Play with short videos and learn how to create a profitable TikTok account from scratch!

Why do Tik Tok ? How to make Tik Tok?

For enterprises, this is currently one of the most popular channels . It is a good way to increase followers, sell products, and hype up brands . Taobao's natural search has its own traffic . If all else fails, you can just set up a Taobao account and sell the same products as Douyin.

For individuals, the probability of Douyin becoming popular is much lower than the difficulty of creating a public account now. It is also the time to demonstrate your value, creativity, fan operation ability, transaction ability, and full-process design ability. To put it simply, there is a huge demand for Party A at the moment, so it is easy to take on advertising, and the advertising fees you earn are more than your monthly salary.

There are two ways to do Douyin. The first one is the simplest but not very valuable way, which is the brick-moving way. The second one is slightly more difficult, and is a completely original mode, so it will be more valuable. This value refers to the case of downlight fans. There are also high-value ways of moving bricks. For example, if you batch together 100 Douyin accounts and the total number of fans exceeds 10 million, this is another matter.

This article explains the preliminary preparations, how to execute, and how to monetize from three dimensions.

Preliminary preparation:

Previously, a certain expert used a crawler to scrape out the data of all short videos on Douyin in one day, a total of more than 20,000 pieces of data. After getting the data, we used this data to filter out several key points we wanted.

Remove labels from people, including hobbies, focus points, and time points.

After cleaning the 20,000 data, we did word segmentation and frequency statistics based on the description, excluded invalid words, and counted the high-frequency words such as "like", "myself", "really", "can", "tutorial", "hairstyle", "Civic", "makeup", etc. We will introduce what we can do here later.

Next is the time period, which is mainly used to count user habits. It can objectively show in which time periods users are more active.

Based on the time period in which the users posted, we then counted the number of likes and reposts for this period as a reference, and finally obtained the following figure. This will give you a more accurate time period.

The difference in effect can be clearly seen in the time periods. 13:00 in the afternoon and 18:00 in the evening are the peak times for likes.

We cleaned the distribution curve of likes again among the 20,000 statistical data, and roughly got the data distribution. Most of the short videos have less than 700 likes, and the proportion of short videos with tens of thousands is not large. This is caused by the data of Douyin. According to the previous algorithm of Toutiao , the like rate and forwarding volume you received are calculated based on your first 1,000 recommendations. At this time, if your forwarding volume and like volume (ratio) are high, the next batch of traffic will be pushed to you.

So the first 1,000 likes are crucial.

After using the above tools to clean the data, the largest part is manual cleaning, which is done to obtain the labels of popular short videos. The purpose of referring to this data is to rely on this direction when making short videos in the future. There are probably several major types!

1. Dance

2. Efficient paragraphs

3. Talent

4. Imitation

5. Inspirational Chicken Soup

6. Special attractions

7. Prank

8. Flirt with the girl and the boy

9. Positive Energy

10. Show off your skills

11. Challenges

Statistics from these popular content tags ultimately satisfy the human attributes behind popularity, because attributes can be reused, while content cannot be imitated.

A powerful weapon is used here to satisfy the trigger for going viral. Formula: social currency, incentives, emotions, publicity, practical value = communication.

When you watch all these short videos, think about what key points behind them triggered your actions to like and forward them.

The core point of secondary dissemination is a kind of interest-driven drive. There are many ways to drive this, such as giving gifts by liking buttons on WeChat , and giving products by forwarding buttons. There are also a group of people who do this on Douyin, especially before the New Year, when giving away mobile phones by liking buttons was a craze for a while. This is a typical profit-driven approach.

In addition to the material interest drive, the six dimensions of the value of social currency can also be mobilized.

Affiliation

Conversation

Utility

Advocacy

Information

Identity

For example, there are often some people who use Douyin to organize secret codes such as Didi... Didi ’s method is a typical identity identification, and there are also products with good sales capabilities, many of which are also practical products.

The above preparations are completed. You know what time period is best to post content, and what attributes the content must meet to be easily spread. Let’s talk about how to do it. Here are some practical details.

How to create a TikTok account

Any operation that cannot be monetized and has no commercial value is a waste. The first step is to set the tone of your account according to the direction you need to monetize.

There are two directions here. The first is the original account, and the second is the copycat account.

If you are an original creator, you need to think carefully about your positioning. This is especially important. If you are a copycat, you don't need to pay too much attention to these.

Here is an example. If you are in the clothing and beauty business, the normal route is to authenticate your Douyin account. Here is a little trick. Douyin and Toutiao accounts are connected. If you have a Toutiao account , you can use it. For example, if you now have a few thousand followers on your Toutiao account, this is very good basic data. There is another way to use Weibo authentication.

In addition to authentication, another point is your avatar and signature. Currently, the normal way is to import fans to WeChat, which can be a personal account or a public account. We will talk about why it is necessary to import to a public account later.

