The secret to increasing fans and realizing monetization through refined operations!

Although traffic and fans are very important, without refined operations, everything is just empty talk!

As a marketer, I have many years of experience in continuous traffic diversion, and have also continuously summarized some ways to monetize traffic in the process of diversion. Not all of these methods are suitable for everyone, but there are always a few that are suitable for you.

“Selling goods” monetization

1. Sell products to realize cash

This is one of the most common methods of monetizing traffic nowadays. WeChat stores and WeChat businesses realize monetization by selling products and converting fans into customers.

2. Sell courses to realize profits

This is one of the commonly used methods for some industry leaders and some training instructors. Experts develop courses and sell them on an annual or monthly basis. However, this method requires the operator to have unique professional knowledge and be able to bring value to others. Otherwise, even if the course is sold at a very low price, not many fans will be willing to buy it, and monetization will become empty talk.

“Service Class” Monetization

1. Paid community monetization

The community is a "home" where fans gather. It is a good monetization model to bring your fans together, let them enjoy some high-quality services, and then charge for them. For example, creating a membership group or community membership system. As long as the service is high-quality enough and can win the trust of fans, it is very easy to monetize paid communities.

2. Provide consultation

If you are an expert in a certain field and continue to output your information through self-media platforms, then people who are interested in this field will consult you, and you can earn money by answering questions. It is now relatively easy for third-party question-and-answer platforms to monetize, such as Fenda platform, Wukong Q&A, etc.

3. Membership monetization

I have talked about QQ charging before. This is a way for members to monetize. Other options include charging a certain fee so that fans can enjoy better services or participate in member-only activities.

4. Take in apprentices and cash in

Every profession has its own specialties. In sub-fields such as copywriting, public speaking, and traffic generation, there are professionals who are good at these fields. Because they have more professional knowledge and resources, many fans are willing to learn from them. In addition to attending classes in the fan group, students with personalized needs can also learn in depth in the form of apprenticeship and receive professional one-on-one guidance. I will also screen out fans who really have learning needs by setting thresholds and charging fees.

"Advertising" monetization

1. Channel sharing

On the one hand, you can cooperate with merchants, become one of their sales channels, and gain revenue from transactions made by fans. However, this method requires that the merchants and products are suitable for your fan base. Otherwise, not only will it not generate cash, but it will also affect the fan experience.

On the other hand, you can get a share of the profits on self-media platforms. For example, Dayu and Toutiao will give you cash directly based on the traffic you contribute. For example, if you direct your fans to Taobao or JD.com, you can get commissions for the products that the fans sell.

2. Advertising monetization

This is a common self-media monetization model nowadays. There are advertising links under the self-media articles, and fans can generate advertising fees when they click on them. There are also common advertising alliances that monetize traffic through CPA, CPS, CPC, CPM, etc. The Guangdiantong app on WeChat public accounts and the headline advertising revenue on the Toutiao platform are both very good.

3. Monetize through rewards

On self-media platforms, Weibo rewards, public account appreciation, live broadcast fan rewards, etc. are very common. If you want fans to reward you, you must output quality content.

4. Soft advertising monetization

Soft-text advertising is currently one of the simplest ways for all self-media, large and small, to generate revenue. Based on the number of fans and their level of activity on a person’s self-media platform, merchants will negotiate soft-text advertising fees with operators. For some well-run public accounts, the soft advertising fee for the first article can reach hundreds of thousands of yuan.

5. Publish a book or join a giant media

Currently, platforms that are more mature in monetizing writing content include Douban Reading and NetEase Cloud Reading. These platforms have a conventional e-book profit model. The selling price is not high, basically in the single digit, but they win by quantity. Some platforms split the revenue with the author in a 3:7 ratio, while others give all to the author. Of course, many articles from self-media can be collected together and published as paper books, which is also a monetization model.

How to convert new traffic in batches?

When we use the traffic-generating methods well, traffic is no longer a problem to worry about. If you attract 2,000 to 300 fans every day, these fans will slowly leave if you don't manage them meticulously. But if you communicate with your fans one-on-one, it will take up a lot of your time and energy, and the result may not be worth the effort. Is there a suitable method to perfectly communicate with fans while keeping them active and retained on your platform?

My usual method: solving one-to-one transactions

One-on-one transactions are a scenario that everyone often encounters. I believe many people have their own practical experience. Here I will briefly talk about the preparation and groundwork before the transaction.

1. Shape your self-image on WeChat Moments and demonstrate your professionalism. Nicknames and personal positioning labels must be created well. Nicknames are very important, as important as a star’s stage name. It is one of the keys to creating a personal IP. A perfect self-introduction that shows your self-image from multiple angles and is interesting. Frequently used chat content and replies need to be organized and classified. When facing a large number of fans, these preparations can greatly improve chat efficiency.

In addition, prepare material packages, such as video cases, sales letters, etc., which can quickly build trust and facilitate transactions.

