Review of 6 ways to play "crowdfunding fission": two keys to ensure you achieve explosive growth

Fission, a topic that has been talked about so much that it is annoying, still has such great magic that I really admire it.

Why say it? I'm not saying how profound it is, but I'm just curious because I've discovered many new fission gameplays .

Once people are curious, they will be willing to study. When the author studied these new ways of playing, he found that they actually follow the same logic and belong to the same type of fission, namely crowdfunding fission .

In this case, let’s take a look at what these gameplays are.

1. Multiple people help

This is the most basic way to play crowdfunding fission. Simply put, users scan the shared QR code and follow the official account , or enter the mini program , and the sharer will receive a reminder. When the required number of friends complete the action of scanning the code to follow the official account or enter the mini program, the sharer will obtain the corresponding target object.

In this process, the action of friends scanning the code to follow the official account or enter the mini program is called assistance, because the posters shared are often in the form of a request for help.

It can be said that this most basic way of playing simply reflects that crowdfunding fission takes advantage of the psychology of mutual recognition among people. In addition, most activities using this form are welfare or scarce things, and those being shared participate because of greed or rigid needs, thus forming secondary, tertiary and even more levels of fission.

The model of multi-person assistance has been widely used. Both marketing tool service providers and companies’ self-developed products have regarded it as one of the most basic methods of acquiring customers.

Here I can briefly introduce my observations on related tools.

In terms of stability and actual effect, Small Fission, Media Think, Zui Zan, B Store, and Star Glory Mission Treasure are relatively stable and easy to use. They can set first- and second-order fission, and can distinguish between new and old fans.

If you are using a third-party knowledge payment platform, Qianliao and Xiaoetong are undoubtedly the better choices at present. The former's Fantong is a multi-person assistance mode and is free, but it is difficult to distinguish between new and old fans. The latter requires separate purchase of functions and cannot be applied to official accounts but to individual courses.

The multiplayer assistance mode is simple to play and has low operating costs. It is a suitable choice for people who don’t have big ideas but want to do fission. However, whether it can be done well depends on deeper things, which will be discussed at the end of this article.

An educational institution supports activities with complicated procedures

2. One Yuan Unlock

The one-yuan unlocking is an upgraded gameplay based on the help of multiple people. It was launched by a leader in the education and training industry. It is very powerful and has attracted great attention from the fission circle and the education and training circle.

The basic principle of this gameplay is the same as that of multi-person assistance. The difference is that a payment link is added before fission . What is obtained by payment is a part of the entire subject matter, and the remaining part is obtained at a low cost through assistance.

The one-yuan unlocking condition is not simply to follow the official account, but the sharer pays to purchase the unfissioned part of the target object.

Don’t underestimate this difference. This setting has an advantage, which is that it can make it easier for users who have been fissioned to stay and better encourage them to continue fissioning.

Because everyone wants to get something for nothing, they have already obtained a part at a low cost, and the rest can be obtained by just pulling two people. As long as the overall value of the target object is large enough, they will take fission actions.

This gameplay can be said to be worth a try, but it has a certain technical threshold. Currently, no third party can provide this fission tool. Most of the systems that have adopted this model are self-developed and have certain barriers.

3. Invite people to bargain

Most people are familiar with the bargaining method. Among the customer acquisition methods used by companies like "Pinduoduo", bargaining is second only to group buying and is a very effective way to attract new customers .

However, bargaining does not only exist in the e-commerce field, but also in the fields of knowledge payment and education and training.

Let’s first sort out the basic logic of bargaining: when users see bargain-hunting products, they can bargain themselves, then initiate bargaining and invite friends to help bargain, until they reach the target price to get the product.

In the process of bargaining, the person who helps bargain can forward the message to other people for help, or can initiate bargaining on his own. It can be seen that the fission mechanism of bargaining is richer than the assistance mode.

The fundamental motivation for price-cutting fission is actually the mentality of getting a bargain caused by low prices , while dissemination is consistent with the basic principle of crowdfunding, which is also a sense of identity.

As for whether there are third-party tools for bargaining, Qianliao has already developed a bargaining function, but few people use it. Perhaps most people think that bargaining is too marketing-oriented and undermines the seriousness of knowledge acquisition and education.

However, bargaining is not completely unavailable to attract customers for educational products. As long as the product is of low value, has strong welfare benefits, and is relevant to hot topics such as festivals, bargaining can be used. If used well, the effect may be far beyond imagination.

