What are the reasons for the demotion of the homepage? What SEOs will affect the demotion of the website?

Many friends who do website SEO optimization will encounter a problem, that is, the website has been downgraded, but they don’t know the reason and wonder why it was downgraded? I didn’t do anything, so what’s the reason for the homepage being demoted? What SEOs will affect the demotion of a website? Let’s learn more about it with Dongguan SEO Feng Chao!

What are the reasons for the demotion of the homepage? What SEOs will affect the demotion of the website?

1. Over-optimization

Some novice webmasters often pile up keywords or collect too many internal links. If too many Trojan horses, friendly links, and snapshots are found on the site, the site may be devalued. Therefore, webmasters should try their best to avoid this. In addition, if the server response time is too long, or if it is not discovered when it expires, the site may also be devalued. It is necessary to make a judgment early and come up with several backup plans to effectively prevent these difficult situations from happening.

2. Failure to build external links and content

The foundation of a website is content, and secondly, external links must be built well. If the weight drops, it must be caused by these two reasons. Early prevention is necessary. Optimization must be carried out over many years, and you can't eat a big fat man in one bite. Only those high-quality external links are loved by search engines. Sometimes webmasters are careless and the quality gradually declines, resulting in a lower ranking. This is often encountered.

3. Cache responses

Keep a calm mind. There is a possibility that the weight being demoted has little to do with the webmaster. The website itself is well built, and the search engine needs to roll back a snapshot, which will cause the weight to be misidentified for a period of time. Therefore, the webmaster needs some patience and wait for the search engine to return to its previous value. Generally speaking, the weight will be restored in a few days, so there is no need to prevent this.

4. Friendly links

Friendly links are also one of the factors that cause your own website to be demoted. When exchanging friendly links, some of the exchanged friendly links may be infected with Trojan horses, or the website may be demoted or banned due to violations, thus affecting the website that has exchanged friendly links.

The above are the reasons for the demotion of the homepage. What SEOs will affect the demotion of the website? The specific content of SEO is that it is a hard job. You have to learn a lot of new technologies and new ideas every day. Even so, you may not be able to guess the taste of search engines. Webmasters should make themselves diligent, update regularly and quantitatively every day, and constantly optimize. Only in this way can you avoid SEO being downgraded.