GuangDianTong optimization skills, GuangDianTong delivery algorithm, how to promote GuangDianTong?

Guangdiantong delivery algorithm:

Impression allocation is based on ECPM. The higher the ECPM, the more impressions an ad will receive. ECPM means: if the space gives your ad 1,000 exposures, you can pay the space for the advertising fee.

The formula for ECPM is as follows: ECPM = 1000 PPC CTR

From the formula, we can see that if we want to get more ad exposure while keeping the CTR ( click-through rate ) unchanged, we need to increase the ad bid. Therefore, an ad bid that is too low will result in insufficient competitiveness for the ad to gain exposure, and thus a failure to attract traffic .

Delivery skills issues

What factors affect direct investment exposure ? There are two main factors that affect GuangDianTong’s exposure: one is the bid and the other is the click-through rate. It is recommended that you improve the click-through rate of your materials and control your bids reasonably. While doing a good job of attracting traffic , we also ensure the ROI of the store.

The new ad has a high click-through rate, but few impressions?

First determine whether the click-through rate of the new ad is effective. Only exposures exceeding 2,000 will be considered valid click-through rates. When the number of clicks is too small, the data is not statistically significant.

How should I bid for a new ad?

Many users are confused about how Guangdiantong bids and do not understand the principle of gaining exposure here. Here is a brief introduction for everyone. The exposure that each GuangDianTong ad can get is determined by its click-through rate and bid. The higher the click-through rate and the higher the bid, the greater the exposure that can be obtained. It is particularly important to emphasize that the click-through rate factor here is very important. If the click-through rate of the material is very low, it will be difficult to obtain a large amount of traffic even if the bid is high. Therefore, we recommend that you follow the steps below to place your bid:

(1) Create a new ad, upload high-quality ad creatives, and set the initial price around 0.5 yuan;

(2) Observe the exposure and click data of the ad a few hours later (for single ad data in the direct advertising data report, click on the data details to view quasi-real-time data)

a) If you have a certain amount of exposure and clicks (more than 2,000 exposures), but the click-through rate is low (refer to the "click-through rate reference value" in the direct advertising data report), then please update and optimize your advertising materials in a timely manner;

b) If the ad exposure is too small to determine the click-through rate, please increase the bid appropriately and make a judgment after obtaining a certain amount of exposure;

c) If you have already received a certain amount of exposure and the click-through rate is relatively ideal, you can keep the current ad unchanged and continue to pay attention to the data; if you want to obtain more traffic, you can appropriately increase the bid or replace it with better creatives.

(3) Continue to monitor advertising data and adjust bids. If the click-through rate of an ad drops after a period of time (3 to 5 days), please replace the ad creative in a timely manner. In short, we hope you can focus on the click-through rate of your ad creatives and adjust your bids in a timely manner to achieve the best advertising effect.

Why is it that after changing the material and raising the price, the exposure still doesn’t increase?

When the click-through rate and exposure of an ad drop significantly, and you hope to optimize it by replacing the creatives, please be sure to delete the original ad and use the new creatives to run a new ad to make adjustments, so as to avoid the low click-through rate of the old ad affecting your new ad. At the same time, determine whether the click-through rate of the new ad is effective after it goes online and whether it has reached the average value. If not, you need to continue to resubmit the new ad until it reaches an effective click-through rate.

How to determine whether the click-through rate of a newly launched ad is effective?

Only click-through rates generated by advertising exposures of more than 2,000 are valid. If the amount of data is too small, the click-through rate has no reference value. If the impressions of a new ad are still less than 10,000 after 12 hours of running , it is recommended to delete the ad and create a new one for running.

Can the same link be placed in multiple ad positions at the same time?

The same store, product, and link of GuangDianTong can be placed in multiple locations at the same time, but only 5 advertisements of the same product (or store or custom link) are valid in the same ad position.

How to improve the conversion rate of GuangDianTong?

Improve conversion rate:

⑴ The advertising material and the landing page should be consistent or related to the product;

⑵ Improve the quality of website production, including rich content and high readability;

⑶ Improve your product advantages, including price, product quality, brand , and evaluation;

⑷The online help page is relatively complete and the customer service responds promptly;

⑸Self-service shopping tips on store/product pages, new user guides, and customer service guidance;

⑹Are there any incentives for new users?

⑺Reduce any information that may cause low security;

⑻Increase order chasing behavior;

⑼ Guide buyers to pay on time

Guangdiantong delivery introduction: http://www.iqingua.com/12.html

For Guangdiantong advertising , please contact Qinggua Media official