A certain institution's one-yuan bargaining Sudoku class

4. Collect codes for lucky draw

The lottery gameplay has actually existed for a long time, and with the rise of fission, lottery fission has gradually become one of the mainstream gameplay.

Recently I saw an example of a lottery being turned into a crowdfunding fission form. The gameplay is different from most lotteries. It is a more advanced gameplay and is worth analyzing.

The approximate path is:

The user scans the code to follow the official account ➡ the words and link pop up ➡ click the link to enter h5 ➡ get a lottery code and be prompted to get more lottery codes ➡ get a poster ➡ share ➡ after friends scan the code, they get a lottery code ➡ enter the fission cycle.

The picture above is the poster and part of the process of the event. It can be seen that this is a lottery event using the Children's Day as a gimmick. According to the introduction, every lottery code can be used for the lottery to take the highest prize, and the maximum number of codes is six, which means that excluding yourself, you need to pull five people to reach the maximum number.

In this process, in order to win a higher prize, users can only attract more attention by sharing, and friends will help them because of their trust and also get a lottery code.

In order to ensure that this form of lottery can expand its scope, some effort needs to be put into the prizes. First, there must be many of them. Second, they must be expensive. Most importantly, they must be rare and meet the needs. When these requirements are met, most users who participate in the lottery will be motivated to spread the word and attract new users .

During the “Koi” craze some time ago, many people used lottery activities to attract new customers , but I didn’t see this fission model being adopted. If someone had used it at the time, perhaps there would have been a different effect.

5. Collect Cards to Get Gifts

The earliest form of card collection fission was Alipay ’s collection of five blessings. Later, with the advent of mini-programs, this method of card collection gradually became popular.

For card collection fission, the logic is basically the same as lottery fission, but there are also differences. The difference is that every lottery code can be redeemed for a prize, but all cards (or puzzles) need to be collected in order to participate in the lottery or get the target.

Generally, the way to collect cards is to attract one new member to get a card. Once the required number is reached, you can win a prize. To make it richer, you can get cards when participating or purchasing other products.

In fact, card collection and lottery are mostly available during festivals, anniversaries and other hot spots, and they don’t appear most of the time. So if you are worried about what gameplay to use during festivals, lottery and card collection are the two best options.

6. Friend Detection

Detecting the fission form of friends is a relatively new way of playing. It also relies on the trust and recognition among friends to spread, which is in line with the logic of crowdfunding fission.

Panda Academy adopts this gameplay, and its basic path is: user sends an invitation link ➡ friend clicks ➡ both parties become classmates after testing ➡ both get a certain amount of discount ➡ invite a certain number of friends to pass the test and become classmates and you can sign up for free ➡ continue to invite until the task is completed ➡ fission cycle.

There are two highlights in this model. One is to confirm the success of attracting new customers through testing, and the other is that both parties obtain equal benefits.

Friend detection gives users a sense of novelty, which can stimulate curiosity and make them willing to try to spread the message, reducing the cost of forwarding. The benefits to both parties actually reduce the difficulty for one party to obtain free qualifications.

Take this example, you can get a 99 yuan discount by checking three friends, 33 yuan for each friend. The first user needs to invite three new friends, while the second user only needs to invite two new friends.

From this perspective, although this is the underlying logic of crowdfunding fission, the form is more like old users bringing in new users, which means that seed users and fission users must have high stickiness.

Therefore, the friend detection method is very suitable for educational products to carry out old-to-new activities, especially high-value revenue-generating products or conversion products. I believe this will give some inspiration to many education and training practitioners.

7. Two Keys to Fission

The above are 6 ways to play crowdfunding fission. Through analysis, we can find that each way has its own characteristics and its own applicable scenarios. When making a choice, we can carefully consider which situation it is applicable to and what product it is grafted into.

In fact, crowdfunding fission is a long-term and effective way to acquire customers. When we use it, there are two points that we need to pay attention to, which I call the two key points.

The first key is to understand the underlying logic of crowdfunding fission . Only by understanding its underlying logic can you quickly understand the essence of new gameplay when you encounter it, and can quickly copy it so as not to fall behind.

The second key is to develop new ways of playing based on in-depth research and match them with appropriate products and timing . For example, raffles are suitable for high-value products and festivals, and friend detection is suitable for the main product to attract new customers and retain new members.

If you can grasp these two keys, achieving explosive growth will no longer be a dream.

So, have you discovered a new way to play?

Source: Dugushang