10 things to note when increasing downloads of your startup app in the Apple Store!
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This article is compiled from the sharing of Audiobooks CEO Sanjay Singhal: 1. Make sure users can find your app! If users know nothing about your app, it is basically impossible to become popular, so you must have a clearly positioned keyword strategy so that users can easily find your app through the App Store or search engines. In addition, you also need to provide a description of the app that is not too cool but at least sophisticated, especially highlighting the value it can bring to users. Of course, it would be best if it can make users feel that "I can't live without it." 2. Directly embed the app link in Google AdWords campaigns. For developers, if they want to attract a large number of potential users, Google AdWords is the most direct and effective way. If you add a link that allows users to jump directly to the app download page, making it very convenient for people to access the app, it will definitely be more effective. 3. Screenshots must be enticing! In addition to showing the application scenarios to users, screenshots are also the key to attracting users to download. After all, not everyone will read the content summary carefully, and the first impression is definitely the screenshot. So, the download page is actually a great marketing document. Whether it is effective or not depends on how you do it. 4. Update apps regularly and reduce permission settings . Regularly updating apps not only keeps them fresh, but also attracts additional downloads. In the App Store, outdated apps will only end up in oblivion. Updating not only shows that you, as a developer, are constantly optimizing and improving your app, but also gives users who once gave low ratings a chance to give higher scores and more favorable reviews. Additionally, you’ll want to make sure your app requires the minimum number of permissions; otherwise, you risk scaring off users and losing downloads. 5. Don’t limit your app promotion to the App Store. In addition to the App Store, many users will look for apps through advertising campaigns and searches. “Do Min Joon”-style app promotion is actually very effective in expanding the user base. It is always better to be everywhere than to be unknown. 6. Use the simplest and crudest way to enter the App Store. When promoting your app through blogs, websites, new media, and other means, remember to put a link to the App Store download page. It is foolish to let users search for the app on their own after the promotion is in place. There are many similar apps in the App Store , and you may end up doing something wrong if you are not careful. 7. Don’t just choose paid downloads and review billing for app promotion. Although paid downloads and review billing are rampant in the App Store, in fact, Apple does not encourage developers to use such methods to increase downloads. As we all know, in addition to the crucial number of downloads, the App Store rankings also include other factors such as activity and ratings. However, looking around, there are many applications that simply pursue paid installation strategies and fail to enter the TOP list or are directly thrown out of the sky. 8. Release when everything is ready From prototyping, development to official release, many unavoidable problems will suddenly arise during this period, and it is very likely to affect the deadline. Staying on schedule is important, but ensuring that planned features are fully developed before release is even more critical. If you need more time to improve and optimize your app, then it is better to postpone the release date. After all, it is much easier to delay the release than to face a lot of users complaining about the app. 9. Don't use incentives for downloading. This trick really doesn't work now . Many applications will lock some functions until the user completes a certain achievement or obtains access through material rewards such as gold coins. Of course, in the past few years, this method of downloading applications and unlocking functions based on reward mechanisms was indeed very popular in the past few years, but now it has gradually weakened. The reason is very simple, it doesn't work. 10. Don’t ignore negative reviews from users. If users give your app a bad review, be sure to regard it as a great opportunity to optimize your app. It is very important to keep in close contact with users and continue to improve your app. Listen to the criticism, and if what they say makes sense, then it is necessary to make changes. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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