Analysis of the account opening process of Douyin Feed

1. What is Feed Flow

1. What is a feed?

Feed stream advertising can directly present the live broadcast room that needs to be promoted to the target users on the Douyin recommendation page, effectively improving the efficiency and effectiveness of advertising delivery. It is a paid promotion model for live broadcast rooms that specifically introduces accurate traffic to live broadcast rooms that carry goods.

Simply put, it is to use information flow advertising to promote the live broadcast room.

2. Merchant Access Requirements

1. Selling goods: Support selling goods in small shops, Taobao, JD.com and other stores

2. Douyin private domain traffic (personal IP creation, MCN): I want to build up my Douyin account and realize traffic monetization in the Douyin field

3. Account opening method:

There are two main ways to open a feed account: one is through Luban Port + the other is to open it through the information flow plus white

Required process:

Business license

Shop ID:

Bind TikTok account nickname:

Bind TikTok account:

Tik Tok UID:

Live broadcast category:

IV. Account opening time:

The account opening process is long and the number of allocations is limited.

Although the cost of opening an account is not high, the time cost is high

Generally speaking, it takes about 3-5 days to open an account, excluding the account opening period.

It is easy to open an account but difficult to operate it. Many operators basically require you to open an account with them before they will operate it on their behalf. The logic is very simple

1. Profit source : Because the profit source of the operating pitcher is the rebate from Toutiao. If you open it somewhere else and find a pitcher to operate it, the pitcher will not get the rebate from Toutiao.

2. Review channel : Operations require review of materials. Cross-port review is troublesome and requires communication, which is very inefficient.

There is another channel:

Advantages of settling accounts: fast account opening, and investment can be made in one day.

Disadvantages of account transfer: If an ad account under the same entity has a problem, other accounts will be implicated. In addition, the cold start period of the household registration is slightly longer than that of the formal registration. The specific reason is probably that the operations under the same entity are more complicated.

To place Douyin ads, please contact Qinggua Media official