[Practical Information] 85 self-media platforms have been sorted out, with a mind map attached!

If you think

Only Toutiao, WeChat official accounts, etc.

Media open platform is self-media

Words

Read this article

This narrow-minded idea should be passed

Because conceptually,

We-media is a vehicle for citizens to publish events that they have seen and heard with their own eyes and ears.

Moreover, (here comes the point)

If you want to obtain external traffic

Or matrix content distribution?

Only self-media in a narrow sense is definitely not enough

Then you must be familiar with the following platforms

Even run it yourself

To facilitate memory and search

I put 85 self-media platforms

Classified into 15 categories:

one,

Commonly used self-media platforms

6 common and frequently used platforms for self-media people

It is worth mentioning that

Due to the large traffic and stability of Toutiao

Usually the first choice for new self-media

The closed ecosystem of WeChat public accounts is more suitable for building a user pool

2. Other We-media Open Platforms

3. Baidu Weight Platform

The reason why Baidu weight platform is separated out separately

Because it is good for Baidu search ranking

Solve the two major problems of demand search and cognitive search .

The left hand drains, the right hand recites,

Neither is wrong.

(Note: Some platforms will overlap with other sections)

4. Community Platform

There are 5 comprehensive community platforms

Inconsistency of features across platforms

Like the literary youth on Douban

The Diaosi of Tieba

. . .

5. Question and Answer Platform

Knowledge marketing platform led by Zhihu

Around knowledge, experience, emotion, etc.

Communicate knowledge information.

in addition

Zhihu's Google and WeChat weights are both quite high.

6. Influence Column

If you want to build IP

You have to use these column platforms

Increase your influence

Because of the high recognition of the platform itself,

Therefore, the requirements for content quality will be higher.

7. Video Platform

Four major pan-entertainment video platforms.

Upload videos directly

Start your own column.

Of course, there are many more platforms like this.

Please add more if you have any needs.

8. Audio Platform

The audience of the audio platform is mainly students and car owners.

Among them, Himalaya FM has the largest traffic.

The content is more comprehensive.

Whether it is publishing original audio,

Or just wash the material and read the script to attract traffic,

These are all common methods.

9. Short video platform

There are three main ways to play short videos.

Knowledge and skills monetization,

Supply Chain Source

Interesting content

It supports the IP path of short videos.

2019 is known as the first year of Vlog.

Are you ready?

10. Live broadcast platform

The main collection includes pure live broadcast platforms

Toutiao, Douyin, Taobao and other platforms with live streaming functions

Not placed inside.

11. E-commerce platforms

Weitao (Ali’s creative platform) and Xiaohongshu target buyers

Paidai and Yibang Power are aimed at e-commerce practitioners.

The Alibaba column is for supply chain manufacturers.

12. Maternal and Child Care Platform

The following five platforms all include UGC community sections.

Usually use

「Content output - build personality - attract traffic and gather fans」

The logic of attracting fans

13. Entrepreneurship Platform

A platform for entrepreneurs and potential entrepreneurs.

You can express your own views and opinions in the form of submissions.

14. Online Education Platform

Vocational training and higher education

These are the two areas with the greatest demand for online education platforms

Among them, Tencent Classroom and NetEase Cloud Classroom are the best.

In addition, Tencent Classroom allows individuals to teach.

(Endorsement)

15. Knowledge payment platform

4 knowledge payment platforms that individuals can also apply to open

But as the content becomes more watered down and homogenized

and rising user education costs

The review and requirements for content are also becoming more and more stringent.

15 categories, 85 self-media platforms

Already categorized, just use it for comparison

But, it's easy to say

But once you start operating it, you start to get confused.

so,

I would like to attach my selection criteria

It is also a methodology

How to match content with platform requirements

The degree of match between brand and product and platform users

The traffic volume of the platform

Stuck

Let’s take these three questions out

think

think

Rethinking

source: Yu Mumu ( mumu666y )