Summary of 31 SEO interview questions and 4 interview skills!

If you have SEO skills, you should use them. You can join a company and do SEO for the company website, or do SEO part-time for yourself. Most people with SEO experience will work in a company or enterprise. Whether they are changing jobs or starting to look for a job, they need to go through an interview before they can get the job.

Is SEO interview all about bragging? It's not like that! If you have good SEO interview skills, you can immediately improve the success rate of the interview and get higher salary under the same conditions. This point is very important for people looking for SEO jobs. It is necessary to be familiar with some classic SEO interview questions and master some basic SEO interview skills.

1. 4 commonly used SEO interview skills.

SEO interview skills and experience sharing

1. Resume writing and interview introduction

I believe that many interviewers pay most attention to a person's work experience, so please write in detail on your resume about the work you did in your previous company, including your professional skills, and be as detailed as possible. At the same time, you can give a brief description of the work content and explain some of your ideas and advantages when doing this job.

Interviewers prefer applicants who are capable and thoughtful. When I was interviewing some candidates, they couldn't clearly explain the job description on their resumes. Although they said a lot, they couldn't get to the point. This will greatly reduce your credibility in the interviewer's eyes. Therefore, the work content must be true and you must be clear about every task.

Whether it is an SEO interview or other interviews, you will usually be asked to introduce yourself first. This is the first procedure. When introducing yourself, please give a brief introduction of yourself. The most important thing is to highlight your experience, even if it is internship experience, it is worth talking about.

2. Understand the job requirements of the company you are applying for

Before applying for a position, first understand the job responsibilities, position duties, and qualifications of the position, because these are what the company urgently needs. No company wants to recruit talents that are too different from the job description. Therefore, before going to the interview, first understand the company's various job requirements. If you are not very familiar with them, at least you can learn about them as soon as possible so that you will not be clueless during the interview.

3. Understand the company website

Because the position we are applying for is SEO related, and since it is website optimization, it must be related to the company website. Before the interview, take a look at the company website and make a simple SEO diagnosis of the website based on your own experience, where there is room for optimization on the website, what parts of the website need adjustments, etc. Interviewers prefer applicants who are dedicated, and it also demonstrates your SEO technical level, which is a big plus for your job application.

(Figure: Three core elements of SEO)

4. Website SEO optimization case

If you have website optimization cases, please write them on your resume and also write the work you were responsible for in detail. Interviewers prefer to recruit SEO personnel with strong SEO skills, who can effectively solve problems for the company and help the company's website get a better ranking. You must not boast or lie, otherwise you will be in trouble if you are successful in the application but know nothing about the actual work. The interviewer or HR person in charge of recruitment will not ask you what SEO technology you use? People usually ask: "What should you do if you get a website and what techniques should you use?" Or they might say: "Do you have any special method to increase website ranking and traffic?"

There are only three aspects to a website’s search engine optimization:

The first is the choice of keywords:

In fact, it is a question of customer positioning, and we need to find the right customer group. Different keywords are aimed at different customer groups, such as married and unmarried; with children and without children; students and graduates; with a monthly income of more than 10,000 yuan and less than 3,000 yuan. First, figure out the user classification. The more detailed the classification, the more targeted it will be. Then, tinker with the website keywords. Keywords are the most difficult part, and the difficulty lies not only in preparing what kind of copy and content combination. Keyword strategy, be sure to remove all useless keywords. In addition, it is even more important to understand: what is the purpose of the customer searching for this word? Whether he wants to know about the products and prices, or is just passing by or has the intention to buy, you need to create relevant content based on his needs. Therefore, it is best to put the keywords on the product page so that customers can find them immediately without having to look for them elsewhere. This is convenient and is the result of user experience and user psychology analysis.

There are two things to note here.

(1) Using too much keyword stacking will cause the entire site to be banned. But for typical Baidu and Google searches, this is confidential. Therefore, keyword stacking has always been a means of cheating and will be detected by many search engines. Pages with a large number of stacked keywords will be deleted, and the domain name will be implicated. The specific proportion is different for each search engine. However, when we use it as a search user ourselves, we often encounter that the first few pages of search results are not what we want. This means that one, your keywords are not good enough or too general, two, it is because these websites are too good at cheating, three, you may need a more advanced search method.

(2) Soft article marketing and event marketing

Not everyone can use soft-text marketing and event marketing well. Controversial topics or content naturally have two sides. This is when operations and public relations come in handy. Combining soft articles with the outbreak of events, the purpose of SEO is to add more fuel to the fire to make the flame burn more vigorously.

