The most complete! 40+ common terms that new media operators must know!

With the rise of various major accounts, the new media industry has gradually become a popular employment direction for young people, so today, I will briefly introduce the common terms of new media to you, hoping that it will be helpful to you.

1. New Media

All forms of digital media, including traditional media and online media, mainly refer to mobile social media . (WeChat, Weibo, Live Broadcast )

2. WeChat Official Account

Application accounts on the WeChat public platform allow users to communicate and interact with specific groups on the WeChat platform, including subscription accounts , service accounts, and enterprise accounts.

3. Service Number

It can be pushed 4 times per month, displayed on the homepage of the chat list, and has a customizable menu. It has a high open rate and a high unfollow rate.

4. Subscription Account

It can be pushed once a day and will not be displayed directly in the chat industry, but in the "folder" of the subscription account, which will cause less disturbance to users.

5. Operations

The operation of the official account refers to a series of actions carried out for the product, which mainly includes online and offline activity operations, content operations and user operations .

6. Community

A group of people who share common characteristics or needs.

7. Open Rate

The ratio between the number of people who read pictures and texts through " Official Account Conversation" and the total number of Official Account users. For example, if an Official Account has 100,000 followers, and 20,000 of them open pictures and texts through Official Account Conversation, then the opening rate of the Official Account is 20%.

8. User pain points

Refers to users who have unsatisfied needs but have strong demands in this area.

9. Screen swipe

Articles that are forwarded and shared in large quantities within a certain period of time are called screen swiping, such as the recent screen swiping advertisement of 999 Cold Relief. There is always someone secretly loving you.

10. Hot sale

The number of article readings exceeded 10w+ in a short period of time.

11. Appreciation

It has the same meaning as reward, a voluntary user payment method. The reward amount set by the official account can be any number between 1 yuan and 256 yuan.

12. Monetization of Official Accounts

The ultimate goal of public account operation is monetization, which mainly includes two channels : embedded soft advertising and e-commerce .

13. Mutual promotion

Different accounts recommend each other through postings. The more common ways include recommendation at the end of the article, mutual recommendation by reading the original article, and mutual recommendation by public accounts.

14. Whitelist

Allow other public accounts to reprint or modify an article. Specific permissions include "can modify articles" and "can hide the reprint source".

15. Reprint

Post non-original content on your own public account and mark it as loading.

16. User Attributes

User attributes include user gender, city, language, model used, etc.

17. Review

After each event, review the entire event and summarize the user acceptance, fan growth, article reading, etc.

18. Activity conversion rate

The ratio between the number of activity target users and the number of activity participating users.

19. User stickiness

Users follow this official account for a long time and frequently leave messages to interact, which mainly reflects their loyalty to the official account.

20. PGC

Professional User Generated Content , also known as "professional user-produced content " or "expert-produced content", is a production model that combines UGC + PGC.

21. UGC

User-generated content. The topic collection activities initiated by WeChat operators in the absence of topics and materials are a kind of UGC, which is original content generated by users through the Internet .

22. Potential Users

The target population who have not yet become fan users and are waiting to be tapped.

23. Increase followers

The increase in fans of a public account will lead to a loss of fans, otherwise it will lead to a loss of fans.

24. Graphical analysis

That is, through the graphic and text analysis in the background of the official account, the main function is to judge the type of articles that fans like by the number of readings and reposts.

25. Long-term reprint

Add a long-term whitelist of reposts in the background of the official account, generally targeting official accounts that frequently request the whitelist.

26. Scheduled group messaging

Currently, you can set up scheduled group messages for two days. After setting it up successfully, you can modify or cancel the scheduled group message. After the modification is completed, you can set it again.

27. Main traffic of public account

The function of making money for public accounts can be activated after the public account reaches a certain number of fans, and advertising income can be collected on a monthly basis.

28. Content Positioning

What needs of which users should the content displayed on your official account meet?

30. Public account advertisers

A function that requires money to activate advertisers and attract traffic .

31. Statement of Originality

If the original content is more than 300 words, you can open the original statement. If others want to reprint it, they need to find the operator to open the whitelist, otherwise the published picture and text will become a sharing mode (click on the picture and text to directly link to your official account.)

32. Net increase in attention

The number of new followers per day minus the number of unfollowers is the net increase in followers per day, and the same is true for each month.

33. Keyword reply

You can share information related to the official account, or interact with fans.

34. Official Account Blacklist

Fans who post spam messages on the official account can be added to the blacklist. After a user is added to the blacklist, the official account will not be able to receive messages, comments, and compliments from the user.

35. A/B Testing

Take out each inconsistent opinion and idea and quickly verify it to get real user feedback. The one with the best feedback is the final choice.

36. Real-time popularity of topics

The earlier in the life cycle of a hot topic, the stronger it is.

37. Content Operation

Carry out a series of tasks based on content planning, innovation, editing, publishing, optimization and marketing .

38. Event Operation

Through online and offline activity stimulation, we can improve business performance, maintain user retention , and increase active users.

39. User Operation

With users at the center, we design rules and organize and implement activities based on user needs to achieve the expected goals.

40. Public Account Matrix

It refers to the public account operator setting up multiple accounts on the Weixin platform to increase the number of users and meet the needs of different groups of people.

41. WeChat authentication

The certification subject is a company, and a certification fee of 300 yuan is required. After certification, some public account permissions can be obtained to enhance the credibility of the public account.

42. User Acquisition

It is widely used in user operations. The first step in operating any product is to acquire users, such as obtaining promotional traffic on the web side, user downloads in App promotion, etc.

43. Key Opinion Leaders

Someone who has a say in the industry.

44. Pay for content

Similar to knowledge payment and knowledge economy, good content requires payment.

45. Bonus period

It means that the entire industry is in a rising period, new users maintain rapid growth, the industry has not yet been monopolized, and there are still opportunities.

This article was compiled and published by Qinggua Media. Please indicate the author information and source when reprinting!

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