If you want to promote Tik Tok with zero basic knowledge, you must read these 8 points!

The editor’s TikTok has exploded! My Douyin account has a good marketing system . I posted only 3 videos and one of them became a hit. It now has 150,000 views (it is harder than climbing Mount Everest to get 100,000+ views on a public account , but Douyin did it with 3 videos), 1,564 likes, and 5,253 followers in 3 days. When everyone is complaining about "no traffic " and "expensive traffic", it is so easy to increase followers on Douyin!

I know that many of my friends want to make Tik Tok videos, and maybe you too, if you can create a big account with 300,000 or even 1 million followers and take advertisements, you will have no worries about food and clothing, but! You don't know how to start! OK, I have just passed the starting stage, and I have 8 sentences to share with you:

1. You must be very clear that the benefits of Douyin are huge

Douyin has 500 million users and 300 million monthly active users. 300 million people are browsing, but few are actually using it. Few people consciously open a Douyin account, and even fewer post every day after opening one and have a team to manage and interact with them. A large number of people are brushing, but very few people are doing it, so each account owner can get a lot of traffic. It is such a simple and straightforward bonus, and you can get it if you work hard. Creating a Douyin account with hundreds of thousands of followers and taking an advertisement does not cost much, just a few thousand yuan per advertisement. If you take a few advertisements a month, you can live a comfortable life.

Insert

I just got the latest data from a friend. Currently, if the number of fans is between 1 million and 5 million, you can earn 30,000 to 50,000 yuan for posting an advertisement. If the number of fans is over 5 million, you can earn 50,000 to 200,000 yuan. Selling advertisements is not the best model. It is better to sell the goods yourself, such as selling diet meals on a weight loss account, selling beef and red wine on a gourmet account, and selling clothes on a travel photography account. This has greater profits and is sustainable.

Although the dividends of TikTok are huge, the second half of this year is the last chance, and there will be fewer opportunities next year. Note, it’s not that it’s gone, it’s just that it’s much less.

2. What topics does Douyin cover?

Many people say that I can’t do it. Indeed, making sitcoms and travel photography are difficult and expensive, but you know what? There are many low-cost ways to play. For example, a certain speech account is all about delivering speeches. It relies on a line of words on the PPT, with one line of words representing one knowledge point. It displays 8 points each time, and just scrolling through 8 pages of PPT, that's it. This account has almost 1 million followers. You will definitely be able to do this. There are also celebrity speeches, where the recordings are obtained and subtitled. There are quite a few such accounts with 300,000 to 1 million followers. The more difficult ones are those like me where real people appear on camera. You can choose according to the situation.

In short, the threshold is low, and there are many fields to enter, including weight loss, beauty, entrepreneurship , and catering. Although you will miss the most aggressive bonus period if you start now, there is still a chance. Let me repeat, the second half of the year is the last chance.

This account that sends PPTs back and forth has 340,000 followers, which shows how big the bonus is.

3. After selecting a subject, how do you choose the topic for each video?

For example, if you also want to create a business information channel, what will your first video be about? In fact, the answer is very simple. Just look at what others have just done, make some changes, and then do it yourself. The content that others have just made popular means that it is in line with the hot topics and is popular with everyone. If you make slight changes and put your own version online, you also have a chance to make it popular. Don’t ever think about relying entirely on your own original creations. Your original works may not be liked by the market. After all, we are not Mimi Meng , who can write hit articles every time. Spend more time looking for hot products! Take what you want!

For example, if we want to create an account to provide information about entrepreneurship, we should not create original content ourselves, but first look at which topics are popular on other entrepreneurship accounts. For example, you find a certain account talking about “The secret of making money by selling a 9.9 yuan product with free shipping”, and this video goes viral with over 100,000 likes. OK, we can copy it and talk about “The secret of making money by selling a 19 yuan watch with free shipping”, and we may also go viral this way. Of course, no one can guarantee that doing this will definitely be a hit, but the market has already told you that they like this type of thing, so if you provide them with this type of thing, the chances of success will be higher. This is a very important shortcut.

4. Many people say that Douyin accounts do not make money! With the same 1 million followers, the official account makes more money, while the Douyin account makes less. If it cannot be monetized, what’s the point?

That’s right, it’s very troublesome to buy things on Douyin. When you click on a Taobao link, you have to click several times before you can jump to the product page. Many people don’t have the patience to buy. It’s different with official accounts. With WeChat payment , just press 2 buttons and it’s done. It’s extremely convenient. But you have to think that with Douyin being such a huge ecosystem, the platform will definitely find a way to solve this problem. By then, there may be a Douyin wallet, or other methods, and the payment will be done well. Then you can make more money. You have to believe in the power of the platform. If Tik Tok doesn’t solve the problem, but other apps have solved it and become even more popular, we will just migrate Tik Tok’s fans and operations team to the new apps. Even the new APP will actively invite you over.

So keep your eyes on the long term. Being famous brings benefits. This has been the case since ancient times. What we need to do now is to patiently build fans and increase readership.

5. For those who have enough money, don’t try to figure out Douyin by yourself, find a professional team to help you

For example, I cooperated with Mr. Hamer on Douyin. He had created 5 accounts before, with a total of more than 1 million followers. I took the initiative to find him for cooperation. In the early stage, I paid for the operating costs and he provided the technology and energy. In the later stage, we shared the money earned. This way we could get started quickly. It would take me at least 3 months to figure it out on my own, and I definitely wouldn't be able to do it as well as he did.

This is Mr. Hamer, a reliable young man

6. The current stage of Douyin is the extensive management stage

The leader needs to be knowledgeable, but the partners at the operational level do not need to be top students or professionals. People with no basic knowledge can do the job. My operations team has three partners: one is a kindergarten teacher, one is a course developer in education and training, and one is in corporate new media . None of them have any experience with TikTok or shooting or making shows, but they still created a hit. All that is needed is to write every script well, shoot every video well, guide every interaction with good topics, and execute seriously and tenaciously.

7. Learn to imitate at the pixel level

It is said that when a certain mobile phone giant was just established, it did not know how to make an e-commerce details page, so it imitated Apple pixel by pixel. What is pixel level? The product pictures, display angles, copywriting , fonts and structure are completely imitated and copied so closely that you can’t tell which is it and which is Apple’s. It’s the same with making Tik Tok. There are so many details involved and you have to imitate the experts. For example, if you are a weight loss account, you need to follow all the weight loss accounts with more than 500,000 followers and find one that suits you to imitate. Even the font size, font color, whether the text has a border, and where it is placed in the video are all completely imitated. Don't create your own. Take subtitles for example. Some people use black subtitles, and when they are put on dark clothes, they are completely invisible. Some people use white subtitles but without an outline, and they are also invisible on light clothes.

There are too many details, and others have already studied them clearly. You can just borrow their ideas and don't create your own.

There are three details to pay attention to in terms of the font size, stroke, and placement of this text.

8. Once you have a Douyin account, you should post quality videos carefully.

Don’t post whatever you want. Post a photo of your cat today and a photo of yourself eating in a restaurant tomorrow. If your video doesn’t get many likes or views, the system will demote you. So from the very beginning, you have to do it seriously, find topics carefully, write copy, and shoot, and each one should be of high quality, so that you can increase your followers quickly.

The above are my 8 suggestions for you to quickly start your TikTok project.

Source: Creativity is key