If you are doing the transfer flow, the first thing you need to do is to look at other platforms, find some user videos of small Vs who are not very big, and set the tone of your Douyin according to their tone. What is emphasized here is that you should find the target users who are your monetization users, namely the small Vs. It's not something popular or anything.

All account maintenance is to simulate real-life behavior. Don’t post a batch of short videos right away, as this may be identified by the system as excessive marketing and result in no recommendations.

Normally, you should post 1-3 original videos every day in the first three days. During this period, you can like other people's works and view other users' works.

This applies regardless of whether you are an original account or a copied account.

After completing the normal account maintenance, let’s take the transfer flow as an example. After completing the account management, you need to use tools to batch download the videos of your target small V. What you need here is to use tools to transcode. This is to prevent identification.

The normal sources of content transfer include domestic short video platforms such as Volcano and Kuaishou , and foreign platforms such as YouTube.

The daily limit is 5 short videos. It is recommended not to post too many, just 1-2 short videos of moving content every day. The first part talks about the data that affects the volume of Tik Tok recommendations.

The like rate of the first layer of data. If the first batch of data is not optimistic, you need to go to Taobao and increase the like rate based on the first layer of recommendations to trigger the next wave of recommendations. Normally it is recommended not to brush too much.

The current price on Taobao is still quite cheap, so you can buy a small amount as a starting point. At this time, Douyin will recognize the video you posted and find it valuable. The system will then give you certain recommendations. Friends who have worked on Taobao should know about spiral order brushing, which is called spiral volume brushing here. This will easily form a positive cycle, and the chances of the video going viral will be greater.

In addition to this, there are also normal message interactions. Don’t receive a lot of messages but you don’t reply at all. Normally, this will also reduce your weight.

If the video you posted does not have any likes or comments, the system may judge it to be of low quality and it will not be recommended.

After finishing all these, you just need to use the machine to run them in batches every day. Originality is more difficult because you need to be creative and produce videos every day. But there is no such thing as transcoding.

Pseudo-original short videos and the method of copying and reposting can be played in the short term, but in the long term it is recommended that we match our own tone based on the user interests listed above to create original accounts.

I won’t write about some specific software here, as there are still quite a lot of software on the market. The key point of transporting is multiple numbers.

Monetization

In terms of monetization model, Douyin currently does advertising for clients and waits for orders. Normally, when you have about 30,000 fans, clients will approach you.

The simplest way is to wait for advertisements. We talked about traffic diversion above, so on this basis we will import some fans to personal WeChat or public accounts.

Capture a section of content and make some upgrades on it.

1. Industry-specific public account numbers (IP numbers)

Industry accounts have a certain level of quality, which requires you to have an in-depth understanding of the industry, or you need to be interested in sharing (the core point is to share value). This typical model summarizes the following 7 core points;

1. Take advantage of Guangdiantong ’s advertising fees

2. Sell traffic (sell advertisements, but have relatively high quality requirements for advertisements)

3. Sell courses (break down what to sell)

4. Selling communities (the definition of a community is a group of people who share a common topic and a common goal)

5. Sell services (for example, if you are doing online promotion , customers find you because of your articles and buy your services. You have a friend who is very good at writing and has been writing articles on WeChat. Customers actively add him to WeChat and call him. They travel thousands of miles to discuss cooperation with him and say, "How much do you want for your service? Let's talk after the money is paid!" They are so willful. In this era, you need such a voice. Just like the current goal of our Shanpao Club: to build 100,000 Internet cafes)

6. Sell products (this is easy to understand. For example, if your target audience is female fans, selling skin care products or beauty products will also have very good sales.)

7. Selling tsundere (this is actually "rewarding". When many accounts get the originality mark, they will be invited to open the reward function for the article in the next few days. This income is also quite tsundere. If you like it, buy it from me!)

2. Personal WeChat ID

Personal WeChat accounts lack one triggering link compared to public accounts. This is also because game accounts are not suitable for monetization by public accounts. For example, if you are a beauty account that attracts traffic, people will come to you because of your beauty, but they probably won’t pay much attention to your talent. Of course, special circumstances are not ruled out.

The monetization method of personal accounts is generally similar to that of IP. What needs to be emphasized here is how to improve the conversion rate .

I will not emphasize more on the factors that influence conversion rate. The money-making circle of friends of Teacher Ye Xiaoyu that we have been evaluating recently is very good.

Here I will briefly talk about a few ways to improve conversion rate. I believe that by now you already have your own way to monetize.

According to your positioning and presentation method.

There are only three levels to build a personal WeChat account.

Avatar, Moments cover signature, daily Moments. I won’t go into detail here, but I’ll end with a mind map of Teacher Ye Xiaoyu’s WeChat Moments course made by the evaluator.

The author of this article @六爷 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games