How can Toutiao quickly gain millions of followers? Share 10 marketing tricks!

Many people have noticed that Toutiao, which has pushed the algorithm to the extreme, has recently made social networking its most important strategy, investing heavily in Weitao and Wukong Q&A, using real money to grab "high-quality content." But behind the excitement, many self-media people have overlooked the fact that the fan bonus window of the Toutiao platform is opening.

According to the Toutiao self-media fan rankings released by Xinbang yesterday, 50 Toutiao accounts have gained more than 200,000 fans in the past two months, among which Zhang Zhaozhong and First Military Intelligence have both gained more than 1 million fans! The cumulative number of fans gained by the 100 Toutiao accounts on the list exceeds 25 million. At present, the first batch of million-dollar accounts have emerged, including Zhang Zhaozhong, Ergeng, Chen Xiang Liudianban, Papi Jiang, Maxonor Creative AD, etc. They form the first echelon of Toutiao accounts.

Contrary to what many people think, the number of followers of a Toutiao account will directly affect the number of article readings. Taking Ergeng and Yitiao as examples, both are benchmarks for short videos, with similar content tone, quality, and similar target users. But on Toutiao, the traffic of Ergeng is much higher than that of Yitiao: the average playback volume of Ergeng’s 20 most recent videos is 500,000, while Yitiao has only 120,000. The main reason is that the Toutiao account of "Ergeng" has 1.2 million followers, while the number of followers of "Yi Tiao" is only 280,000.

So, in the face of the fan bonus that is gradually opening up on the platform, how can self-media continue to gain fans on Toutiao? This is a new topic for self-media people who are only familiar with the routine of increasing fans on WeChat.

Through observation and communication with Toutiao account operators , Xinbang has summarized the following 10 effective ways to increase followers, which we hope will be helpful to you:

1. Increase the output rate of popular articles

At first glance it may seem like nonsense, but there is a mystery hidden in it. Although relying on popular high-quality content to increase fans may seem "inefficient", it is still the most fundamental way. The fans attracted by this way are extremely loyal. However, although it is great to gain followers by posting popular articles on Toutiao, the output of popular articles is usually unstable. Therefore, increasing the output rate of popular articles has become the first secret to increasing followers.

The popular ancient food self-media on Toutiao: Li Ziqi

Above is Li Ziqi’s Toutiao account. It can be seen that three consecutive hit articles with over 2 million views have greatly helped her become popular on Toutiao. In the past two months, she has gained 300,000 followers.

How can we increase the output rate of popular articles? This is actually a big topic, and I will briefly talk about a few points here.

(1) Graphic creators: Increase output by focusing on hot topics. The focus of your articles should be on having attitude and ideas. However, you should focus on your area of ​​expertise and create professional, serial articles to continue to attract fans in this field.

(2) Short video creators: Positioning comes first, and they try to occupy a certain niche in the vertical field. Taking food as an example, the reason why "Office Xiao Ye", "Li Ziqi" and "Wild Food Brother" can stand out and attract a lot of attention is not because of how exquisite the food is, but because of the core personality and creative points that are attractive. The core idea of ​​Office Xiao Ye is to make weird (rather than exquisite) food in the office. The character that Li Ziqi continues to build is a pastoral and quiet girl who has escaped from the city. The mind of Wild Food Brother is occupied by the preparation of outdoor wild game food. Before him, no one did this.

If you find a good positioning, all the fans in this field will be yours.

2. Use Weitou.com

Wei Toutiao is a microblog built into Toutiao. Compared with Toutiao articles, users have a stronger perception of the author. This makes this product naturally suitable for increasing followers.

A while ago, there was a chef named Li Qibin. He became inexplicably popular because his comments were found under every Weibo headline of a female celebrity or female model. Many users spontaneously launched a campaign to capture the chef, and he was awarded the title of "No. 1 Headline Poster". A grassroots person has 810,000 followers, which is very successful.

"Chef" Li Qibin commented on Zhao Liying and Liu Yan's headlines

Li Qibin made good use of a product feature of Toutiao - comments from verified accounts will be ranked at the forefront. The huge amount of traffic on celebrities’ Weibo headlines makes the comment section a natural high-quality exposure location. This gameplay is somewhat similar to Weibo's Blue V Alliance.

In addition to making your presence felt in the comment section, you should also post more interesting micro-headlines that emphasize your personal attitudes and opinions, which will help you gain followers very quickly.

3. Direct attention in the content

Many times, users already like your content, but “following” them is still too troublesome and requires our guidance. This is easy to understand. It is similar to reminding users to follow you at the beginning and end of your WeChat public account. This method is also effective when transplanted to Toutiao.

Screenshot of the video "Brother Kun plays with flowers"

How to increase followers: strongly remind users in the created content (articles/videos): click the follow button.

4. Fan Interaction

After fans follow you, it is not a one-time thing. You still need to maintain old fans and attract new ones through fan interaction. Good fan interaction can increase content interaction and improve the headline index, thereby increasing content recommendations, attracting fans and forming a virtuous circle.

