How to make your Tik Tok VLOG become popular content?

Tik Tok is a short video software used by many young people in first- and second-tier cities, and even third- and fourth-tier cities. They have invested a lot of time using this product. So behind the time investment, can we devote ourselves to the production of Douyin videos, become the protagonist of short videos, and develop our own side jobs and hobbies?

After the previous article was published on the Renren Product Manager platform, it received a lot of readings. Recently I will write more than one article about my thoughts on how to make TikTok.

Next, Tik Tok has a lot of content, which was mentioned in the previous article. This time, I will do an article specifically analyzing the production content. The author is not a graduate of media major, but has recently been trying to create content and hopes to share his ideas and discuss with everyone.

1. Consider the positioning of the work

For a video, a positioning point is required.

Theme direction, this is the direction planning for the content. For example, the most popular series on TikTok recently is the Spirited Young Man, or the You Made Something Out of Nothing series a while ago, these are all promoted by official activities...

(Regarding this part, we will talk about the recommendation mechanism later. It has a great impact on your content.)

1. Theme direction

The first category is lifestyle, which is the kind for shooting vlogs.

Although these vlogs may seem casual, they are all planned.

For example, vlogs about overseas life will generally have a series of themes, such as studying and living abroad, and sharing various experiences. For example, what did you eat today? Overseas can introduce the food aspect. This is a short video direction.

In this process, the curiosity of domestic users is satisfied. Some Chinese people living abroad and some early bloggers have become popular. Here is my favorite blogger Paul in the United States. This type of person entered TikTok early. The video content is of relatively high quality.

Another category is hobbies.

Hobbies can be very broad, and many travel, pet, and food categories are all included in the hobby category.

The good thing about this type of video is that if you are good at it or like it, you can do it.

Here we are not mentioning the merchants or workers whose job is to sell things here. Because many of them still have a team behind them.

This is something that an individual does, without any traffic, and requires one to rely on one's own hobbies, which is a kind of persistence. If you have a great hobby, you will research it, and if you research, you may be able to create high-quality content.

2. You need to understand and summarize the target audience

Because you need to attract users to see you. This is very important, otherwise the video you make will be blind.

Douyin users can be roughly divided into three categories:

1. Students: College students and high school students are the group of people who use Tik Tok the most;
2. I am an ordinary office worker. I don’t earn a lot of money, but I have a lot of time. Relatively speaking, there are quite a lot of boys who use Tik Tok.
3. Older people in third- and fourth-tier cities who like to watch this kind of short videos.

So it seems that it is important for us to create content that clearly expresses the purpose of the people we want to attract.

For example, to attract people who are wandering outside, that is struggle.

Attracting people who are looking for a relationship, that is the skill of love.

These are all more practical content that can attract relevant users. Your intention must be clearly expressed and have a prominent point of view. Even if it is a lifestyle vlog, a good content needs a point of view that can make it popular. For example, when talking about things like divorce rates, it is easy to exaggerate the point of view. Although it may sound like toxic chicken soup, you will attract a group of users.

2. How to shoot a good short video?

Generally speaking, shooting requires finding materials based on the previous theme positioning. For example, if you want to interview some people, or want your pet to perform certain storylines, you need to repeatedly look for relevant materials to shoot.

1. You need to prepare enough relevant materials

Only with enough material can you make a good video. So here you need to use your mobile phone to record every bit of life, maybe boring things or events, so that you can piece together a good video with story content?

In the video, we the subjects need to have sufficient ability to express ourselves. This is called necessary performance technique. With simple acting techniques here, your expressions and body movements can attract relevant audiences.

One type of video anchor should be excluded here, that is, the female anchors with beauty features. After watching this type of anchor for a long time, you will find that their expressions are really stiff.

It is recommended to watch more videos of hosts who tell jokes, such as Diao Ge’s videos who became popular last year. This is the most basic performance expression.

In the video, it is best to have strong interactivity.

For example, in the shooting techniques, there is a sense of empathy that is created by the use of sound effects. This is what was mentioned in episode 34 of Love Apartment 5. Without the sound effects, the filming seemed a bit boring. These are all shooting and directing techniques. We can’t achieve this kind of interaction with short videos, but we can do simple ones.

