How to start Taobao Live broadcast? Tips for posting products on Taobao Live

This article mainly introduces how to open Taobao Live Light Release and related information on Taobao Live Product Release Tips. The article introduces the Taobao Light Release function and product release skills in great detail. If you don’t know much about Taobao Light Release function, you can refer to this article.

Live streaming has now become a trend. Most sellers have enabled the live streaming function for themselves and use the live streaming channel to promote their store’s products. Many businesses have seen actual results. For merchants who want to do live streaming and selling goods, it is very important to master the live streaming skills. So how to start Taobao live streaming?

1. How to start Taobao Live Light Release?

All accounts that have the right to publish live broadcasts and have opened a baby store can use the "Light Product Release" function under the live broadcast business. The specific usage is as follows:

1. Open the store management workbench. After the interface is successfully published, the product needs to be put on the shelf before it can be found on Taobao.

2. APP streaming interface - after the interface is successfully released, it will be automatically synchronized to the baby pocket of the live broadcast room.

2. Introduction to product release techniques

1. Do a good job of positioning and create unique advantages

The purpose of sellers’ live streaming is to visualize the selling points, so that the products are not presented to consumers in the form of pictures. A higher transaction rate can be achieved through real-life try-on and trial use. Therefore, during the live streaming process, merchants must take a certain degree of initiative and promote the selling points, rather than doing live streaming just to please fans. If this is the case, it will be in vain to gain more traffic. When introducing products, we should highlight the advantages of our products and stimulate fans' desire to buy.

2. Combination of hard and soft advertising

Sellers’ live streaming is like posting on WeChat Moments. If they just promote their products, customers will get bored. During the live broadcast, some novel, funny and hot content should be appropriately interspersed, so as to enhance the loyalty of old customers and attract more new customers. You can appropriately add hot topics and entertainment gossip during the live broadcast, mainly to make the live broadcast less monotonous and boring.

There are many skills in Taobao live streaming, and merchants need to spend time and energy to learn them. Only in this way can they do live streaming well and become a good way to promote products for stores and drive sales growth.

This concludes this article on how to start Taobao Live Light Release and tips for releasing products on Taobao Live. For more relevant Taobao Live Light Release content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!