Himalaya FM audio traffic promotion plan

Himalaya FM is a well-known audio sharing platform in China. Compared with other FM platforms, Himalaya FM has the largest traffic. At present, the total number of users of the platform has reached nearly 500 million. We all know that we have entered the 5G era. In this era, many users like to watch some short videos or listen to some audio programs. Therefore, for friends who are doing traffic diversion, Himalaya FM audio platform can also be a key promotion channel for traffic layout.

Okay! Since the traffic on the Himalaya platform is so large, if we want to divert traffic, how should we plan long-term passive traffic? This requires us to first understand and correctly choose the Himalaya category, so as to carry out all-round diversion.

We need to think about a few issues before using audio to divert traffic:

First, is the product you make for men or women?

Second, what age group is your product targeted at?

Third, what kind of content do they like to listen to?

Fourth, can the content be learned through audio?

Fifth, is the content sustainable?

Sixth, what is the market demand for the product you are promoting?

After we have thought about the above 6 questions, we need to analyze different user groups. What should we analyze? It's very simple, that is, to analyze the age groups of potential users behind different categories and what are their main needs? In this way, when we understand the customer groups and user needs corresponding to different categories, it will be very clear when we publish audio.

Next, we will give you an in-depth analysis. This can help you understand the interests of various categories from the perspectives of men and women.

Audio categories popular among women

For women, their main areas of concern are: emotions, light music, entertainment, charm development, marriage, family, horoscopes, gossip, love talks and other categories.

According to age group:

Girls between 18 and 30 years old are mainly interested in topics such as emotions, entertainment, horoscopes, gossip, love talks, and light music.

Women aged 30-40 are mainly interested in topics such as developing charm, family, and marriage.

for example:

What are some of the low-level mistakes you have made when chasing girls?

Want to know what kind of guys Capricorn girls like?

When you reach the age of marriage, what kind of boy should you look for?

Why does the author make this conclusion?

Because people of different age groups pay attention to different topics. Many young female friends will pay attention to emotional and inspirational topics. Of course, women also prefer to talk about gossip topics and have unique personal insights on emotions. As for women over 30 who are about to start a family, they will focus mainly on topics related to marriage and how to make their married life happy. They have very big ideas about building a happy family, which will also make them more attractive. This is not only about appearance, but also improving inner charm is extremely important.

Audio categories that men love

For men, the main areas of interest are crosstalk, history, classic old songs, entrepreneurship, automobiles, military, sports, social networking, inspiration, news and other categories.

According to age group:

Boys between the ages of 18 and 30 are mainly interested in topics such as entrepreneurship, cars, social interaction, inspiration, and news.

Men aged 30-40 are mainly interested in topics such as crosstalk, history, classic old songs, and sports.

Compared with women, the same is true for male friends. Young guys tend to talk more about choosing good cars, sports topics, and social topics. As for some mature men, they mainly think about how to start a business and how to increase their personal income. At the same time, they also like to listen to some crosstalk and history programs in their spare time.

for example:

The top ten historical truths of ancient China can completely subvert your three views!

What car is cheap and cost-effective to buy now?

What is the easiest way to start a business now? How to make XXX million per year?

Above, the author shared the user analysis and interests of the Himalaya platform. I believe that everyone has a certain understanding of audio.

About audio content positioning

What we need to think about is whether the audio is exportable. For example, some people share their cooking experience, which is a food topic. Food recipes are usually pushed to users through pictures, texts and videos, which is the most readable way because users can actually learn how to cook. However, if they are made into audio, users will feel confused. Although there is an audio introduction, users will not be able to learn without seeing the actual operation.

There are several techniques you need to master for audio content output:

First, audio content can help you quickly learn the knowledge you want to share.

Second, position the category based on the product, focusing on sharing knowledge and valuable information.

Third, don’t post audio that is not helpful to fans. (For example: teaching programming, teaching cooking, etc.)

For example, some people sell skin care products, and their user base is relatively broad, and basically there is a huge market demand from both men and women.

Women love beauty, and men also like handsomeness. For this group of people, we need to share some skin care knowledge. It is a lesson that people with acne and sagging skin need to learn. Some people also want to learn how to fight aging and learn skin care tips to keep themselves forever young.

As shown in the figure: Topics like this are the topics that potential fans who want to buy skin care products will pay attention to, so they can be presented in the form of audio, which can satisfy many targeted fans.

About audio diversion

Let me first tell you about audio traffic generation. You can directly insert the relevant contact information in your personal profile on Himalaya. However, if you directly write WeChat or QQ, the system will detect that you have left your contact information. Therefore, the correct method is to use homophones instead of contact information.

As shown in the picture above, we can write a sentence like this in our personal profile on Himalaya, write a personal profile based on the category we share, and then cleverly leave our personal WeChat.

You can find audio materials on these channels. For example: Douyin, Kuaishou, Huoshan Video and other platforms, find relevant live-action videos, and then convert them into audio through software. If you are worried about being reported for reposting, you can convert the short video into audio and then change the sound.

Mobile phone download: Transformation Expert, this APP has good effect in changing sound.

In this way, you can easily upload a large amount of audio in a short period of time, thereby obtaining recommendations from the platform and generating huge audio playback volumes, and the subsequent passive traffic will be continuous. This is basically the operating idea.

About audio traffic monetization

Generally, we will attract fans to WeChat first, and then use the circle of friends to do further conversion and monetization work.

The main focus is on three aspects: attracting new customers, maintaining fans, and closing deals.

Okay! The above is the author’s summary of the Himalaya FM audio traffic promotion plan . If there are any shortcomings in the summary, please leave a message in the comment section below. Thank you for your reading.

Author: Fengzi self-media

Source: Fengzi We Media