Eight common misunderstandings among newcomers to TikTok, common questions among newcomers to TikTok!

1. Do I need to maintain an account to use Douyin?

There are many opinions online that you need to maintain an account before you start using Tik Tok. My personal experience is that you don’t need to maintain an account , because I have created more than a dozen accounts, big and small, and I have never maintained an account. I always post content as soon as I register a new account. I think content is more important. If you polish the content well, it is only a matter of time before you become a hit. Of course, there is no unified official standard for this, so just follow your own pace.

2. Posting the video a second time is useless and won’t go viral

In fact, the recommendation of Douyin has little to do with the number of times you post. Its algorithm distribution is very fair. As long as the content is good enough, it will be recommended. There is no first or second time. If it became popular the second time, it is very likely that the user preferences recommended by Douyin are more closely matched with the video content, and it has received relatively good user feedback. So if you think your video content is good, but the effect is not very good after posting it once, you might as well post it a second time after a while to try the effect.

I personally suggest that it is best to change the background music when posting repeatedly. It is not recommended to post repeatedly in a short period of time. The Douyin backend may recognize the same video content and reduce traffic. In addition, whether it will be popular the second time is a probabilistic event. You can try it bravely.

3. Douyin’s followers increase entirely by posting more videos

Many people who use Douyin think that the reason why they cannot increase their fans is that they do not post enough videos. This is a big misunderstanding. The first thing they need to realize is that if they want to increase their fans quickly on Douyin, they have to create popular videos, operate the content purposefully and strengthen their content labels, rather than the so-called "shoot more, post more, and if this one doesn't go viral, try that one."

4. The more fans you have, the easier it is to convert

Because many people who make Tik Tok videos have a misunderstanding that they must have a certain number of fans in the early stage before considering monetization. The more fans they have, the easier it is for them to monetize. This idea is actually wrong.

Because Tik Tok's recommendation mechanism is content-centric, even if you have a large number of fans, if your video quality is not good (such as hard-advertising videos), then your fans will not see your newly released videos. The control is firmly in the hands of Tik Tok, and you can only follow the platform traffic and platform rules.

Therefore, if you want to monetize Douyin, you can only rely on the quality of the video itself and the quick harvest of attention brought by popular videos in the short term. Once the node has passed, the popularity will be greatly reduced.