How to promote APP? APP promotion tips!

Mobile devices have become the most important tools in people's daily lives. With great power comes great responsibility. Because mobile phones are a personal medium, for sales personnel, how to avoid "pitfalls" during the marketing process is the basis for ensuring the success of marketing. App marketing is a long-term war. Marketing costs are bullets, and product quality is the source of increased traffic. Let’s talk about app marketing. How many of these “pitfalls” have you encountered?

1. Blindly follow the trend in choosing promotion methods

1. Not considering product characteristics, application scenarios, key customer characteristics, etc.

2. Blindly copying successful cases of app marketing and promotion on the Internet

3. In terms of method selection, investing a lot of resources in two or three popular methods, or vice versa, will waste time and manpower.

4. When learning training skills, you must fully consider your own personal resource conditions and the characteristics of your app products. When choosing methods, you must choose the most reliable and suitable methods for your products to conduct actual effect evaluation.

2. Limitations of promotion methods

1. Refuse to find new ways.

2. The number of users of a method is insufficient. The number of real users will definitely be reduced, and there will also be some fake traffic mixed in.

3. Continue to expand new methods to acquire a large number of new customers.

3. The quality of the method cannot be distinguished

1. What needs to be guarded against is the problem of click-through. Traditional key indicators such as user registration rate, user stickiness, monthly activity, daily activity, average usage time, and operator information generated by marketing will all be falsified.

2. Identify the quality of the method and identify the fake quantity.

4. Not good at using marketing resources to promote the app

1. Don’t make your app invisible

2. The App Store is the key way to discover mobile applications, but you must package your app carefully

3. Tailor-made themes, keywords, function descriptions and interface readings. Can improve exposure through third-party search engines.

4. Use tools to improve your app store

5. It is difficult to ensure the consumer retention time

1. Uncover a sustainable and renewable requirement.

2. Create a participation system for your mobile app to reconnect with customers. Remind them that your app is present on their device.

3. Distribute exclusive mobile phone coupons

4. Use updates to remind consumers of your app, highlight what they can expect, and encourage app launches.

6. Neglecting to communicate with customers

1. Rely on the opportunity of two-way communication to let every customer feel your "care".

2. Consider building in-app communication tools to make it easy to submit feedback within the app.

3. Before consumers get discouraged from visiting app stores, listen to them.

Author: Youqike Integrated Marketing

Source: Youqike Integrated Marketing