Douyin monetization promotion, 7 ways to make money on Douyin!

2018 may be the year when everyone tried out TikTok, opening more accounts than they could count and conducting a scattershot content experiment. They were busy looking for characters, choosing topics, writing scripts, shooting and editing, and producing films.

For the creators of Tik Tok, if they were to select the keyword of the year for 2018, “traffic” would undoubtedly be at the top of the list, so much so that a popular slogan in the industry is: “May the traffic be with you”.

2018 has passed, and the battle for traffic on Douyin is still going on. However, for creators who entered the market in the early and mid-term, a trend that they will inevitably pay attention to on Douyin in 2019 is "monetization." This article will tell you about the monetization methods for creators on TikTok.

1. Accept advertisements

A common example is customizing video content for advertisers and embedding related products.

Currently, vertical accounts are the easiest to monetize because of their relatively stable content formats, such as review, food, beauty and other accounts. Advertising placement in such accounts is a natural thing. Accounts with millions of followers on the market quote advertising prices at 3 to 5 cents per follower. An account with 1 million followers can get 30,000 yuan in compensation for one advertisement.

The monetization potential of vertical accounts/grass-planting accounts is enviable, but the accumulation of quantity in the early stage is also essential.

The second is the monetization of entertainment accounts. The advertising placement of such accounts is almost always accompanied by a clever creative content. I was enjoying the first part, until the end when I realized it was an advertising script. But I couldn't help but admire the creator's thought.

For KOL creators who have a certain personal influence, they can also monetize through personal image endorsements and sponsored oral broadcasts.

In addition, Douyin officially operates the pick plan. Some accounts will receive official invitations to participate in the pick program. Dedicated operators will inform advertisers of their needs in the group, and creators can receive certain rewards after inserting advertisements as required. This method is essentially also a form of monetization through advertising.

2. Raising and selling accounts

Regardless of whether the creators were aiming for this goal from the beginning, it has to be admitted that there is indeed a market for selling accounts. The only difference is the difference in creative efficiency.

Many hard-working original authors, after investing a period of energy in operations, encounter bottlenecks in fan growth and see no hope of monetization. In this case, selling accounts to make up for the loss seems to be an economical option.

For creators who aim to maintain their accounts from the very beginning (most of them work in teams), their efficiency in content production is like a processing factory with roaring machines - Douyin accounts are basically in the form of PPT and jumping text that can be copied in batches. When the number of fans reaches around 200,000 to 300,000, it is like hatched chicks that can be sold in baskets.

The demand for buying and selling accounts has supported a number of trading platforms, with various types of accounts clearly marked with prices.

However, the monetization ability of accounts that have grown up by copying cheap content is indeed worrying. As far as I know, authors who buy accounts in a certain field will generally immediately transform the content and turn to creating original content.

Because the account-raising method pursues the "short, flat and fast" method of batch creation, the content quality and packaging are relatively rough, which affects the platform's high-quality and healthy content ecology. It is also suppressed and not encouraged by the current platform. The author does not advocate this kind of short-sighted approach of pursuing quick returns.

3. E-commerce monetization

This is probably not only an area that influencers are keen on exploring, but also a direction that the Douyin official platform is constantly exploring. This can be seen from the fact that the Douyin platform has lowered the shopping cart standards again and again until they were completely liberalized.

In the earliest days, only accounts with 1 million fans could apply to activate the shopping cart function. Later, the threshold was lowered to 8,000 fans, and now it can be activated with 0 fans. It is no longer difficult to move the product showcase function to your personal homepage.

I will divide e-commerce monetization into two parts: Taobao e-commerce and live streaming e-commerce. The following describes them separately:

Taobao e-commerce

Before Douyin's e-commerce monetization method was clarified, the first action of many creators was to link the items in the shopping cart directly to Taobao. When posting videos, creators added products to directly guide users to Taobao to buy.

Users access products on the Douyin platform and ultimately complete the purchase on Taobao. For creators who have their own Taobao stores, it is so easy to use Douyin as a monetization channel!

