There are actually two mainstream methods for Xianyu to attract mom fans. One is to attract buyers to WeChat: upload and publish products, wait for inquiries, and then convert them to WeChat. The second method is to direct sellers to your WeChat. As for which method is better, it actually depends on personal operation. In actual operation, the most efficient method is the latter method of attracting traffic and adding sellers' WeChat. After all, to attract buyers, you also need to solve the problem of product traffic exposure. The life cycle of a Xianyu product is really not long, unless your product can be sold in unlimited quantities (such as virtual products). Today, Feng Chao of Jimifeng wants to share with you a method to attract fans of baby moms on Xianyu, which is to attract sellers to add your experience post on WeChat. Friends who are interested can learn about it. 1. Traffic flow logic That’s right, it’s from Xianyu. The logic of attracting traffic is also very simple. As a second-hand idle items trading platform, Xianyu has a large number of real individual sellers selling second-hand goods information every day. We can send private messages to them one by one, for example, "I haven't bound a card to Xianyu, can I transfer it to you via WeChat?", and just leave a WeChat signal to attract traffic. Since the purpose of individual sellers is to sell goods, it is natural for them to add you on WeChat. After testing, the fan-adding rate can reach 20-40% (the more realistic the words are, the higher the fan-adding rate will be). Just 4 steps and you’ll be done. 2. 4 steps to attract traffic Seeing this, some people will definitely jump out to question: "They are all sellers. What's the use of adding them on WeChat? There is no way to convert them?" It's like this. After testing, there are about three types of sellers on Xianyu, and the proportions from large to small are: individual sellers; full-time merchants; purchasing agents. Therefore, the people who add you are not the scheming sellers who are "holding a sickle in one hand and leeks in the other" and are always ready to convert you. 90% of them are ordinary people without any tricks. 1. Install and register Xianyu 2. Search for target users 3. Send private messages to sellers 4. End with micro-traffic from mom fans . Moreover, Xianyu can search by “region”. For example, by searching for "second-hand toy car for baby" + "Shenzhen", the two labels overlap to easily find a large number of "local mother fans in Shenzhen", which is what micro-businesses love to do without explanation. Everyone knows our work style. On the one hand, we have to be responsible to everyone, and on the other hand, we must confirm that it is effective before we write it down, so we arranged for a colleague to run the data for a day. From 2pm to 8pm, the two accounts sent 609 private messages in succession. 400 private messages were read on the same day, and 69 people were passively added as friends. The actual fan-adding rate was 10%. After optimizing the account and wording, we estimate that 1000-1200 private messages can be sent in 8 hours. The fan increase rate is 15%, and each person can stably generate 150-180 fans per day. The video below is our actual test results. Since the traffic generation method is too simple, the article can basically end here, but if you follow the above operations, you will definitely explode on the spot, because there is room for optimization in every link regarding fan positioning, account selection, and script formulation. The following are extremely important precautions. Read them patiently to help you save time and effort. 3. Common problems in drainage 1. About script issues Let’s review today’s Xianyu traffic diversion: 1. Select products based on the type of traffic you want to capture. For example, if you need local mom fans, select “city + second-hand toys ” and determine the seller type; 2. Send a private message to the seller with the script; 3. Repeat this cycle... The operation is mechanical and can be completely replaced by a script. However, according to feedback from actual operations, they were lazy at the beginning and used the script for a period of time. As the number of fans increased, various problems followed, such as muteness, account closure and other restrictions. Later, we simply switched to manual operation, and in July this year, each person produced a stable 150+ female fans every day. 2. About account issues The account is the core and the only threshold. After actual testing, it was found that no matter whether it was purchased from Taobao, registered on a code receiving platform, or registered with a mobile phone number, if the seller was frequently sent the same private message with the same rhetoric, he would be banned after 20 messages; the most reliable way was to directly log in with his or her own or his parents' "Taobao account bound to the main Alipay account" and conduct real-person authentication, and then he could switch the rhetoric and send 100-200 private messages without any problem. In addition, Xianyu accounts belong to different systems from Taobao and Alipay accounts and are not related to each other. Even if the Xianyu account is banned or blocked, the Taobao and Alipay accounts will not be affected. 3. About the problem of speech Write 5-10 lines of dialogue, add them to the "Common Phrases" of the iFlytek input method, and send them in a cycle of 1-2-3-4-5-1-2-3-4-5; frequently sending private messages with the same content may lead to being banned by the system. In addition, you can chat and interact with the seller more often to ensure the security of your account. I'll give you two of them for your immediate use, and you can make the rest yourself. For example: 1) A friend likes it, but she doesn’t have a Xianyu account. Can I tell her about it on Weibo? If she likes it, I will buy it on Xianyu. 2) If I don’t have a card linked to my Alipay account, can I still pay you via WeChat? 4. Regarding the issue of fan positioning If you want to attract traffic to Xianyu and then sell products for conversion, it is recommended to directly find second-hand sellers of women's products such as "cosmetics, strollers, cribs, bags", etc. Most of these sellers are women who frequently shop online and have online shopping experience, which makes conversion easier. Secondly, to ensure the quality of fans, try to find sellers of high-priced products in the category. The fans are of high quality and no further explanation is needed. Finally, if there are multiple people operating, please pay attention to assigning each of your search categories, keywords, and cities. The second-hand sellers found with the same tags are the same, so there is no need to add friends twice. 5. About mobile phone issues 1) The price and model of the mobile phone can be whatever you want, no requirements; 2) One phone, one number, safety first. 6. Regarding the volume increase of other platforms Xianyu traffic diversion is simple to operate, but the difficulty in amplifying it is that it is difficult to find a bunch of high-quality accounts; similar platforms include 58.com Zhuanzhuan, JD Paipai, etc. We tested Zhuan Zhuan and sent 1,000 private messages, only passively adding 10 people, with a 1% follower rate. It's rubbish and a sheer waste of time. I haven't tested it, you can try it yourself. 4. Summary of Xianyu Traffic Drainage Today, several friends who make money added Feng Chao on WeChat to ask about what projects are good to do. In fact, they were all troubled by the fact that they had no "fans". There is a saying that goes, "You only regret not having enough money when you need it." The same applies to making money through part-time online work. Don't wait until you want to make money before thinking about developing fans. You have to know that now as long as you are doing a project, many of them require you to attract new people. Don't think the method in this article is stupid and has no technical content. One person can have 150 followers a day, and each follower can earn 1-2 yuan, which means a real income of 150-300 yuan. It's too difficult and you can't learn it. As for how Xianyu uses to attract mothers to WeChat, it is actually a very formal method, so you might as well give it a try. |
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