In addition, the interaction is also reflected in the cute pets. It is found that the cats and dogs on Douyin all have human nature. In fact, this has to do with collecting a wide range of materials, summarizing them, and maintaining good interactions.

2. Tik Tok is mainly about the bloggers appearing on camera

This is what the so-called internet celebrity production machine is like. Short videos require characters to appear to create tension. Everyone likes to watch people and good-looking anchors. Products like TikTok are no exception.

3. Short video duration

As for the appropriate length of a short video, I think it should be around 20-30 seconds, which is a popular length nowadays.

In this short period of time, you can quickly capture users! Further refine your content.

As for Tik Tok videos which are 30-60 seconds long, more videos are needed in the later stage to capture users' interests. So you need to determine the length of time based on the number of your users.

3. What kind of copywriting can attract users?

There are two categories for discussion here:

The best copywriting is the one that can make full use of beautiful words and match them with beautiful materials, which creates a visual and copywriting experience. This type of work has relatively high requirements for copywriting.

Most people can only do the second type, which is completely colloquial and close to real life.

Because this type of copy is the most attractive to users. Because Tik Tok users are generally not high-end users, colloquial language can attract more popularity. You think the short videos of you speaking in Northeastern dialect are definitely more attractive than the short videos of you speaking Mandarin. This is the charm of colloquialism. The same goes for copywriting.

4. How to make and edit a video?

Making a video requires a long editing process. Some post-production is professional. The design here involves the pictures, character language, performance, appearance, audio, music, dubbing, subtitles and so on. I want to expand on this in the next article, so I will give a brief summary here. The above elements are all what we need to consider.

5. What is the push mechanism of Douyin?

The previous article mentioned activities. These activities and video series are all produced by the official. If you want to participate in this series of activities, the official will provide traffic. These will lead to an in-depth discussion of the push mechanism of Douyin...

The previous article mentioned Fang Qi, a travel blogger. Her first nine videos were not highly recommended, but the tenth one became popular. But in fact, the Douyin recommendation system goes through a series of identification processes.

In the recommendation mechanism of Tik Tok, the content added by the video you choose and your copy will be used as a weight ratio. For example, your content, the length of your videos, your likes, your comments, your shares, etc. are all weighted ratios.

Here we mainly compare your video content with similar ones. After comparing the weights of various items, we start to make a recommendation mechanism.

Therefore, the recommendation mechanism of Tik Tok is more humane. The reason why short videos of your favorite type will be recommended to you all the time is the addictive mode of Tik Tok.

Understanding this recommendation mechanism will be of great help in content production. In particular, if you want to do a good job on Douyin, you can completely abandon your personal account and seriously make a short video with new vertical content. Make users like you, and only such short video blogger will become a high-quality blogger, produce valuable content, and be able to produce valuable videos.

Applying for a new account has a great impact on the recommendation mechanism. Douyin will position your Douyin account based on the type of your initial videos.

6. Who are the audiences attracted?

That is, the content of your video brings users. If it is a video about your hobby, then your users must like your hobby. For example, pets, dancing, fitness, etc.

In addition to advertising monetization itself, these will also enable direct e-commerce advertising. Here is a digression. Douyin's profit model can be divided into the following categories:

1. advertise
2. E-commerce recommended products
3. Live broadcast props
4. Connect to live purchase

So coming back to the point, for example, lifestyle vloggers will mainly attract people who love life. Or they may be users who are curious about your daily life.

7. What kind of advertisements will these audiences allow you to obtain so that you can realize monetization?

For example, if you are a host with good looks, you are more likely to receive game advertisements. Because users who like looks are relatively young, they are easily attracted to game ads.

Moreover, the Tik Tok advertisement itself is recommended to you by your favorite blogger. It feels like a recommendation from a friend, which is obviously different from a recommendation from a celebrity. Therefore, the content recommended by Douyin is relatively soft. It is very popular among users, especially male users.

Why are there so many ads in games?

Unlike Taobao, an e-commerce platform with mainly female audiences, Douyin has many male users, so you will see many game ads.

8. How to deliberately practice making good videos?

The next article will talk specifically about this content, which is also where the author needs to learn.

Regarding how to learn and practice making short videos, I will share in the next issue:

1. How to learn to make?
2. What are the elements of editing?

Everyone is welcome to look forward to the next article.

Author: Xiaoyi

Source: Shanghainese in Beijing