New media advanced operation growth practical training

Introduction to practical training resources for advanced new media operations growth:

For every point mentioned in the course, from the positioning of the public account, content selection, fan growth, marketing conversion to user management, etc., a large number of particularly practical and implementable tools or methods have been summarized. And with the unique "devil training camp" mode of the three classes, each method is backed by high-intensity practical training + 1V1 comments and guidance from the teaching assistant, ensuring that everyone can put it into practice and gain real ability improvement, rather than just listening to a bunch of cases and getting nothing in return.

Course Catalog

00. Must read before class

Here is a silly teacher waiting for you to turn over the card.docx

01. Introduction-Re-understanding new media positions

01. What do new media people do?.pdf

01. What do new media people do? ~1.mp4

02. Three levels of new media professionals (ability advancement).pdf

02. Three levels of new media professionals (ability advancement) ~1.mp4

03. Learning objectives for new media professionals at different levels.pdf

03. Learning goals of new media professionals at different levels~1.mp4

04. What is the value of new media people in enterprises?.pdf

04. What is the value of new media people in enterprises? ~1.mp4

02. Week 1 - Overall planning and content review of the official account
00.Introduction.pdf

01. Positioning-The Importance of Positioning.pdf

01. Positioning-The importance of positioning~1.mp4

02. Positioning-How to determine the type of public account.pdf

02. Positioning-How to determine the type of public account~1.mp4

03. Positioning-How to find the market breakthrough point.pdf

03. Positioning-How to find the market breakthrough point~1.mp4

04. Positioning-How to determine the direction of operation.pdf

04. Positioning-How to determine the direction of operation~1.mp4

05. Positioning-How to continuously optimize positioning.pdf

05. Positioning-How to continuously optimize positioning~1.mp4

06. Positioning-How to adjust positioning during bottleneck period.pdf

06. Positioning-How to adjust positioning during bottleneck period~1.mp4

07.How to optimize content through data.pdf

07. How to optimize content through data ~1.mp4

08.【Operation Demonstration】Practical Cluster Analysis.pdf

08.【Operation Demonstration】Practical Cluster Analysis~1.mp4

09.【Optional】How to find your own user portrait.pdf

09. [Optional] How to find your own user portrait ~1.mp4

10.【Optional】Basic attribute settings of public accounts.pdf

10. [Optional] Basic attribute settings of public accounts ~1.mp4

【Homework】Do a physical examination on your own public account.pdf

03. Week 2 - Content Production: How to produce high-quality content

00.Introduction.pdf

01.3 Key points for selecting hot topics.pdf

01. Three key points for selecting a hit topic~1.mp4

02.General topics.pdf

02. Regular topics~1.mp4

03.Hot Topics.pdf

03.Hot Topics~1.mp4

04.Series of Topics.pdf

04.Series selection~1.mp4

05.Information Search-Building Material Library.pdf

05. Information search-Building a material library~1.mp4

06.Information Search-Information Source Channels.pdf

06. Information search-information source channel~1.mp4

06. Extended reading - Viral cycle model (extended reading).xlsx

07.Information Search-Information Search Methods.pdf

07. Information Search-Information Search Methods~1.mp4

08.Information Search—Quickly Find Key People.pdf

08. Information search - quickly find key people ~1.mp4

09.How to write a good title.pdf

09. How to write a good title ~ 1.mp4

【Homework 1】Analyze the article "Quick Internet Review".pdf

【Homework 1】Homework spreadsheet.xlsx

[Homework 2] 3 titles every day_Strong self-media person.xlsx

04. Week 3 - Platform Operation: Building a Private Domain Traffic Pool

00.Introduction.pdf

01.What is a matrix and its function.pdf

01. What is a matrix and its function~1.mp4

02. Do you want to make a matrix? ①.pdf

02. Do you want to make a matrix? ①~1.mp4

03. Do you want to make a matrix②.pdf

03. Do you want to make a matrix? ②~1.mp4

04.How to choose a platform and build a matrix.pdf

04. How to choose a platform and build a matrix ~1.mp4

05.Matrix Operations—Logic of Platform Products.pdf

05.Matrix Operation-Logic of Platform Products~1.mp4

06.Matrix Operations—How to operate a single platform.pdf

06. Matrix operation - how to operate a single platform ~ 1.mp4

07.Matrix Operations—Strategies for Multi-Platform Operations.pdf

07.Matrix Operation-Strategy of Multi-Platform Operation~1.mp4

08. Should I make a mini program?pdf