How to increase followers:

(1) Respond to user comments promptly to let users know that you value your product and increase user stickiness.

(2) Providing information in advance, that is, holding a lottery at a specific time, can attract fans' attention and help improve fan stickiness.

(3) Add “retweet for a chance” promotion to the high-quality content you create to encourage readers to actively like and forward the content, and announce the winners in a timely manner.

5. Drain traffic from other platforms

This is the most convenient method, especially suitable for self-media creators who have accumulated a group of fans. Fans on other platforms generally recognize you very much, and will follow your perspective and pay attention to your Toutiao account.

How to increase followers:

(1) On other platforms, such as Weibo, WeChat public accounts, Zhihu, etc., inform your fans that you have opened a Toutiao account and welcome them to follow you.

(2) It should be noted that fans do not watch our content every day, so we need to promote and introduce it intermittently to let them know that you have also settled down on Toutiao.

6. Mutual following and mutual promotion

In the early days of Weibo and WeChat, it was popular to follow each other. In the absence of any foundation, this is an option to accumulate fans early on. Now, there are also a group of active users on Toutiao who leave messages and follow each other, and the momentum is no less than that of Weibo back then.

Screenshot of a comment on a headline account

How to increase followers:

(1) Leave a message under a popular article, calling for mutual following, such as “Follow each other with sincerity” or “Follow and you will reply”.

(2) Cooperate with Toutiao accounts with similar tones and recommend each other through soft articles and other means. The quality of the recommendation reasons is directly related to the results of the mutual promotion.

(3) The big account leads the small account. For example, Office Xiaoye often directs traffic to new accounts such as "Office Xiaozuo" under his umbrella. The second and bigger accounts also often forward the matrix accounts of "Geng Finance" and "Geng Beijing".

1. Use the extra number to promote appropriately

Haowai is a paid promotion product that can increase exposure and readership. It is especially suitable for companies with promotion needs and mature self-media creators. One advantage of the special edition is that it allows you to monitor the effects at any time. Moreover, there is no charge for simply increasing the number of recommendations. Only when users click and read will they be charged.

Headline account · Extra page

How to increase followers: Use the “Extra” function in the backend of Toutiao account.

1. Wukong Questions and Answers

It was just revealed that "Wukong Q&A" spent a lot of money to poach Zhihu's big Vs. This incident also shows that Toutiao will spend a lot of effort to cultivate its own big Vs. This is the window of opportunity. Like Weitao, in the question-and-answer genre, the author has a strong presence, and once the answer is recommended, the fan forwarding rate is very good.

Question and answer page for "Graduate School Entrance Examination Zhang Xuefeng"

How to increase followers:

(1) Choose an area that you are good at and answer more popular questions to attract the attention of questioners and onlookers.

(2) If you are not familiar with a question, you can ask and answer it yourself. First use a small account to ask multiple interesting/hot questions, choose those that attract high user attention, and then respond selectively.

1. Smart use of private messaging function

Many WeChat public accounts will "conditionally" provide high-quality resources, such as "CET-4 and CET-6 materials" and "American drama resources." After users follow the account or forward it, they can send private messages to obtain information for free. This method can also be applied to Toutiao.

How to increase followers:

Use high-quality resources as bait to guide users to send you private messages to obtain relevant resources or exclusive articles. However, users must follow the account before sending private messages. It should be noted that when providing resources/articles, you should appropriately promote your own account and state that you will continue to provide resources from time to time in the future.

10. Customize menus and external links

Both of them are also transplanted from WeChat official accounts. The custom menu is a good display entry, which clearly tells users "what we can provide you", which is an important means to improve fan conversion rate and retention rate.

Custom menu of the “Ergeng” headline account

How to increase followers:

(1) The custom menu mainly includes "selected content", "conversion function" and "interactive function". Among them, "selected content" is the most important. Menu names should be clear and easy to understand, and the content of the same menu should be consistent. As for important content, put it on the first-level menu as much as possible, without folding it.

(2) “External links” can include Taobao links, advertisements, etc., which is an important way to realize monetization. It can also be used to screen out important fans and focus on maintaining relationships with loyal fans, which can improve the quality of fans.

The above are the 10 tips we have summarized for increasing followers on Toutiao. Increasing followers is not something that can be done overnight, but if you find the right content positioning and master the operational skills, the expected returns will come as expected.

Related reading:

1. Toutiao account operation: Deconstructing the user life cycle of Toutiao today!

2. Toutiao account operation and promotion, do you know all these?

3. New Media Operation丨How to operate self-media platforms such as Toutiao and Baijiahao?

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5.How to operate Toutiao account? After reading this, you will be a master!

6. How to operate Toutiao account? There are 3 routines!

7. Toutiao account operation: Here is a reusable methodology for increasing followers!

8. How to do a good job in user operation of Toutiao?