Know all the Facebook overseas marketing and promotion techniques!

The online advertising market is becoming increasingly competitive. In order to stand out, personalized advertising marketing targeting target groups has become particularly important.

With more than 2 billion users, Facebook has become one of the most effective online marketing tools for e-commerce sellers. As Facebook's user base continues to grow in emerging markets, newsfeeds are adjusted, and e-commerce business is also growing, Facebook's online competition has become more complex and more intense.

Xinruishe will introduce some Facebook marketing methods to make your Facebook marketing strategy more effective.

Content is king

Facebook has over 300,000 status updates and 50,000 shared links uploaded to pages every minute, just updates and links.

To stand out from the vast amount of information, marketers’ full attention should be focused on content creation. Relying on quantity does not actually increase the number of effective clicks. In the new newsfeed update, the algorithm pays more attention to high-quality content.

Professional content segmented into vertical markets can improve the relevance of advertisements to potential users and increase the chances of interaction with potential customers.

Facebook Page Promotion

When you create an ad campaign, Facebook will automatically adjust the text and product descriptions based on your page settings.

To improve data such as user click-through rate for the market segment, you can customize the title through Advanced options and use the text box to adjust the title.

Integrate Facebook strategy

Whether it’s PPC (pay-per-click) advertising or Facebook page content, the goal should be to provide highly relevant content to potential customers. PPC ads drive traffic to your website, but the content on your pages lets your fans get the information they want, so do your best to create interesting and high-quality content.

Integrating content and PPC ensures that the content you offer is consistent with your brand image. Potential customers are likely to engage with your brand through paid clicks and content posts on different channels, and any conflict in messaging will lead to reduced marketing effectiveness and lower ROI (return on investment).

When planning your content marketing, make sure that only 20% of your content is “hard advertising” and 80% is interesting, educational, or high-value hard content.

Live Video

Video content is becoming increasingly important for Facebook marketing. Using Facebook Live, Facebook's live video platform, can better help businesses conduct video marketing. According to Livestream statistics, 82% of brand audiences prefer live videos. Shooting “high-quality videos” is also a good idea, but it will take more time and effort, and you’ll miss out on a huge amount of potential clicks. In fact, effective videos do not require any technical expertise to create.

Facebook Live can be used to broadcast new products, promotions, suggestions, or live highlights of new product launches, etc.

@fan

How to maximize conversion clicks? When brands and fans share UGC, interact and form partnerships, you can try @ing your fans. Fans will feel surprised and delighted, which will drive spontaneous UGC marketing.

“Instant Replies”

Many consumers prefer to communicate with brands directly through Facebook, but not all companies have enough budget and technology to improve artificial intelligence. However, they can choose to use the Instant Replies feature.

Instant Replies create a more personalized shopping experience. Instant Replies allow you to engage with your customers before they engage in deep communication.

Create good stories

Even for PPC campaigns, good stories can help brands gain more attention, build closer connections with target users, and increase ad clicks. You can tell a story that is important to your brand in a video or article.

Share UGC content and recommend content

UGC content sharing is a great way to attract fans and potential customers. Incorporating UGC into your Facebook marketing can greatly help improve overall operational effectiveness, enhance entertainment, increase customer trust, and ultimately achieve conversions that increase sales.

According to Adweek data, when consumers decide whether to buy a product, 93% tend to refer to UGC content recommendations. So how do you incorporate UGC into your Facebook marketing strategy? The key is to collect more UGC content.

Visualization is important.

UGC stands out not only because the content is usually more personalized than ordinary ads.

Use header images to attract potential users and keep the ad text concise and clear to better focus on your users.

Focus Areas

It is very important to segment vertically. You need to segment your target audience, create highly targeted content in vertical markets, and pay attention to the proportion of effective clicks.

Identify the audience, analyze the target audience's active period based on their interests, geographic location, concerns, and other data, and develop and deliver highly targeted advertisements.

Facebook Pixel tool tracking; Facebook dynamic product ads and remarketing ads data can better help marketers grasp market segments.

Cover image

Update your cover photo regularly with new products, promotions, etc. When potential fans browse your Facebook page, they can get fresh, top-priority content to grab their attention.

Image processing tool Canva can help you create better pictures.

Optimize marketing campaigns in real time

Make full use of your budget, monitor marketing activities in real time and make adjustments to ensure that you get the highest click-through rate for your advertising budget.

For ads that don’t perform well, consider the following:

• Facebook ads are not targeted accurately

• Poor ad placement relevance

• The linking page content is inconsistent with the Facebook ad

However, in fact, what is more important than marketing skills is the prerequisite of mastering some basic practical methods, such as advertising structure, bidding strategy, etc., so that you can have a more comprehensive understanding and arrangement of marketing strategies.

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Author: Xinrui Society

Source: xrsmedia