11 types of short video titles with high clicks!

In addition to attracting clicks, a good short video title also has a certain social currency function. Like picture and text titles, short video titles can sometimes express the user's voice and play a role in communication. Let’s take stock of the patterns in short video titles and what kind of videos each type is suitable for.

1. Directly hit the pain point

"If you don't want bad breath, you must do these 3 things"

"When you go out on holiday, you always have diarrhea?"

The direct pain point type is the most common type in titles. Many of the types mentioned below are actually extensions of the direct pain point type.

2. Empathy and Resonance

"After one year of marriage, I finally understand the pain of marrying far away..."

“Becoming a mother: having a late night breakdown and crying in front of the baby”

This type of title has many user emotional factors, which will resonate with users and remind them of similar situations in their own lives. On the one hand, it increases the completion rate of the video. On the other hand, users will click the “like” button when they resonate with the video, and will forward the video to specific people out of the desire to be understood.

3. Age event type

"70% of the post-2000s believe that they can earn a million dollars a year ten years after graduation. We interviewed five post-90s about their salaries..."

“After being a full-time mother for two years, why am I not anxious at all?”

Age-event-type titles will make people in the corresponding circle feel directly involved, so when coming up with a title, you might as well consider combining the target group’s age and iconic events as keywords.

4. Rapid Implementation

"Fat-reducing snacks that can be made in just three steps, making them yourself is healthier"

"It only took 20 days and my thighs lost 4cm. What did I do?"

Everyone wants to be better, but is afraid that the cost of becoming better is too high, which leads to laziness and procrastination. Using quick-action headlines can lower the psychological threshold for users to do something, thereby attracting them to click.

5. Time Continuation

"XX has been skipping rope for 178 days and has lost 15 pounds"

"Day 137 of Kindergarten Story Time"

A title that continues over time will make people feel interesting. For example, "XXX's Fat Loss Diary Day 178" will make people who also want to lose weight want to click in to see the author's fat loss results and experience, and they will most likely follow this account out of curiosity.

6. Essential skills

"People with a monthly salary of 3,000 yuan must read: How to use self-media to make money"

"Three sentences to fight back against the nagging person, each move is fatal"

The essential skills type is also, to some extent, a pain point type, because pain points require corresponding solutions. The words that often appear in the titles of essential skills are "must" and "must see"...

7. Problem Solving

"Allergic rhinitis recurs in autumn, 5 tips to help you prevent it"

"5 most popular outfits for pear-shaped bodies, come and take a look"

This is a practical article applicable to any field, which lists solutions to problems in an inventory-like manner, prescribes the right medicine, and provides help to users.

8. Absolutely positive

"I'll give you a recipe for braised chicken, I guarantee you'll enjoy it from the beginning of the year to the end of the year"

“10 foods you can’t miss when you come to Changsha…”

This type of title is mostly used in the field of food, and is also common in other fields such as knowledge and fashion.

For example: "By reviewing in this way, you can get promoted much faster than your peers."

9. Lower the threshold

“No oven required! Make low-calorie tiramisu in three steps!”

"High-intensity interval training! 5 exercises you can do at home"

Everyone wants to be better, but at the same time they are afraid of difficulties, so titles with low investment and high returns are very attractive. While emphasizing the low threshold, the richness of the results can also be highlighted.

10. Highlight the changes

“Turning a flat head into a high bun in three steps!”

“An ordinary person’s 10 years…”

Highlighting the change and showing the before and after will make people want to take action.

11. Crisis Prompt Type

“Some people are still using this acne treatment method that ruins their appearance”

"3 taboos in interviews, don't make them!"

"If you don't pay attention to this, no matter how full your baby is, it will be hard for him to grow meat"

The reason why this type of title stimulates the desire to click is that users can easily feel involved. For someone who has an interview scheduled, the title "3 Don'ts for Interviews" will entice him to click. For someone who is prone to acne, the title "An acne removal method that ruins your appearance, some people are still using it" will attract him to click.

Good titles are not limited to the above types. The core is still to target the audience, hit the pain points, provide help, and solve problems.

Author: Aiqi SEM

Source: Aichi SEM (CMOcollege)