Live e-commerce

Selling goods through live streaming is nothing new . Last year, Luo Zhenyu made 5 million yuan a day by selling courses through live streaming. Qijiu Naoye sold goods live on Douyin on last year's Double 12. He promoted the products through a lucky draw event that offered a million-dollar grand prize to fans and had a lot of fun. The event ended successfully with a GMV of 10 million on the same day.

In addition to live streaming to sell goods, creators can also use live streaming to attract fans and rely on their strong appeal and power to make users willingly give gifts.

The sound waves on Douyin are exchanged for 6 RMB at a rate of 42 sound waves, which means the withdrawal ratio is 7:1. The exchange can be done in "My" - "Wallet".

4. Open a Douyin store

Douyin’s small shop is similar to Taobao store. After opening a small shop, merchants can put goods on the shelves in the small shop by themselves (of course, the goods need to be reviewed). Currently , both physical and virtual goods can be sold in the small stores on Douyin.

Creators who do not have a Taobao store but have their own sources of goods may not need to go to great lengths to figure out how to open a Taobao store. Instead, they can focus on opening their own Douyin store on the Douyin platform, listing their own products, and realizing the entire process of content creation and monetization on Douyin.

The store entrance of the Douyin platform was closed for rectification for a period of time. It is speculated that it is related to the new e-commerce law issued by the state. Article 11 of the "E-commerce Law" stipulates: E-commerce operators shall fulfill their tax obligations in accordance with the law and enjoy tax incentives in accordance with the law. E-commerce operators who are not required to register as market entities in accordance with the provisions of the preceding article shall, after their first tax obligation arises, apply for tax registration and truthfully declare and pay taxes in accordance with the provisions of the tax collection and management laws and administrative regulations.

This requires individual e-commerce stores to apply for business licenses and issue invoices just like individual business owners of physical stores. In order to protect the rights and interests of consumers, the entry requirements for merchants must be strict. With the e-commerce development of Douyin, the entry threshold for Douyin stores will continue to increase.

5. Distribution

Creators who have Taobao stores can monetize directly through Taobao e-commerce, and creators who have products but no stores can monetize through Douyin stores. So what should creators who have neither products nor stores do?

Don’t worry, Tik Tok still has a piece of cake for these creators: distribution . Creators who have nothing can still monetize by distributing other people's products and getting commissions/commissions.

The Welfare Club feature of Douyin provides monetization space for talented creators (provided that you have enabled the product sharing feature). Creators can choose the products they want to distribute in the Welfare Club . Some merchants in the book and education field on Douyin have a product commission of 30-50% , and can provide books/courses in various fields such as psychology, emotions, parenting, and finance for influencers to choose and distribute.

Find the products you want to distribute, add them to your own showcase, and include them in your videos. When a user purchases the product through your channel, you will receive the corresponding commission.

How can I view the money I earn from distribution? You can check your distribution income in Douyin [Me] - upper right corner... - [E-commerce Toolbox] - [My Income] . Remember to bind your bank card.

6. Participate in the Challenge

Finally, let’s talk about the “big gift package” that Douyin officials have prepared for everyone – the challenge. Tik Tok will announce some challenge activities from time to time, and creators can sign up to participate. For example, the #吉是一切好开始# challenge is a topic-customized vertical screen competition launched by Wanglaoji on Douyin.

According to statistics, as of January 16, the total video playback volume of the video content collection page of the Wanglaoji Vertical Screen Competition has exceeded 250 million.

In more than a month, a total of 81 institutions brought 2,914 works. Creators who win the top few places will not only gain great exposure for their own accounts, but also win official event rewards. As long as you have creativity, you can participate in this kind of challenge activities.

7. Short videos are available

Many Douyin creators may receive invitations to join Tencent Weishi or Baidu Kuaishou when they start to see initial success in operating Douyin. Synchronizing videos to a third-party platform and obtaining support rewards from the platform is also a low-cost way to monetize.

In general, the author is optimistic about the development trend of the Douyin platform. If you do not urgently need these support rewards, it is recommended that you focus on creating content on Douyin, and avoid being distracted by multiple operations when content production is unstable.

The above are the 7 ways to monetize Douyin that the editor has sorted out for you. For more monetization methods and techniques, please leave a message to communicate.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Tian Xin

Source: Tian Xin