The secret of operation: 6 tips to teach you how to become a god-like operator!

1. Introduction

Ha, you poked it in, that's right. As an operator, the ability to create clickbait titles is a must. No matter how good your content is, if people don’t click on it, it’s all in vain, right? How can you quickly learn to write catchy headlines? I recommend everyone to pay attention to Baidu News. The homepage of Baidu News, especially the upper part and the Baidu Baike section, is full of attractive headlines. Although I know that the content is mostly bad, I still can't help clicking on it.

After all, Baidu started out as a search engine, and it has the deepest understanding of the importance of keywords. Compared with 360 News, it is far behind in terms of clickbait.

2. Introduction

Of course, the operations work also includes other things. I have read Qinsheng’s article on new media before, which is more biased towards the audience. Let me tell you how deep the muddy water is inside the company. General work includes: content development, technical implementation, and effect monitoring for promotional locations on each page of the website or APP. It looks so easy, right? Let’s see what hidden pitfalls there are.

3. Content Customization

For example, for a promotional image, you need to prepare the copy, describe the design style of the copy, and then hand it over to the designer. Then after a few days you always feel that something is not right with the drawing the designer gives you… In fact, the first version of the design is just a prototype. You have to communicate and modify it with the designer many times before it is 80% close to the effect you want. As for the beauty of the design material itself, you should not argue with the designer. This is the field of aesthetics. Don't interfere, otherwise the beautiful designer may not take your job next time.

If you haven't done well enough above, remember to bring some delicious food to the designer and introduce him to some idols and gods, and that's about it. Most design masters have good tempers because they are more emotional and easily moved.

4. Technical Implementation

After finally finishing the design, it’s time to look for technical colleagues. Technical students are completely different from design students. Their thinking is linear and purely logical. You have to explain each point carefully, otherwise they will follow the principle of no input, no output. If you don’t say it, there will be no output. They will not fill it in automatically, especially when it is the first time they work with you. However, as you collaborate more, they will understand your general intentions and automatically fill in the default attributes for you. Many program mm will also kindly remind you what you need to tell.

If it is a fixed page with a fixed position, once it is implemented, it does not need to be changed. Generally, you can just ask the front-end classmates to do it. Here, please pay attention to the size, file size, and file format of the image you want. It is best to decide this when you find a design classmate in the previous part. Otherwise, if you put a picture of dozens of MB on the homepage (how long will it take to load and open?), the size is not determined (how to layout it?), and you give a jpg picture instead of a png transparent picture (what's the purpose of the green background of the picture?), you will also be frustrated if you are a front-end student.

5. Effect Monitoring

Hey, this is advanced stuff. If you use statistical tools such as Baidu Statistics, GA, and cnzz, it’s okay. Just think about the key indicators yourself, and then figure it out, and you can find the results by searching on Baidu. However, if you do not want third-party statistical tools to obtain the company's data, as well as stateful data statistics such as logging, the company will need to develop its own statistical backend.

At this time, a product manager must be involved, because the statistical system is not a picture on a page, but a combination of projects. After all, operations are not products. Many things with strong logic cannot be communicated well by every operator with technical personnel, especially those who do not have a technical background.

First, list the key indicators you want to count from top to bottom, such as UV, PV, and number of logins to make a priority, and then determine a list of time intervals such as yesterday, today, tomorrow, the last 7 days, within a month, and a custom time period. That is, you need to know the statistical data for which time period. Give these to the product manager, and attach how you hope the data can help your work, so that the product manager can help you knowing the reasons.

When using statistical data to optimize products, you must pay attention to who your users are. For example, the company I work for does not target real To B customers, but only different types of C customers.

● Grassroots users, novice users, middle school students, brainless fans, under 18 years old;
● Ordinary users, mainly college students, aged 22 to 40;
● Hidden users are mainly school leaders, teachers, company leaders, company management, and parents. They are the people that Type 2 users report to, and are also the real users hidden behind Type 2 users. 45 years and above.

Only by understanding these can we better apply data analysis to product optimization.

6. Final words

The last point I want to make is that you must be proactive. You have to know that designers, programmers, and product managers have a lot of things to do. Once you decide to start your project, you need to transform yourself into a project manager and implement the principle of three questions a day, asking everyone about their progress. Moreover, it is not enough to just send emails to everyone to explain the official start of the project and key changes. It is better to set up a separate discussion group to notify everyone. If the relevant personnel do not respond, it is best to talk about it separately on QQ.

This is actually just the first step in a journey of thousands of miles. The product manager is the biological mother, and the operation is the adoptive mother. Whether the product can eventually grow into a tall, rich and handsome man or a fair, rich and beautiful woman, the operation is the key. So, fellow students, be prepared for a long battle!