10 tips for video marketing promotion!

It is estimated that by 2022, video traffic will account for 82% of all Internet traffic. At the same time, video production and distribution is increasing across all industries.

But here’s the thing: in an oversaturated modern world with a growing number of social media users, sellers may only have two seconds to grab a potential customer’s attention.

That’s why creating “thumb pause” content is so important for video marketing. Upgrading from a product seller to a brand creator is the ultimate goal, and every Amazon product seller who wants to succeed in the long term should figure out how to make this powerful transition.

Ten tips for video marketing

The goal of the video is to create an emotional connection between the consumer and the brand, which can then be used to generate sales opportunities, creating an emotional connection with the brand across multiple channels and promoting high growth.

Video marketing starts with creating an emotional connection, but it’s not easy to do. To understand what video content works and what resonates with people, the first thing to do is to test the creativity of your videos. How can we make viewers stop scrolling and continue watching? Here are ten video marketing tips to help you create video ads and increase conversion rates.

1. Embed your logo

Your logo should be part of the video content. Embed it and make it stand out without distracting the audience from the video itself. Users will associate your logo with the video content.

2. Take a close-up shot every 10 seconds

Shooting close-ups every 10 seconds ensures that the audience understands the focus of the video. Product presentation is a major factor in selling products on Amazon or any other e-commerce environment. Users have short attention spans, so make sure your videos are engaging and interesting.

3. Call to Action (CTA)

Once you’ve successfully gotten viewers to watch your entire video, your call to action becomes important because you want them to want to learn more after the video is over.

4.5 Alternative Introductions

Creating 5 alternative intros for each video adds variety to each piece of content and ensures it doesn’t become oversaturated on the platform. Once a video goes viral, the one that users like the most will become famous as your symbolic marketing asset.

5. Music is a reinforcer, not a distractor

While music can make the content of your video more lively, it shouldn’t be the main focus as it can distract the viewer from the content. Also, make sure you have the rights to the music before using it in any video.

6. Modular Shooting

Your video marketing materials shouldn’t consist of elongated single clips, but rather multiple clips compiled in a row. It can place different aspects of a marketing campaign in a single content.

7. Quick Cut

To further emphasize the importance of video design, utilizing quick cuts, including cuts into the video, is important for keeping the viewer’s attention.

8. Speed ​​up playback

Many people recommend speeding up your video by 1% to 12%. It can subtly stylize a video in a way that is subtle enough for the viewer to watch the entire video without noticing anything is wrong.

9. Comparison and Demonstration

It is recommended to include product comparisons and demonstrations in video content because there is a high chance that users will have an emotional attachment to something and compare it to something else. Additionally, the demonstration allows viewers to imagine themselves in the same scenario, which helps stimulate recall and development of the brand.

10. Include social proof

Trust is an important factor for consumers and video marketing should follow this theme. To build trust through video, include social proof. The proof can be anything, such as news features and testimonials, but it must be credible and instill confidence in the audience.

Following the 10 commandments of video marketing will undoubtedly create a video that outshines your competitors. What makes modern video marketing stand out is that it doesn’t need to be expensive. In fact, by leveraging your own team and resources, you can do it for free.

Niche multi-channel, help marketing upgrade

One of the main pillars of video marketing is multi-channel marketing, and if you’re only focusing on Amazon, you’re making a big mistake. According to a survey, 80% of young people aged 18-29 are active on YouTube, and 70% use YouTube to help them make purchasing decisions, but only 9% of American companies use YouTube for advertising. This is a huge opportunity for marketers in a space that is not yet saturated. So you need to make sure your brand and products are published on YouTube, Facebook, Display and other sites.

Video ads should drive brand growth through website sales, retail sales, and Amazon sales, bringing attention to your brand across multiple channels, not just Amazon. Tracking engagement metrics like comments, likes, and shares can tell if people are actually enjoying the video, and converting it into actual product sales is key to growing your brand.

Often some consumers choose brands rather than products. Imagine that when consumers shop online, they don’t look for knockoff brands, but rather for products that represent a brand that represents them.

If you can establish yourself as one of these brands, you’ve laid the foundation for future success in e-commerce, and once you start looking at Amazon as a partner and a platform rather than an enabler, you’ll start demanding a certain kind of respect for your brand that drives long-term growth and ROI.

None of this is done to create a one-off video to drive sales. Effective video marketing is about building a brand, not about creating a one-off sale. Limiting yourself to being a seller of one product on Amazon goes against this philosophy. While Amazon is an effective and powerful e-commerce tool, the key to achieving and maintaining long-term success is to build a valuable, trustworthy, and high-quality brand across multiple channels.

author: Hugo.com APP

Source: Hugo.com APP