Website keyword optimization ranking. Can the homepage be optimized if the website has no ranking?

With the arrival of 2020, Baidu search engine is constantly updating and changing. Many friends who used to do SEO have complained in the SEO group that their website has been updated for a long time, but it has not been included, and the ranking is also declining. What about the website keyword optimization ranking? If the website has no ranking, can the homepage be optimized? Let’s learn more about it with Dongguan SEO Feng Chao!

Website keyword optimization ranking. Can the homepage be optimized if the website has no ranking?

What are the main factors that affect website inclusion and ranking?

1. Let’s start with the analysis of his website. From the homepage of his website, the server is extremely unstable, which reflects that the space service provider is not reliable. You have to change a space service provider. You should know that the waiting time for a user to enter the homepage of the website should not exceed 3 seconds. If it exceeds 3 seconds, he should immediately close the website and leave.

2. Website directory path

The website directory path and web page path are displayed dynamically, and the website structure is very unreasonable, which is another important factor affecting inclusion and ranking.

3. Website title

The keywords on the homepage of the website are set as the company name, which is typical without SEO optimization. It is basically impossible for the website to get ranked.

Website keyword optimization ranking. Can the homepage be optimized if the website has no ranking?

1. The server is not stable. The space server is unstable. It is recommended to directly change to a good space service provider, which will help the website to increase the access speed, retain website users, and provide better site experience and services.

2. Website architecture: The website architecture is not in compliance with the standards, the web page source code design is unreasonable, the website directory path is too deep or displayed dynamically. This requires optimizing the source code program according to the search engine rules, and then setting the website path to pseudo-static, which is conducive to optimizing the path and making it easier for search engines to access and crawl web pages for inclusion.

3. The website has been downgraded or has been infected with Trojan horses. The website has done SEO black hat or has been downgraded. If it has done SEO black hat, such a website has violated the search engine rules and has been severely punished. Either change the domain name space and build a new one, or redesign and build it according to the search engine optimization rules.

4. Keyword density: Keyword density should be modified. The homepage keywords should not exceed 5, and the keyword density of web page content should be controlled at around 5%. In addition, do not change the homepage keywords or web page keywords at will.

5. User experience. The main reason why user experience does not meet the needs is that the website content is too poor, not high-quality, or the website content is not high-quality and original. If you use collected pseudo-original articles, there will never be good inclusion and ranking. The first priority is to create high-quality content to meet user needs. This is even more important in an era where content is king.

6. The website's internal and external links are not in place. For example, do not use the same word anchor text to point to the website's homepage. Use different anchor texts for different topics. The key is to attach importance to external links. Be ruthless in making external links, especially high-quality friendly links and external links, which have a very important impact on inclusion, ranking and weight.

7. Continuously updating articles without strong execution is also crucial. The site needs to be updated with high-quality content every day to enhance user experience, and strong external links need to be laid every day. These two points are the most critical factors to ensure that the website maintains stable inclusion, ranking and weight. It is difficult to do a good job of website SEO optimization without strong execution.

The above is the website keyword optimization ranking. Can the homepage be optimized if the website has no ranking? The specific content of SEO optimization is a long-term process. If you want to do SEO well, the article must be updated every day (after the website optimization is completed).