Compared with other industries, SEO pays more attention to experience and whether there are real operational cases. It is best to have a few sites with ideal optimization and good rankings that you have optimized yourself. This is more convincing than anything else. In addition, you must have your own set of optimization plans and your own understanding of SEO. It is best to have a basic optimization plan for each major search engine.

Apart from keywords, the rest are external links and algorithm issues. For external links, you must do a good job of researching keyword rankings. You need to find content or websites with relevant content or themes. The higher the relevance, the faster the ranking will increase. Algorithms require technical support, but also require careful thinking on your own.

2. Summary of 31 common questions in SEO interviews.

Frequently asked questions about SEO interviews

1. If I give you my website, what will you do?

Answer: The website mainly does keyword ranking, or expands long-tail words, depending on the platform, and some only do bidding. Then comes daily maintenance, considering profitability and traffic conversion issues.

2. If I give you a website, how long will it take to get the keyword ranking up?

Answer: It takes a maximum of one and a half months for a brand word to be on the homepage. For ordinary keywords, it depends on the index. The higher the index, the longer the cycle. Generally speaking, it takes 3-4 months to rank up.

3. How long does it take for you to see results from SEO?

Answer: Generally, it takes 5 months for an enterprise site, and for a large site, it depends on the team configuration. Generally speaking, it takes 8 months to start making stable profits.

4. If SEO takes so long to show results, what’s the point of doing SEO?

A: Generally, only those who run enterprise websites ask this question. The solution is to post more marketing external links, such as classified information external links, Baidu Tieba, Baidu Knows, and other QQ groups, WeChat and other platforms at the same time to make up for the shortcomings in the early stage.

5. Do you understand black hat SEO? What do you think of black hat SEO?

Answer: I only do white hat work. Many black hat things don’t last long.

6. How to optimize internal links

Answer: It is best for internal links to be internal loop sprockets. Secondly, internal links should have relevant or associated recommended content.

7.301 What is the main function?

Answer: 301 has two functions. The first is to realize the concentration of weights of www and non-www domain names. The second is to redirect the old and new URLs when the website is revised.

8. What is weight?

Answer: The English name of weight is PageRank, which is equivalent to the "status" of the website in the search engine. Generally speaking, the weight is proportional to the traffic IP. The higher the weight, the more traffic.

9. What do you think SEO does and what does it need to do every day?

Answer: Simply put, update articles, publish external links, exchange friendly links, and check website data reports.

10. What do you think is the most important aspect of SEO optimization?

Answer: There is no clear answer to this. The answers vary depending on the industry and the website period. Reference answers: 1. User experience 2. Conversion rate 3. Profit 4. Initial positioning

11. Talk about your understanding of SEO.

Answer: SEO and Baidu are in an antagonistic and competitive relationship. In order to improve and adapt to the shortcomings of search engines, there is no clear boundary for what SEO should do. It depends on the company's situation, whether to buy products or services. Analyze the specific situation according to the specific situation.

12. Have you ever done new media marketing? What is new media marketing?

Answer: The traditional way of saying it is to build a WeChat public platform, mainly to impress and accumulate users with high-quality original content, and to build user trust and user stickiness. New media is actually self-media, and there are many platforms, such as Toutiao, NetEase self-media, etc.

13. What are the basic website optimizations?

Answer: Keyword positioning, TDK tag, main column optimization, and server optimization.

14. How to optimize the site

Answer: 1. Construction content. 2.Sprocket inside the station. 3. Make relevant recommendations 4. Optimize columns. The remaining optimization points can be improved from the perspective of user experience. This reference point requires looking at SEO reports and data as well as competitors.

15. What are the characteristics of website demotion?

Answer: Keyword rankings have dropped significantly, the number of website collections has decreased, the index has dropped significantly, the site homepage is not in the first place in the search engine, the website has been K, and the search engine snapshot update speed has slowed down (this does not apply to new sites)

16. How to deal with demotion

Answer: Check what operations have been performed recently and make modifications accordingly. Check whether there are any bad links and deal with them. When our website is hacked and its authority is reduced, we need to go to the webmaster platform to provide feedback.

17.How is website weight generated?

Answer: If a word with an index enters the first 5 pages of Baidu, it will have a weight of 1

18.How to improve website weight?

Answer: Weighting requires manpower. At this stage, weighting is done only after the main keywords and basic optimization are completed. The main means is to expand massive long-tail keywords. (Index brushing is not excluded)

19. How would you make a website for me? How long does it take

A: You need to ask the team first. Generally speaking, for a website with a weight of 5, a team of 6 people can basically reach a weight of 5 after the website is stable online through a year of long-tail expansion.