2. Organize frequently asked questions. When facing fans, you need to ask questions to understand their needs and pain points. Therefore, common questions can help you understand the other party's problems in depth. When necessary, voice or phone communication is also an important step in building trust. Especially for large transactions, making a phone call can give the other party great confidence and trust.

Below I will share my experience in attracting traffic from Alibaba and the business circles I often visit. These also require you to constantly experiment and repeat to discover.

Alibaba traffic diversion skills:

Alibaba is an e-commerce platform that many small and medium-sized e-commerce companies frequently log in and use. By attracting traffic directly on this platform, marketing performance will have a strong advantage from the start. You can try the following methods.

1. Exchange links and add to favorites

You can join Alibaba groups through QQ, meet new friends, and then exchange links and collect each other's items to increase the attention of your store and get a higher ranking.

2. Visit different popular shops every day

(1) Visit the stores and marketing blogs of top-ranked companies in the industry and leave messages.

(2) You should make targeted return visits to all fans who visit your store and blog.

Do not use the default company introduction of the Alibaba system. You should write an original introduction based on the actual situation of your products or services. It is best to fill in 20 main products, all of which include keywords. The product properties page should be fully filled in and the product category should be selected correctly. Product details should ensure differentiated descriptions, with both pictures and texts, emphasizing the product's materials, models and advantages.

3. Use communities and columns

The articles in the column can be synchronized with the company dynamics of Aliwangpu. You can publish article titles containing relevant keywords in the column and realize accurate traffic diversion at the same time. Participate in more special events organized by Alibaba. Regardless of whether the event can bring in transactions, you should actively choose the corresponding product categories and increase exposure.

Alibaba Business Circle Traffic

In addition to the traffic-generating methods mentioned above, the business circle is also a good traffic entrance. If used well, it can bring good traffic. Business circle has ten advantages when it comes to attracting traffic.

Resources: Free advertising space + indexed by major search engines

Alibaba's business circle has a large amount of traffic. Although you cannot advertise directly, you can cleverly implant brand information or products, and you can also upload some pictures for marketing. If the posts in the business circle are helpful to everyone, they will naturally attract attention.

The business circle has a good weight and can be quickly captured by Baidu Spider Girl, and then displayed in Baidu search results, just like a forum. The display window is increased, and designated posts and posts with large traffic are more likely to have good rankings and be included.

Virtual indirect resources: accumulating credit resources + driving blog popularity

Alibaba’s integrity mechanism works very well. Frequently posting meaningful posts in the business circle can enhance your fans’ trust in you. The power of words sometimes exceeds our imagination. Business circles and forums can build a person's credibility.

The posts we post in the business circle can be synchronized to the blog. While the blog brings popularity to the business circle, the business circle also brings traffic to the blog, killing two birds with one stone.

Traffic: Win free referrals + bring accurate traffic

In the Business Friends Circle, the business friends who post the most and sign in the most in a month can get a store recommendation advertising space on the right side of the Business Friends Circle, which can be promoted and displayed for free for one month. This is a great opportunity for free display and traffic generation.

The business circle is a specific circle of friends, which is relatively more accurate and of higher quality. We can use soft-text marketing, keyword layout, high-quality posts, comments, etc. to accurately guide traffic. Join 20 circles. Each account can join 20 circles, and then sign in to the business circle. The people who have recently signed in can be displayed next to the business circle. This is also an opportunity to show yourself.

Traffic from the less popular “B2B website” category:

What is a B2B website? Generally speaking, it refers to a website that provides a platform for business-to-business e-commerce activities. The main models of B2B websites can be divided into three categories: B2B websites of large enterprises, B2B websites operated by third parties, and B2B websites of industry ecology. Different categories of B2B websites have their own characteristics and operating methods. So, what advantages does a B2B website have in the process of attracting traffic?

Using a lower return on investment to get higher exposure can be used as an advertising window. B2B websites are a good display window for attracting traffic. Help potential fans to learn about the product in a short time and attract traffic! The business opportunity publishing transaction mechanism is more direct and easy to operate; it can optimize the website and SEO search engine!

Of course, B2B websites also have their own shortcomings, that is, they will not obtain a large amount of traffic in a short period of time, so B2B websites are not an important position for us to divert traffic, it can be used as an auxiliary means.

Of course, there are also details to pay attention to when using B2B websites for traffic generation;

1. The content of the article should be rich and the article should be of a certain length, not too short. Include as many keywords as possible to facilitate searching. Keeping a large amount of original content will help with ranking.

2. The title must be attractive and more likely to attract the attention of viewers. People are more likely to accept it if it is spread in the form of soft articles. Soft articles contain anchor text and link to the keywords of your own website. The content should be readable, newsworthy and have publicity effect. Using a combination of manual and machine methods to promote can improve efficiency.

Source: Lu Songsong's blog