To create a hit short video, keep these points in mind when writing a convincing copy!

The Internet industry changes its trends almost every year, such as O2O, sharing economy, electric vehicles, Bitcoin and short videos. In recent years, as public behavior has become increasingly mobile and fragmented, short videos that share interesting things in life with low thresholds and low costs have become one of the most popular entertainment methods at the moment. Therefore, short video social software such as Douyin, Kuaishou, Miaopai, Huoshan, Xigua, Meipai, Weishi, and Xiaokaxiu have emerged.

The advantage of short videos lies in their communication power. While maintaining their own strengths, they have fully absorbed the characteristics of other media and become an emerging marketing carrier that combines the strengths of various media. It can be said that they are an important part of the entire Internet and mobile Internet ecosystem.

Compared with traditional forms such as text, pictures, and long videos, short videos have multiple characteristics such as stronger expressive ability, low creation threshold, stronger interactivity and social attributes, etc. They can meet the needs of users for display, sharing, and interaction in a more intuitive and three-dimensional way. We have thus entered the countdown era.

Here, I will introduce several tips and high-quality copywriting for creating popular videos on Douyin:

Things to note when creating a hit short video

• The video length must be longer than 7 seconds.
• Try to post your works in vertical format first, and post as little horizontal format as possible.
• When uploading a video, it is recommended to select a category and add corresponding tags.
• You must not implant hard ads;
• The video must not have problems such as watermarks or blurred image quality.
• There must be no improper operations, such as the appearance of weapons, or shots and images that should not appear.

How to write high-quality copy?

1. Take advantage of the hot spots

It’s an old saying that every operator knows how to ride on hot topics. Riding on hot topics can be said to be the simplest and easiest way to learn. It can drive very high traffic in a short period of time, which is impossible to achieve with ordinary topics.

2. Low threshold

A deep logic behind popular articles is called low threshold. This logic exists in anything that becomes popular. A short video that is suitable for people of all ages or can be understood by square dance aunties is likely to become a hit, because its dissemination cost is very low and it is not only appreciated by a specific group of people.

3. Create resonance

If you want your short video to become a hit, it must resonate with your user fans. Resonance can be divided into positive resonance and reverse resonance.

Positive resonance is other people's recognition of you, and negative resonance is other people's disapproval of you. Identification will bring about the embodiment of identity value, while disagreement will lead to controversy. Both are likely to trigger heated discussions among fans, thereby driving up topics and increasing the chances of producing hits.

4. Star Effect

Celebrities have enough influence on our lives. It is a good idea to interact with users emotionally in an entertaining way, allowing users to enjoy the spirit while conveying our own values.

In addition to entertainment gossip, you can also write other content related to celebrities, and cooperate with celebrities to conduct on-site interviews and chats. Such content is actually enough for users.

New media is a wildly growing industry, and short videos are even more so. Without the magic hand of operation, even the best content will find it difficult to reach potential users.