08. Do you want to make a small program~1.mp4

09.The core logic of mini program operation.pdf

09. The core logic of mini program operation ~1.mp4

10. Choose the right mini program gameplay①.pdf

10. Choose the appropriate mini program gameplay①~1.mp4

11. Choose the right mini program gameplay②.pdf

11. Choose the appropriate mini program gameplay②~1.mp4

12. Mini Program Operation.pdf

12. Mini Program Operation ~1.mp4

13. Retention and traffic diversion of mini programs.pdf

13. Retention and diversion of mini programs ~1.mp4

14. Initial positioning and matrix construction of Weibo operations.pdf

14. Initial positioning and matrix construction of Weibo operation ~1.mp4

15. 7 rules for creating a hit microblog.pdf

15. 7 rules for creating a hit Weibo ~1.mp4

「Optional」Interpretation of the Matrix in WeChat of Ten Points of Reading.pdf

【Homework 1】Build a new media matrix for the new world.pdf

【Homework 2】Collect 200 titles and build your own title library.pdf

05. Week 4 - User Growth: Creating a Flywheel Effect for Growth (Part 1)

00.Introduction.pdf

01. The life cycle of new media development.pdf

01. The life cycle of new media development ~1.mp4

02. Operation during the start-up period.pdf

02. Operation during the startup period ~1.mp4

03.KPI deconstruction①.pdf

03. KPI deconstruction①~1.mp4

04.KPI deconstruction②.pdf

04. KPI deconstruction②~1.mp4

05. Sticky Growth.pdf

05. Sticky Growth~1.mp4

06.The core logic of fission.pdf

06. The core logic of fission ~1.mp4

07.Community fission.pdf

07. Community fission ~1.mp4

08.Task treasure.pdf

08. Mission Treasure~1.mp4

【Homework 1】Analyze the revenue indicators for fitness accounts.pdf

【Homework 2】Collect 200 titles and build your own title library.pdf

【Homework 3】Collect and analyze 10 fission activities.pdf

06. Week 5 - User Growth: Creating a Flywheel Effect for Growth (Part 2)

00.Introduction.pdf

01. Four other fission modes.pdf

01. Other 4 fission modes ~1.mp4

02.Comparative analysis of 6 fission modes.pdf

02.Comparative analysis of 6 fission modes~1.mp4

03.How to design a growth campaign.pdf

03. How to design a growth campaign ~1.mp4

04.Several experiences on growth.pdf

04. Several experiences about growth ~1.mp4

05. Cooperation.pdf

05. Cooperation~1.mp4

06. Launch①.pdf

06. Release①~1.mp4

07. Release②.pdf

07. Release ②~1.mp4

08.6 other paid growth methods.pdf

08. 6 other paid growth methods ~1.mp4

09.5 Ways to Improve Retention Rate.pdf

09. 5 ways to improve retention rate ~1.mp4

【Homework 1】Make a growth plan for a workplace account.pdf

【Homework 2】Collect 200 titles and build your own title library.pdf

【Homework 3】Collect and analyze 10 fission activities.pdf

07. Week 6 - User Management: Improving User ARPU

00.Introduction.pdf

01.What is User Management.pdf

01.What is user management~1.mp4

02.User conversion path setting.pdf

02.User conversion path setting~1.mp4

03.User Lifecycle Management.pdf

03.User Lifecycle Management~1.mp4

04.User Physical Examination.pdf

04.User physical examination~1.mp4

05.User Story Map①.pdf

05. User Story Map①~1.mp4

06.User Story Map②.pdf

06. User Story Map②~1.mp4

07. Story Map—Welcome.pdf

07. Story Map-Welcome~1.mp4

08.Story Map - Menu Bar.pdf

08. Story Map - Menu Bar ~ 1.mp4

09.Personalized Recommendation.pdf

09.Personalized recommendation~1.mp4

10.User Growth System.pdf

10. User Growth System~1.mp4

11. Community Operation①.pdf

11. Community Operation①~1.mp4

12. Community Operation②.pdf

12. Community Operation②~1.mp4

13.Personal Number①.pdf

13. Personal account①~1.mp4

14.Personal Number②.pdf

14. Personal account ②~1.mp4

15. [Case Study] How to Manage Users.pdf

15. [Case Study] How to Manage Users~1.mp4

【Homework 1】Draw the key user path of Qin Xiaoming’s official account.pdf

【Homework 2】Collect 200 titles and build your own title library.pdf

【Homework 3】Collect and analyze 10 fission activities.pdf

08. Elective Course - New Media Working Methodology

00.Introduction.pdf

01. Establish your own knowledge management system.pdf

01. Establish your own knowledge management system ~1.mp4

02.Build a thinking model①.pdf

02. Establish a thinking model①~1.mp4

03.Build a thinking model②.pdf

03. Establish a thinking model②~1.mp4

04.Tool Usage.pdf

04.Tool usage~1.mp4

05.How to do competitive product research.pdf

05. How to do competitive product research ~1.mp4

06.How to interview and find the person you want.pdf

06. How to interview and find the person you want ~1.mp4

07.Guide to avoiding pitfalls when changing jobs.pdf

07. Job-hopping pit prevention guide ~1.mp4

【Homework 1】Sir Movie Research.pdf

【Homework 2】Collect 200 titles and build your own title library.pdf

【Homework 3】Collect and analyze 10 fission activities.pdf