How to advertise with a budget of less than 100,000?

The 100,000 refers to the monthly budget, not the annual budget.

100,000 yuan a month is enough to run a small campaign, so I won’t repeat how to run a campaign with a budget of 100,000 yuan.

If the monthly promotion expenses are less than 100,000 yuan, but within 10,000 to 50,000 yuan, it is better to use the money to hire two more employees, update your own Weibo and WeChat seriously, buy some stylish small gifts from Guoku or The Beast Flower Shop, and hold a fan lottery.

The approach within 100,000 yuan is basically exchanging time and energy for money, so you have to start with small things. When doing things, the purpose must be very clear: what do I want? And I know very well that I can only get one thing every time I spend money.

If you want to increase your followers, it is recommended to draw traffic from multiple channels.

Microblogging tips:

• If a hot word or celebrity appears in your article, the number of readers will increase a lot. But don’t force the buzzwords in. Celebrity divorces have nothing to do with selling porcelain.
• Induce your fans to add you to the special attention column so that they will be notified every time you update your Weibo.
• High-frequency trial and error, it is best to have 1-2 small activities per week, and change the style. They don’t have to be Weibo activities, you can also spread in-store activities, such as today people with the surname Li can get 20% off, tomorrow twins can get 30% off, etc.; plus forwarding and recharging phone bills, the cost is low, if it doesn’t go viral, the loss is not big, if it goes viral, you will make a profit.

WeChat:

• The increase in WeChat followers depends on forwarding in Moments and group clicks. Let’s talk about forwarding first. You send a red envelope of about 5 yuan to each person who forwards in Moments. If you have 200 friends and each of them has about 200 friends, then theoretically one of your tweets can get nearly 40,000 exposures . And your cost is 1,000 yuan.
• Another common method is to post tweets in some groups and give out red envelopes. If such a group has more than 200 people and has been established within 3 months, basically you can give out a red envelope of about 20 to 30 yuan each time, and win 100-300 readings (be careful not to be too stingy, sending out red envelopes of a few cents per person will only make people dislike you). In this way, if you have 20 groups, the reading volume will at least exceed 1,000. What? You don’t even have a few hundred friends? Then I can't save you.

If you want to increase sales, with this budget, I suggest you don't use Weibo or WeChat as the path is too long . It's better to use sales terminals and do terminal interception, such as e-commerce platforms, or shopping malls and supermarkets.

There is a default formula for promotional effects: price reduction and clearance > discount > lucky draw , in decreasing order. Calculate your sales target and expenses, and if they are within the target, you can do it. Of course, the effect is relative and not completely accurate. Some products may sell well through lotteries.

The principle of sales promotion is: the lower the threshold, the better; the fewer steps, the better; and the greater the gap, the better. Never ask people to take photos, upload them and fill out forms. Every additional action will result in the loss of 30% of your followers.

If you have a budget of 50,000 to 100,000, you can try to run a campaign.

For example, the atrium of a shopping mall is booked for a day during holidays. There is no need for too complicated construction, and the QR code should be large and easy to scan. Models are looking for college students to work part-time, the price is 500 yuan each, the quality is super high, and foreign students are even better. In Shanghai, you can find handsome Ukrainian guys for 300 yuan a day.

The focus of a roadshow is not to experience the product. Even if you talk all day long, how many consumers will actually listen? It is better to encourage more people to follow the official WeChat account or Taobao store. If they follow it, there will be a lucky draw and various gift packages for new members. As long as there is stickiness, there is a chance of consumption.

• Another way is to give away your own products. After all, users who get your products for free will more or less say a few good words about them. However, if we convert the marketing expenses of our own products into cost price, it is still quite cost-effective. Of course, it’s a different story if you’re selling cars, houses, etc.
• Around 100,000 yuan can be used for promotion at Bilibili. The most powerful UP hosts at Bilibili, such as the Four Delinquent Kings and Elizabeth Mouse, only charge around 50,000 yuan for editing a ghost video, and the number of views is probably over 150,000. If you buy a few Weibo marketing accounts to help promote it and put it on Miaopai , it is not difficult to get millions of views. The chance of it becoming a small hit is very high, and if it becomes a hit, you will make money again.
• The cost of selecting an internet celebrity to be the homepage anchor of a live streaming platform is about RMB 40,000 to 60,000, and the number of onlookers at one time ranges from about 30,000 to 300,000. In addition to requiring the internet celebrity to promote the product verbally, it is better to have some gimmicks that can spread to the periphery, such as the anchor suddenly fainting, or the parents suddenly barging in, etc., make a short video, put it on Miaopai, and then find a Weibo marketing account to push it, and there will be millions of views. Remember, the product must be exposed.

Pay attention to one principle: spending 100,000 yuan to spread a message nationwide will have almost no effect. It is better to focus on a small circle or consumers in a certain area. The more targeted and vertical the better the effect.

For example, sponsoring equipment for a group of young people who play skateboards or paint graffiti, or sponsoring transportation fees for a group of cosplayers. The smaller the circle, the higher the penetration of the information.

Of course, you can also do charity marketing. For example, if there are recent news reports about an elderly person being abandoned, or a primary school for migrant workers being demolished, you can go and help. A few tens of thousands of yuan is a large sum of money for the lower-income group. Even buying breakfast can buy thousands of servings. You also have the opportunity to appear on social news channels. But I personally don’t recommend charity marketing. I always feel it’s not very good, so I don’t recommend it.

Don't hire an advertising company for less than 100,000 yuan. They won't be able to get anything done. You should know that advertising companies are very annoying. The client will not do a good job if they pay little and do a lot of work for them.

Try not to place ads on Weibo or WeChat , and don’t try to place ads on the splash screen of popular apps for a day. It will have no effect at all. It’s better to place ads on niche platforms, such as 5sing, same, Momo, etc., because they have a stable user base.

Definitely don’t shoot videos or make Html5 or something like that. The price of Html5 has dropped this year. You can make a sun-level one with 100,000 yuan, but you won’t have enough money for auxiliary promotion. So it is recommended not to do it. If you force yourself to do it, it will almost be too rough to look at.

Don’t look for original big accounts. 100,000 yuan can only be exchanged for a few Weibo and WeChat posts, and the cost-effectiveness is really not high.

These 100,000 budgets for advertising do not mention the content part. You might say: Can I hire a joke teller or someone who is good at writing and writes high-quality articles and win by content?

It really doesn't work. If you recruit people with good writing skills, you have to find people with good art skills to pair them with. Once the content is good, you have to find people with high production standards when making the film. Once the film is ready, you have to find more influential media or self-media to promote it. The gem may shine in the mud, but it will eventually shine brightly in the crown.

Therefore, creating content is the most expensive thing.

Within 100,000, just try to do it yourself and find ways to spread and attract traffic. Use time and energy to make up for the budget, and exchange the free resources on hand for other people's resources.

Promotion within 100,000 yuan cannot bring about any brand reputation or trust, but it can only allow more people to understand the product, come into contact with the product, and begin to experience the product up close.

It's like, if the brand is a person, you spend 100,000 yuan to let others know, within a certain range: who you are and what you can do. If you can achieve this highlight, it proves that your 100,000 yuan is spent wisely.

Summary: 100,000 is a bit like lottery-like advertising promotion . It is better than nothing in daily life. It depends on your luck . I have only listed some minefields that are bound to have no effect, and some methods that seem to have some effect. I hope it will be helpful to you.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @赵圆圆 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!