20. What is the difference between SEO and SEM?

Answer: SEO is free, the effect is much slower, the sustainability is strong, the SEM range is wider, and the cost is much higher than bidding, but the effect of bidding is much faster.

21. How to judge the quality and score of a page

A: The page score is mainly related to whether the optimization is in place in several aspects. Each point has a score, such as whether the title contains keywords, article originality, keyword density, basic tags, article page TDK, richness of page content, etc.

22. Video and flash are not conducive to optimization, but my website is very important. What should I do?

A: From the perspective of the enterprise, some bosses want to increase their own salary, which is also allowed, but try to increase as little as possible.

23. How to reduce the bounce rate of the website

Answer: Analyze the heat map, look at the dwell time and click location, and improve and revise the user experience.

24. How to deal with competitors and analyze competitors. What data of your competitors should you analyze?

Answer: Basic keyword ranking, written as tdk. External link platform, marketing channels and platform, profit model.

25.How to edit SEO articles?

A: Add keywords to the title, add keywords to the content, the content should be original or pseudo-original, the content should be rich (combination of pictures and text), add alt tags, etc.

26. If I am a shopping mall, how would you rank me?

Answer: I am all merchandise. The products are all filled with prices and some product names. In principle, it is impossible to rank them. It is not easy to do. Many shopping malls have their own offline channels, and it is necessary to combine offline channels to do actual analysis. I suggest that those of you who are going out to work in shopping malls now should do it according to the arrangements of your supervisor. Just tell him what you can do.

27. What does an SEOer do every day?

Answer: To put it simply, for pure SEO purposes, posting external links, updating content, and exchanging friendly links are all aimed at keyword ranking. There are usually others depending on the company's Internet products.

28. Can you complete the SEO ranking of a website independently?

Answer: It depends on the size and industry of the website. If a website has multiple columns, and these columns need to have articles every day to interact with users, then I cannot complete it alone. If only one corporate website is being optimized, it can be done independently.

Note: If it is a corporate website, there is no problem in completing the optimization independently. I remember when I was applying for a cake franchise company, the interviewer asked this question. Since he was a cake franchise company and the website was positioned as "cake, bread", I replied, "If our company is doing cake franchising or bread franchising, then we can complete it independently. If it is the word "making cakes", then no matter how many people, it will not be optimized. Because our company's website is not positioned on cakes, but cake franchising."

29. What do you think is the most difficult part of SEO?

Answer: I think the most difficult thing about SEO is persistence. SEO is actually a way of thinking, and there is no SEO technology. External links and internal links are the basis of SEO. The focus is on user experience and user behavior. We need to use our thinking to improve user experience, so that the user's stay time and IP will gradually increase, then the ranking of our website will naturally go up. Baidu's ranking cycle is three months, and people often give up within three months.

Note: The interviewer wants to know your weaknesses when doing SEO optimization. Then our answer can not only show that we have no weaknesses in SEO, but also let the interviewer know that SEO optimization is not a short-term way to improve the website ranking.

31. 7. What are the differences between optimization ideas for large websites and small and medium-sized enterprise websites?

Answer: Here, the ranking difference between the new site and the old site is, superficially speaking, the old site has a poor ranking and is not optimized enough. The new site needs to be evaluated and go through a three-month ranking cycle. From an optimization perspective, large platform websites need to find two points: first, create content by yourself, and second, let users publish to help you create content and strictly control quality. The structure of the website, whether the link system is good, the optimization rating is analyzed from the selection of keywords, changes in user needs, competition analysis, the value positioning of your own website, analysis of regular included information, user click-through rate, page optimization elements, statistics of subsequent data, etc.

Note: Generally, when we ask you about the entire website process, we will not ask such questions. If you are asked such questions separately, we can also answer them separately using the entire optimization process. Tell me about your SEO process.

Answer: There are different ways to optimize for different websites, and the optimization is also based on the age of the website. If it is a new site, we can gain Baidu's trust through external links and on-site articles. If it is an old site, we need to increase user experience and click-through rate to compete with competitors.

Note: If the interviewer is a professional SEOER, we can introduce the user experience and user behavior analysis in detail to get his affirmation. If the interviewer has some knowledge of SEO, you can introduce him to the details of SEO external links and on-site articles, because people who know a little about SEO will focus on external links. If you don’t know who the interviewer is, then we will introduce the optimized traffic of the entire website, including "on-site, internal links, 404, 301, external links, static, etc." This question can reflect your interview strength.