Short video & live broadcast operation: 50 data analysis tools

Data analysis is crucial in short video operations.

Data analysis can not only identify account problems so that creators can make timely adjustments, but also, for example, when the number of views of a certain video drops sharply, the cause can be found out through data analysis, and then corresponding adjustments can be made.

It can also provide guidance on operational strategies. For example, after a detailed analysis of competitor accounts, you can optimize your own content in a targeted manner. In this way, the content produced through professional analysis can better cater to the audience's preferences and obtain more traffic.

Kas Data

Kas Data is an open platform for big data on the entire video network. The platforms it monitors include not only Douyin, but also "Douyin 4", "Kuaishou", "bilibili", "Meipai", "Miaopai", "Xigua Video" and "Huoshan Video".

The main functions include: Kas Data members are divided into free version, basic version, advanced version and super version. The functions corresponding to each level are different. It is undoubted that the higher the level of the version, the more powerful the functions.

Novice users can start with the free version, and then contact customer service to activate a higher-level version if necessary.

Feigua Data Platform

FeiGua Data is a professional short video data analysis platform. It has a wide range of functions. It can manage the data of a single Douyin account and check its daily operations. It can also track the data of a single video to understand its dissemination.

In addition, through Feigua data, you can also collect popular videos, music, bloggers, etc., and check the popular products. If you are doing professional Douyin marketing, or operating Douyin for clients, then FeiGua Data is a must-have.

However, many of FeiGua Data’s functions require payment, and you have to purchase a package to use them. The annual membership fee is nearly 3,000 yuan, which is not cheap.

Toobigdata

If you want to view rich TikTok data but don’t want to spend too much money, Toobigdata is a good tool.

Toobigdata also has rich data functions, bringing together various practical data functions of Douyin, including the latest industry information, Douyin official platform links, popular products, popular data, account diagnosis and other practical tools.

Most of TooBigdata's data can be viewed for free, which is sufficient for general users. For example, the TOP100 popular sales data on Douyin can be viewed for free on TooBigdata. Friends who have Taobao Douyin accounts can use it more often.

Gray Pig Data

Huitun Data is an analysis tool for data cited by official media such as 36Kr, Tencent Technology, and Ran Finance. It is comprehensive, accurate, fast and extremely cost-effective!

If you want to create popular video content, you cannot do without analyzing the current popular short videos. The popular material function of Huitun Data can see popular videos in the past 2 hours or even the past 30 days, as well as popular music, topics, and Douyin hot spots, etc., to help users learn from and draw on excellent video content.

The data monitoring function can not only monitor the data of Douyin accounts and understand the operation status of the accounts, but also conduct real-time monitoring of the published Douyin videos at the minute level, view various data of the videos, and determine whether the videos can become popular videos.

Dou Da Da (now renamed Duan Yu Er)

An exclusive fan-loss list and fan-loss cases for you to summarize and warn; in addition, some information and knowledge about the production and operation of Tik Tok are also included. In addition, the hot video prediction function (under testing) will help creators dig out Douyin hot spots that are about to become popular through big data analysis!

New list query platform-Xindou

XinDou is a full-scenario AI data tool for Douyin under Xinbang. It provides creative materials such as popular videos, music BGM, topic challenges, great comments, magic props, Douyin account ranking search, product recommendation, LBS check-in and store exploration, brand voice query, operation data download, DOU+ real-time monitoring and other comprehensive online data services.

On Xin Dou, you can also find rich intelligence, in-depth reports, knowledge encyclopedias, navigation, communication communities, etc.

Snare

Popular video data, influencer analysis, and e-commerce analysis can all help you find your own positioning when you start creating, as well as learn from the experience of popular video influencers.

Star List Data Platform

In addition to the regular hot topics, there are also account analysis and creative insights, which are more appealing for monetization and commercialization. It’s a bit regrettable that the e-commerce advertising experience is no longer available.

Optimistic Tik Tok Assistant

The e-commerce module can be used, and the membership price is very low, only 99 yuan. There are many functions that can be used even if you don't have a membership.

Douchacha

Exclusive script library function, if you don’t know how to shoot videos, you can look at the script.

The Shaker

Contains product rankings, expert rankings, account diagnosis; exclusive popular props function, and a watermark removal function, saving you the trouble of running around begging for help to remove the watermark.

Boss

This tool is more suitable for data monitoring and analysis after Douyin authorized accounts, as well as multi-account publishing; the exclusive advantage is that it can see the relevant data of Taobao Alliance after authorization, as well as the invitation codes: 4B2B, 6888, 5CA3, 37A9, 9D41.