What do bidding promoters need to do every day? How to do bidding promotion?

For many friends who have just entered the bidding industry, what should they do every day? What to do? This is a headache for many newcomers. A few days ago, a newbie friend asked me about SEM. So what do bidding promoters need to do every day? How to do bidding promotion? Feng Chao will share it with you below.

What do bidding promoters need to do every day? How to do bidding promotion?

1. Count the account performance of the previous day

1. Click-through rate

2. Average Click Price

3. Consulting costs

2. Statistical report of the previous day's plan

1. Display volume

2. Clicks

3. Click-through rate

4. Number of consultations

5. Consulting costs

Skill

1. First, make a comparative analysis of the daily report (impression, click, consumption)

2. Have a reference analysis for new temporary promotion activities

3. Each plan is closely related to each account; changes in each plan lead to an increase in the display, clicks, consumption, and consultation of the entire account; reductions can be inferred to the promotion effect of the entire account; thus providing considerable data on the promotion effect of the account;

3. Count the number of keyword reports displayed the day before

1. How many clicks there are, how many consultations there are with this word, and the average daily conversation cost;

2. High display and high click without consultation; (lower price, lower ranking, change matching*/suspend or delete)

3. High impressions but low clicks and no consultation (no ranking, poor creativity, word selection issues)

4. Real-time monitoring of account spending (top 50 key keywords)

1. Ranking status (display, quality ranking stability)

2. According to different industries. The number of consumer focus keywords can be more or less;

3. Always pay attention to the display, clicks, and conversions of key words, as well as the quality, ranking, and stability of keywords;

5. Brand protection testing

1. Competitors use our brand name 2. Complaints

6. Determine invalid search terms based on statistical tools

7. Discover new business value words

1. Baidu drop-down box, Baidu index

2. Perform quality analysis once every half month or once a month

8. Pay attention to the account's consumption in different time periods

1. Consumption is too high or too low

2. I hope there are no problems with the keyword check and matching

9. Pay attention to the business communication data in different time periods

1. Prevent malicious clicks

2. Focus on traffic clicks with purpose

10. Analyze account plan keywords (daily, weekly (monthly) reports)

1. What is the best promotion result that can be shown in a few seconds?

2. Analyze all weekly and monthly reports carefully