"TikTok Enterprise Blue V White Paper" was released, and the number of daily active users has reached 150 million!

For a new user who has no idea about the product, whether he can quickly perceive the core value of the product is the key to retaining him. Therefore, if there is a growth hacker or growth team that focuses on making some improvements and experiments on user activation, it will often have good results.

The Douyin APP was officially launched in September 2016, and currently the number of daily active users of Douyin has reached 150 million. With the rapid growth in the number of Douyin users, Douyin is becoming a new blue ocean of traffic .

Since 2017, the term "two Weibo and one Douyin" has begun to be widely cited in the field of corporate marketing , and Douyin is becoming the new standard for corporate social marketing . However, unlike WeChat and Weibo, which already have mature operating methods, Douyin, as an emerging short video platform, is not only different from the two Weibo accounts that mainly distribute pictures and texts in terms of content genre, but also different from the traditional two Weibo accounts in its model of personalized recommendations based on algorithms. The "editors" of many companies are still exploring how to run the official corporate Douyin.

At the same time, starting from June 1st, Douyin has fully opened up to enterprises and officially launched the Douyin Enterprise Blue V Certification Platform. It is in this context that Toutiao Index , the data sharing and analysis team of ByteDance products, combined with TikTok's massive data and released the "TikTok Enterprise Blue V White Paper" after a systematic analysis.

This white paper disclosed the official operating data of Douyin Enterprise Blue V for the first time, and gave a panoramic description of the operating status of Douyin Enterprise Blue V. At the same time, through the systematic analysis of massive data and excellent cases, the operational methodology of Douyin Enterprise Blue V was constructed.

The construction of Blue V operation infrastructure is becoming increasingly perfect. The proportion of corporate Blue V content is low, and it is still a blue ocean of traffic.

With the rapid development of Douyin's user base and product forms, the ecological construction of Douyin Blue V is also accelerating. Starting from June 1, Douyin will fully open up to enterprises, and Douyin enterprise users will enjoy 4 major and 17 minor Blue V rights.

Corresponding to this is the high enthusiasm of enterprises to join. From late April to early June, in just one and a half months, the number of Douyin Blue V accounts increased by 436%. As of June 6, Blue V accounts have generated more than 75,000 short video contents, which have accumulated more than 6.5 billion views and 40 million fans on Douyin. However, the proportion of content uploaded by corporate Blue Vs on the entire platform is not high. Compared with the two Weibo accounts, whose traffic structure has become relatively stable, Douyin still has huge room for Blue Vs.

Well-known brands and small and medium-sized enterprises jointly build Douyin Blue V ecosystem

According to the data, among Douyin's corporate Blue Vs, the top three industries with the largest number of accounts are: IT/ Internet / mobile applications , cultural entertainment, and life services. Emerging industries represented by the Internet/mobile applications were the first to embrace Douyin's Blue V operations, and the number of accounts accounted for more than 10% of the total Blue Vs. Adidasneo, Lenovo, Xiaomi, Uniqlo and Mafeng Travel are currently the top five well-known brands in terms of the number of Blue V fans.

Douyin is not just exclusive to well-known brands. Judging from the current operating data, small and medium-sized and local companies such as Monochrome Dance, Zhengshan Beef Brother, Picture Book Decoration Home, and Milan Bridal Wedding Photography have also achieved impressive operating results on Douyin.

Douyin Blue V Operation Methodology 3H Content Planning Method + 3S Principle

Through the systematic analysis of massive data and excellent cases, the white paper summarizes the Douyin Blue V operation methodology from five aspects: content type, content presentation, content subject, content skills, and content explosion. It basically covers all work links of Blue V account content operation and puts forward the 3H content planning method and 3S criteria.

3H Content Planning Method

3S principles

When planning content, Douyin Blue V can start from three aspects: hot content (Hotspot), tag content (Hashtag), and advertising content (Headline) , and use a strategic release rhythm to ensure the efficient operation of the Blue V brand homepage. During the content production process, the content should be adapted to the product characteristics of the platform, and the short video content should be as prominent as possible (Stress), with low cost of understanding (Simple) and easy for users to participate (Simulate).

The full-scale explosion of short video applications represented by Tik Tok has redefined the starting line for companies' social marketing in the short video field. Grabbing the Douyin Blue V means grabbing the ticket for corporate social marketing in the era of short videos. If Douyin, as the leading short video platform, has already exploded, then the rapidly developing Douyin Blue V ecosystem is already on the eve of an explosion.

The "Douyin Enterprise Blue V White Paper" will help enterprise blue Vs who are facing the Douyin traffic blue ocean no longer "sigh in despair"

Follow the official account : Operation Uncle (yunyingdashu) and reply with the letter "dy" to download the full version of "Douyin Enterprise Blue V White Paper"

Author: Toutiao Marketing Observation , authorized to be published by Qinggua Media .

Source: Toutiao Marketing Observation