Three major issues to pay attention to and principles to follow when placing advertisements

The competition in information flow advertising is becoming increasingly fierce. In addition to the existing information flows such as Tencent Social Advertising, Zhihuitui , Toutiao , Baidu Information Flow , and Sina Fans Tong , there are an increasing number of large and small information flow advertising platforms emerging in the Internet market.

For example: TuiA, Cheetah Information Flow, Youku Information Flow, and NetEase Information Flow . It can be said that they give people a headache because there are too many of them and it is dizzying.

In the process of advertising , we often encounter various confusions and bottlenecks. Today, Xingxing shares three major issues and three principles that you need to pay attention to when placing advertisements.

Multi-platform cooperation

At present, the mainstream information flow advertising, whether it is Guangdiantong , Baidu information flow, Weibo, Toutiao, we can push advertisements to our potential audience users based on tags such as interests, regions, gender, hobbies, etc., and instantly obtain a large amount of exposure. With the large network interwoven with multiple platforms, the traffic matrix is ​​easily formed.

How to accurately lock the target

Information flow and DSP advertising monetization effects are actually more about big data . The more detailed the user behaviors , interests, and hobbies are collected, and the more interest tags are set on advertising platforms, the easier it is to accurately select our target audience users. The accuracy of WeChat Moments and headline advertising push is astonishing.

The users of small platforms are vertical and clean. For example, social products for couples can put wedding photography ads, and accounting products can put some financial management -related ads. Sometimes the effects will often surprise you.

Creative is the most important

Text + video is the main material mode of information flow at present. The mode of text + video gives users a strong visual impact and stimulation. Social networking, e-commerce , etc. use this material to easily attract our target users . When we decide to place an information flow advertisement, we should pay attention to the following:

1) Whether the user attributes of the platform match my product is the first factor we need to consider - are there any fish in this pond that I need to catch?

2) The second factor we need to consider is the platform’s big data capabilities, which can help us accurately locate the fish.

3) Operations personnel with ideas and marketing thinking are the third factor we need to consider - without good execution, even the best plans are nonsense.

Popular with the audience

If an ad is broadcast and no one watches it, it not only wastes money but also causes people to give it bad reviews. When placing advertisements, you should play them according to the tastes of the general audience, so that you can achieve twice the result with half the effort.

Consolidate and improve principles

You must capture the user's appetite in order to achieve advertising profitability. It needs to be played and repeated continuously so that people can remember it more clearly. If you have the desire, you will remember it. This enables investors to obtain certain returns.

The principle of information complementarity

Nowadays, there are many forms of advertising, and it is necessary to attract the user's attention in order to achieve a certain effect. You have to strive for perfection and not have too much content, which will bore people.

When placing advertisements on a daily basis, pay attention to these issues and principles. This will bring certain benefits to advertisers and will also be loved by the audience. A win-win situation is achieved and both parties gain certain benefits. Be sure to pay attention to time and grasp it so that information can be released in a timely manner.