Inventory of classic running video materials in information flow

Plot

1. Put the pain points first and raise the questions

2. Point out the consequences of the wrong approach

3. Ask how to do it

4. Introduce the product

For example

There are flash cards hanging on the wall. Teaching your child a dozen words every day, does this scenario sound familiar to you?

Stop, stop doing this immediately. If you do this, your children will passively receive education and not only will they not remember it, but it will also indirectly cause them to lose confidence in learning. You know, interest enlightenment can better guide children to learn, so do you know how to improve children's interest?

Audience: I don’t know.

3-7 years old is the golden period for learning languages. I sincerely recommend that parents try XXX (product)

Analysis of the reasons for running volume

This video was created by me through observing common problems in early childhood education. I personally think that the reasons why it has become a popular video are as follows:

① First, raise the common pain points of users to resonate with them and retain users. Then stop the user from using a certain method, point out the consequences of continuing to use the method, and let the user realize that his method is wrong. This will then stimulate users' desire to solve this problem and bring out the product's selling points.

② The video scene is located in a studio, which makes the speech appear formal; the actors’ formal attire also makes the product promotion more convincing.

③ The interactive form has a sense of reality.

Plot

1. Unboxing and product introduction

2. Recorded or oral introduction of product selling points

For example

Unboxing and displaying the product in the gift box (the background music should preferably be the popular music on Douyin)

Recorded introduction/oral introduction:

"The xx product special offer is here. 30 lessons for 69 yuan, 10 lessons each in Chinese, math and English, plus 111 foreign teacher extension lessons, 72 online ancient poems and 3 exquisite gift boxes worth 324 yuan. The course uses animated nursery rhymes and games to teach, 15 minutes short and efficient. Hurry up and click below the video to sign up."

Analysis of the reasons for running volume

I personally think there are several reasons why this type of video has become a running video:

① This is common running volume type material. Simply and directly tell the audience that the gift box contains a rich variety of products and is inexpensive. This is one of the first forms that educational customers will consider when they first start promoting products or changing course products.

② Maybe everyone will have doubts: the video content is so direct, and there is no contradiction or plot, will anyone watch it? First, the video starts with a gift box, using a rich display of products to attract users; and emphasizes the affordable price, making users think that the gift box is good value for money, thus enticing users to click to buy.

③ The camera should show as many close-ups of the gift box as possible to reflect the richness of the gift box content, emphasize the affordable price, and match it with popular music on Douyin to attract users to watch.

Plot

Three people lined up to ask questions

Create a sense of tension and urgency at the beginning of the video

Showing a scene of multiple people scrambling for something: I’ll go first! I'll go first! I'll go first!

Throw out the problem, and then one person answers the problem and brings out the selling points of the product.

For example

Three people lined up in a hurry

A: I'll go first.

B: I'll go first.

C rushed forward: I’ll go first! I have a business license, can I sell products on Douyin?

D: Yes

A: Can I sell products on Douyin if I have 0 followers?

D: Yes

B pushed A away: Can I sell products on Douyin if I don’t understand operations?

D: Must be able to

C: Please tell me where I can apply. My clothes are piled up in the warehouse and I can’t sell them.

D Translating the product selling points

Analysis of the reasons for running volume

① The video begins with a scene of many people queuing up to create a tense and anxious atmosphere, arousing users' curiosity and gossip, and then raises users' doubts and questions to arouse users' resonance.

② The person answering the question should be calm and gentle, and patiently explain the product selling points, in contrast to the person asking the question. And the answerer must dress formally, which can enhance the persuasiveness.

Plot

Cityscape empty shot with exciting music

For example

Case A:

If you really want to make your family rich, you need to broaden your sources of income. Some people may say I am willing to do so, but I have no direction. Let me tell you, now is the era of everyone bringing goods, why can't you seize the opportunity of short videos to bring goods and realize them? Now there is an opportunity in front of you, just click below the video...

Case B:

With a monthly salary of 5,000, how much money can you save in a year? Some people live frugally and can't save 10,000 yuan a year, while some people never put themselves in a difficult position and can save 50,000 yuan a year. Money is not earned by saving, but by earning. You cannot make money by relying on a fixed salary, but you must learn how to make money from money, through scientific financial management - money makes money, interest compounds interest, thus making a huge profit. However, financial management also has risks. Blindly following the trend to invest, not only will you not make money, but you will lose money. If you want safe and stable financial management, come to XXXXXX

Case C:

You must not miss the opportunity to make money in 2020. Real estate 20 years ago, e-commerce 10 years ago, and short videos 3 years ago. These money-making opportunities have come one after another. If you failed to seize them, you can only watch others make a fortune and become rich. So how much money can you make in 2020 by taking advantage of this financial management opportunity?

Financial management is essentially a process of making money from money. Why are more and more people choosing to increase their income and savings by making money from money? Given our limited wages and energy, financial management does not require too much physical strength and health. It is easier to earn money than wages and it is also easier to save money. Having financial management income is equivalent to having a long-term stable income, because you don't need to worry about losing your job and your income. Instead, you can increase the speed of savings accumulation by making money from money. I recommend everyone to sign up for XXXX

Analysis of the reasons for running volume

① Aerial shots of urban landscapes can create a high-end feeling. Explaining the current situation and pain points of users in such a context can more easily capture the crowd, resonate with them, and retain users.

② Soft-implant the advertisements. While asking questions, tell users the correct method to introduce product features.

③ Use low-pitched music when raising a problem, and switch to exciting music when talking about how to solve the problem. This creates a contrast and makes people feel hopeful.

Plot

For example

Let me show you my child’s winter vacation schedule. From 7 to 8 a.m., there is Chinese morning reading. From 9 to 11 o'clock, do math problems. 2pm to 4pm, reading comprehension. From 5 to 6 o'clock, write down essay excerpts. From 8 to 9 pm, recite and review. If we study like this, children will not be able to sit still, it will take a long time and the efficiency will be low. Since I signed up for XXXX, I have been taught by famous teachers who graduated from Tsinghua University and Peking University. I have been able to plan my time reasonably and master good study methods. Now I can finish a math paper, or 2-3 reading comprehension passages, or a short essay in 25 minutes. If a child concentrates on learning for 25 minutes, he or she will be much more efficient than if he or she studies for 2 hours. You can also click below the video to register your child.

Analysis of the reasons for running volume

① Students often use timetables, so parents are very sensitive to them. Parents are more likely to be attracted by starting with a timetable.

② Make a before-and-after comparison to show the performance before and after use, which can more intuitively and clearly reflect the benefits of the product.

③ Highlighting and ticking are very clear ways of expression, allowing everyone to understand each selling point.