What is Baidu paid search remarketing? What is the difference with search promotion?

What is Baidu bidding search remarketing? What are the differences in promotion and display between Baidu search promotion and search remarketing? In order to further expand the promotion efforts of Baidu promotion accounts, Baidu has launched a search marketing model. There are still big differences between the two; the latter has a large part of targeted promotion, and there are also many differences in page search display. So what is Baidu bidding search remarketing? What is the difference with search promotion? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

What is Baidu paid search remarketing? What is the difference with search promotion?

First, you need to use search to create promotion series groups in marketing; then you can analyze the differences between it and general search based on the actual promotion and display, so log in to your Baidu account backend management;

Second, click to enter the search promotion management, you can see search remarketing in the more tools at the bottom of the page or in the tool center at the top;

Third, click to enter the tool center, and you can find search remarketing. The label above explains: Targeted delivery to specific groups of people to achieve refined delivery; click to use the creation of a promotion series and you will understand its targeting;

Fourth, click Create Remarketing Plan in Search Remarketing, and you can see that there is a crowd targeting on it. You can choose the future options or create a new crowd yourself. It is mainly a grouping established for a specific group of people;

Fifth, submit for review after creation. The creation process is the same as the creation of a general search promotion plan, and you also need to add keyword ideas, etc. The only difference is that it specifies a certain part of the search group;

Website hosting Dongguan Feng Chao editor will talk about the difference between the page display of search remarketing and the display mode of search promotion; general search display is nothing more than creative, additional styles, advanced styles and flash casting; there are still certain differences between each style, which is mainly determined by the ranking and Baidu display mode; long-term observation will make it clear;

Search remarketing is very different from this. It is relatively more intelligent. It will automatically search for words with high search volume to match your creative to show its difference.

Reasonable use of search remarketing combined with search promotion may bring unexpected benefits. Dare to try anything, unexpected surprises are not impossible.