Baidu promotion creative writing skills, how to write Baidu promotion creative?

Nowadays, the competition in Internet promotion is becoming more and more fierce. So how can we create more refined and excellent ideas within a limited space to achieve better SEM promotion results? What are the writing skills for Baidu promotion ideas? How to write Baidu promotion ideas? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Baidu promotion creative writing skills, how to write Baidu promotion creative?

Regarding this issue, many SEMers always think of adding the selling points of their own products in the promotional information, or launching price wars, promotional discounts, etc., to accumulate and highlight them within the limited SEM creative characters.

But does it really work?

For netizens, what are they thinking when they see the creative ideas displayed on the front page when searching for SEM ads? What key factors drive his clicks and choices? What content can attract their attention?

Through the study of consumer behavior decisions, we can find some clues for writing SEM advertising titles. I would like to share them with you, hoping to help SEMers have a deeper understanding of creativity.

The title is the focus of netizens' attention:

1. Keep the title to about 20 words, which is the best length to take into account both the netizens’ reading experience and the promotion effect.

If the title is too long, readability will decrease, netizens will become impatient and it will be difficult to grasp the core idea at once, and the key points will not be highlighted;

The title is too short, and the amount of information that can be conveyed to netizens is limited. The vague information reduces netizens' ability to click and take action.

Therefore, the length of the title should be controlled within 20 words, which can not only clearly state the product selling points but also take into account the netizens' experience.

2. The title content should add "featured description" to increase netizens' memory points

In addition to writing the "company name", the title should also include descriptions of other key information (such as slogan, differentiated features, etc.).

If you only write "company name", netizens will receive little effective information. Especially when the company's brand awareness is not high enough, the search promotion results will naturally have a low click-through rate and poor promotion effect.

For example, a title like "Use xx diary to buy Taobao products, spend less money and make more money" is better than just writing "Use xx diary to buy Taobao products".

3. Reasonable sentence segmentation of long titles to quickly capture netizens’ attention

Studies have shown that long texts are not conducive to netizens’ reading and comprehension, and have poor readability. The characteristic of SEM advertising is that it takes advantage of netizens’ scanning for a few seconds to highlight advantageous information, quickly grab netizens’ attention, and achieve the effect of prompting clicks.

Therefore, for titles with more than 19 words, it is best to break the sentences 3-4 times to achieve a high click-through rate and good results (such as using commas, spaces, dashes, and other symbols to break the sentences).

4. When the sales product title contains information such as "discount, quality", it is more likely to attract attention

The study found that when searching for industry information such as e-commerce sales products, netizens are very concerned about product quality, reputation, price, reviews and other information.

Therefore, SEM creative titles should meet the characteristics of netizens when searching for such information. The titles should contain words such as "discount", "price" and "quality" to help improve the promotion effect.

5. Avoid exaggeration and falsehood to give netizens a sense of security

Don’t make the title too exaggerated, empty, exaggerated, or not specific, as this will result in a lower click-through rate and the conversion effect will also be affected.

Promises must be fulfilled. At the same time, many exaggerated and false words such as "best" and "first" are also banned words that trigger advertising laws.

6. Make the title easy to understand and avoid self-congratulation

The title should be easy to understand and read. Creative titles should not contain "incomprehensible", "overly poetic", "incoherent/uncommon" information.

The original intention of search is to solve needs, which is not what netizens want. Don't look at users from your own perspective and engage in self-satisfaction.

The above are some tips for writing Baidu promotion creative ideas. How to write Baidu promotion creative ideas? The title is the soul of a creative idea, and the description exists to expand the title. Therefore, whether the SEM creativity is attractive enough becomes more important. By adhering to the above six points, the creative title you write will definitely have a good effect.