According to statistics: 90% of popular articles are written in this way

If one article doesn’t go viral, all articles will not go viral. TMD, I keep writing and writing, but I don’t know what to write?

In fact, most writers are not original. They just scan the focus, extract keywords , add their own colors, and form articles.

Compilation of articles, triple realm.

1. Plagiarism

Mountains are mountains and water is water. It accounts for a large proportion and is commonly seen in the secondary dissemination of explosive articles.

2. Pseudo-originality

Seeing mountains as not being mountains and seeing water as not being water accounts for the largest proportion. Pseudo-originality, the concept originated in the field of SEO and is just a continuation of the use of self-media .

3. Originality

Mountains are still mountains, and water is still water. The original work took a long time, maybe just about an hour. This thing requires inspiration and corresponding reserves. As the saying goes, if you are ugly, you should read more. We still need to accumulate more.

Quoting from classics, expressing feelings.

Journey to the West, Dream of the Red Chamber, Romance of the Three Kingdoms, Outlaws of the Marsh.

There are many interpretations on Toutiao , Baijiahao , Yidianhao, Dayuhao, etc. For example, Toutiao's "Interpretation of Journey to the West" analyzes Journey to the West from different perspectives and according to today's popular tastes.

Here are a few titles :

Among all the female demons in the 1986 version of Journey to the West, she was once the most beautiful, but now...

Journey to the West: These photos may be the first time you see them, they are timeless classics!

There is a common sense in Journey to the West that we have been wrong for 30 years. The one who is carrying the burden is not Monk Sha at all!

Review of Journey to the West: Different versions of Zhu Bajie , the fourth one is really a pig!

The lure is achieved through taste, unofficial history, unknown and alternative, and those who are interested can search for the anatomy numbers of the other three masterpieces.

There are also many TV programs with similar analyses, such as Time Travel Classics, Military Intelligence Decoded, Classic Legends, Archives, etc.

Here, I instantly thought of the 12-word mantra of the copywriters in the bidding single-page era: I have what others don’t, I am better than others, and I create something out of nothing.

The sources of materials are not just classics.

Just like famous works, we can also write articles through four stages: collection, organization, compilation and publication. Read the article materials thoroughly and then compile them into your own content.

1. Baidu search rankings: http://top.baidu.com/

Most of this stuff is hot news, and the traffic for Baijiahao is still considerable. Of course, the materials for writing articles for Baijiahao should never come from other Baijiahao accounts.

If you are writing, choose one with the "new" tag, preferably one with a higher index.

Plagiarism of seeing mountains as mountains and seeing water as water is absolutely not feasible and is too rampant.

2. Read public opinion with Dayu numbers: http://mp.dayu.com/rank/index.html

3. Weibo Hot Search List: http://s.weibo.com/top/summary

4. Online Chinese media: http://news.sina.com.cn/media.html

Now that you have the material, don’t say there is nothing to write. In the early stages, you can focus on secondary editing.

Generally, you just look at the article material, extract a few keywords, and then expand based on the keywords to form an article.

Click on desire and resonate with commonality.

It starts with appearance, falls in love with talent, and is loyal to character.

1. "Little Jack Ma " became popular on the Internet. He had not been to school due to poverty. Jack Ma promised to cover all the school expenses.

Attributes: celebrity effect, positive energy, entertainment, three-stage structure, sense of contrast.

2. The once handsome star has now gained weight and turned into an uncle, and the last one is too hard to look at.

Attributes: entertainment, contrast, two-part, exaggeration, curiosity, suspense.

You have to know the limit when it comes to exaggeration. Don’t use words like “terrible,” “scary,” “so scary that it makes me cry,” etc. These are typical clickbait headlines .

3. Direct hit: Which of the 15 new technologies of the future do you think is the most practical?

Attributes: guiding words (direct hit, decryption, explosive, shocking, exclusive, etc.), curiosity, questioning, three-paragraph structure.

Interrogative, closed and open.

4. How terrifying is O'Neal's strength? Can Green really defend him? 7 pictures show it clearly.

Attributes: celebrity effect, exaggeration, questioning, entertaining, digital, three-part.

5. My wife insisted on buying this car, and now I regret it very much.

Attributes: down-to-earth, ironic, interesting, and contrasting.

6. The boy started a business at the age of 4 and made his first pot of gold of 100,000 yuan, all thanks to a piece of paper he saw.

Attributes: digital, curious, topical, controversial, three-part format.

7. Brother Xiaopang tells you: You can still chase the goddess even if you are ugly.

Attributes: topical, third person, controversial, two-paragraph.

8. Inventory: 6 celebrities who used to be soldiers. Liu Tao looks so beautiful in military uniform.

Attributes: guide words, entertainment, digitalization, celebrity effect, curiosity, three-part structure.

9. A direct attack on an Indian family with "three spiritual connections" that is almost about to eat up all the family property.

Attributes: introductory words, digitization, exaggeration, three-part structure.

10. Photos of old Beijing in 1999. It seems like a world of difference compared to 18 years ago.

Attributes: digital, contrasting, down-to-earth, two-part, and exaggerated.

In general: entertainment, contrast, exaggeration, numbers, controversy, curiosity, guidance, questions, paragraphs, and down-to-earth.

Those high-quality articles and those common titles can help you develop a habit of collecting and studying the titles of highly read articles.

Recommended Editor:

edit.newrank.cn

www.135editor.com

Whether an article becomes popular or not is secondary. The key is to persist in writing it.

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