Let’s talk about the search for quick delivery in information flow ads

01 What is Search Quickcast?

Search quick delivery increases the exposure of search ads on the basis of information flow ads , and reaches the searching users again. It is launched simultaneously with information flow ads, sharing the same materials and targeting.

02 Why use Search Quickcast?

Search quick delivery is actually equivalent to an increment to the information flow . It uses information flow targeting and materials to quickly build search ads, lower the threshold for search ads, and reduce the time it takes to find words for search ads.

At the same time, for novices who don’t know much about search advertising, it is also very convenient to place search traffic.

03 How to use Search Quickcast?

Search Quickcast is on by default in the ad plan level, under ad positions, for newly created plans, but you can choose to turn it off manually.

After selecting "Turn on", the system will automatically add a batch of keywords based on the industry or products being offered.

You can also click Edit to add keywords of your choice.

If you have accumulated corresponding search terms, you can also add keywords by uploading keywords locally. The upper limit of keywords is 1,000.

It should also be noted that the keywords for searching quick pitches do not remain unchanged after they are set. The system will automatically update the keywords based on the data and creativity of the delivery.

In addition, there will be corresponding review mechanisms for keywords. After you edit or add a batch of new keywords, the corresponding keywords will enter the review stage.

However, keyword review does not affect the planned information flow and the delivery of other keywords that have been added. That is to say, the review of new keywords is independent.

However, generally speaking, there is nothing wrong with the keywords recommended by the system, and they are rarely rejected during review, so you can use them with confidence.

The keyword data can be viewed in Report-Keyword Report.

ps: You can only see the data here if you have enabled the search for quickcast plan.

04 Who is Search Quickcast suitable for?

It is more suitable for novices who don’t understand search advertising but need to upgrade their accounts.

You can try the following steps to use it:

• The first step is to start searching for quickcasts in batches or by selecting a few plans.
• The second step is to use the better plans and keywords to build search ads to further expand the volume.

ps: The function of searching for quick-cast keywords and creating independent search plans with one click should be opened in the future. Currently, some accounts should be in grayscale. This feature is worth looking forward to.

Grayscaled accounts will have a prompt like this under the Promotion tab, allowing you to create a new independent search advertising plan.

05 What are the differences between search ads?

Please refer to the picture below and click on it to enlarge it.

Image source: Juliang University

Search ads and information flow ads in the same plan do not affect each other.

Search advertising is equivalent to expanding the volume of information flow advertising. The data model, review, etc. of search ads will not affect information flow ads. However, bidding, targeting, and creatives are shared with information flow ads.

In addition, even if the search quick delivery is not enabled, the plan may still be delivered to the search traffic.

So why do we have to enable search quickcast? Because searching for quick pitches is equivalent to giving you the right to choose additional words, and you can choose the corresponding words yourself, which will make the model for planning to find people more accurate.

ps: Search for quickcast has now been renamed [Search for quickcast keywords] . I'm used to calling it search quick cast, and they are actually the same thing. The name was changed just to make it easier to understand, don't worry about it.

Author: Erbai

Source: Schrödinger's Information Flow (W77PPT)