lovers will feel involved after seeing this, so it would be better to forward it.

The bad ones are on the blue side, which are mediocre titles. The number of readers on this side is one-tenth to one-fifth of the number on the yellow side. What does this mean? With the same number of fans, if the yellow title has 100,000 readers, the blue title will have 10,000 or more readers. Although there is such a big gap in the number of fans, the communication effect is still very different, so the title is still very important.

5. With good content, how to choose the publishing channel?

Now that you have good content, which channel should you use to release it? Each channel has its own advantages and disadvantages. A relatively simple way is to place it on a third party, which has the advantage of quickly increasing visibility. For example, if you post it through some relevant big accounts and channels, it may spread very quickly. Its disadvantage is that it is uncontrollable and requires a continuous supply of content and resources. This is not a method I particularly recommend. Many products had to adopt this method in the early days when there was no platform. In the long run, the operation of self-media has received more and more attention. This may be the general trend. Everyone needs a channel to express themselves.

Not only the official self-media of the product, but many entrepreneurs, marketers or media people are operating their own self-media. In fact, operating self-media is also a very good way of communication. Official self-media must bring value to your users and subscribers. Users must follow you to gain some unique value. However, for personal media, users follow you in the hope of gaining some output on their values. With limited resources, more and more people will choose to use their own personal charm to create their own media and at the same time drive the brand of the product, which is personalized communication. In fact, many people like the Hammer phone because of Luo Yonghao.

Many people say that it is difficult to run a self-media, for example, their writing skills are not high, their oral expression ability is not good, etc. Holding a press conference requires expressive ability, etc., which is not easy to do. But I think everyone has their own strengths. Maybe your writing is not very good, but you like to observe the industry over a long period of time and have a deep understanding of the industry, then you can express your views. Maybe you are very good at taking photos, and the photos you take are particularly contagious, so you can create a self-media based on pictures. Some people may be very funny and can be made into comic or funny self-media. Everyone has a different style.

I would also like to recommend some self-media to you. I think they all have their own unique features, which actually adds a lot of points to their product marketing . APP top promotion (appganhuo)

When you have your own platform and can often produce content with 100,000+ (read volume), your number of fans will gradually increase, and your attention can be built up over a few months. So how can you spread your products? In fact, there are many ways to market. Because of limited time today, many contents can only be briefly mentioned, because when each one is broken down, there are many cases and techniques in it, such as "powder-smashing marketing". For example, there are a lot of "tearing-off" style marketing nowadays. There is also the format of press conferences, and several companies are very good at using this format to attract attention and market their products. There is also the poster-style marketing that was very popular last year or the year before.

But I think this kind of marketing method is just a form after all, as trends rise and fall. What makes truly good marketing last and continue is the product. The product is the source of the entire content and the content itself. Many excellent products contain marketing content themselves. Small products, such as Footprints, Face Meng, Xiaoou and other apps, have social attributes in their own product functions. When you use it, for example, you only use the Faceu avatar, or the photos posted by Footprints. It is an act of sharing in itself, which will attract many other people to watch and then lead to further downloading and use.

For other marketing methods, we can guide some big Vs to try out the product, and then ask them to change their avatars, and then do some PR articles on the periphery, such as the product has received financing again, or the product has been revised and upgraded to test whether it is good or not, integrate some topics or special features, or make a ghost version of a 3D doll like Xiaoou, etc. There are many ways, but these are just the icing on the cake. The most important thing is that the product itself already has social attributes.

If you are working on a product, it is best to consider the mechanisms that will motivate users to share in the future at the beginning of product design. Once the product is completed, it is difficult to add some social elements, it is difficult to convert, and it is almost impossible to add such mechanisms to the core product.

In fact, some small apps or large super apps will take this aspect into consideration when developing functions, and they will consider a lot of aspects. I even think that their marketing and operations are integrated. For example, Alipay has done many marketing activities, which left a deep impression on me. This is also an operational behavior in itself. For example, on their 10th anniversary, they held a bill-sharing event called “My 10 Years”, which showed how much money you spent on Taobao in the past 10 years and where you received your packages. This is a very emotional and very successful marketing because everyone will go to see it. Later, WeChat also did similar marketing, such as how many likes you received and how many likes you gave out this year. When designing products, these super apps pay great attention to how to carry out such marketing in the future.

Sesame Credit is also owned by Alipay. You can use your transaction credit to exchange for social credit in the Alibaba ecosystem. This is a feature with great commercial and marketing value. At the beginning, there is a competition between your score and others, and many people also share in this session. Although I am in marketing, I am a firm productist. Future marketing is also related to products, and I always have respect for products.

6. If marketing encounters any bottleneck, the biggest bottleneck must be that you don’t love your product enough

If there is any bottleneck in marketing, it is because you are not passionate enough about your product. If you are passionate enough, there will be many ways to influence and motivate key people. I have seen good marketers who post a lot of information about their products on their social media. It won’t be intrusive and you will be infected by their enthusiasm. There is another type of person who will naturally polish every detail of an article. This kind of passion is the cornerstone of good marketing. There is nothing mysterious about marketing. It’s just about encountering a good product and then being willing to communicate with the world through this product.

7. If you want to cooperate with a public relations company, how can you make it a win-win situation for both parties?

Some students asked how public relations companies can help with promotion and how to use them. If you don’t have the energy and professional team to consider communication issues, it is recommended to cooperate with a public relations company. But you need to understand the public relations company. Each public relations company has different strengths. Some are strong in media relations, some are strong in planning, some are strong in video shooting, and some specialize in serving fast-moving consumer goods or Internet clients and have a deep understanding of the industry.

There are also some other public relations companies that are better at handling the entire case. They may have many other clients on their platform and are good at integrating resources. For example, on the one hand he works on Dove, and on the other hand he serves other cross-industry brands. Once you go there, he will easily facilitate some cooperation between you, such as cross-border alliances, etc. So every company has its own characteristics. You can cast a wide net and then contact the other party to understand their strengths, while also listening to outside opinions on your own products and company.

After casting a wide net, you need to focus on the catch, and if you feel like the catch is good, you can invite them to come and make a proposal. Generally there are three to five companies. When making a proposal, it is best to have a clear goal and budget, otherwise a marketing campaign can be big or small. We can do some case cooperation first, for example, I have a Christmas event this time and I hope to spend 100,000 yuan. My effect is to attract new customers or to swipe the screen, etc. I have to do this kind of communication several times and then invite them to make proposals and cooperate.

If you are happy with the case, you can switch to an annual fee cooperation. Have a regular public relations person to do some year-round services for your brand. This will lead to better and deeper cooperation. It is important to remind you not to simply set KPIs such as the number of forwardings for the PR company, because all data can be manipulated and it depends on the actual results.

At the same time, there are also some innovative forms of monitoring. Some public relations companies will have full-time creative personnel who monitor some popular foreign communication forms all year round, so that they can keep abreast of the latest developments in the industry. However, once the company reaches a certain size, it would be better to have some full-time staff internally, especially for Internet products. Because the changes are so huge and the data involving some products is not convenient to disclose to the public.

Author: Zhao Shasha, Marketing Director of Cheetah Mobile. He has led the team to successfully complete the brand promotion of Cheetah Browser and Cheetah Free Wi-Fi in the domestic market, and has ten years of experience in brand promotion and product marketing.