Tips for attracting customers for educational institutions!

In the education circle in 2020, there is such a report data that makes everyone's palms sweat. First, let's take a look at a set of data:

(List of educational institutions that “closed down” or “ran away” in 2020)

Data: From the Internet

Although it is not terrifying, it is indeed scary. In the past year alone, at least 98 large educational institutions disappeared, including some top giants: IT Brotherhood, Mingxi Chinese Language, Yousheng Education, Xueba Jun ... Old institutions and even star companies have frequently collapsed.

Recently, there have been frequent reports of educational institutions going bankrupt and running away. However, what is even more frightening is that these are only statistical data for larger institutions. For many offline institutions at the county level, closing down was probably the norm last year. Very few of them have been able to transform into online operations and have sufficient funds.

Analysis shows that the reasons behind the above closures are similar: broken capital chain, depleted cash flow, and split campus management.

Reasons for the broken capital chain: withdrawal of investment by investors, problems with franchised campuses due to the failure to start classes due to the epidemic, dissolution of partners, sudden termination of development plans, continuous losses, etc.

1. How to cope with the fierce competition among leading companies during the epidemic?

1. Layout online and offline

We carry out offline marketing and online promotion for enrollment, polish the campus’ quality courses and online courses, and fully integrate the teaching + management + marketing system.

2. Refine campus operations

Clarify the division of labor among personnel, strengthen the sense of responsibility, execute goals based on results, and have a planned management process that can be copied and pasted.

3. Prepare a second plan

You should always plan ahead. Emergency funds must be reserved at all times, and cash flow is the foundation of any business operation.

4. Transformation to diversification

Break through the limitations of single courses, train teachers independently, and avoid course gaps caused by teacher resignations. Single courses are difficult to promote and complement each other.

5. Reorganize the core team

Those who should be kicked out will not be retained, and those who should be retained will be trained to strengthen human resources and make good use of the three axes of campus management: teaching management + campus management + enrollment operations.

2. How to carry out marketing and enrollment operations?

For most organizations that have not yet deployed online, they must enter the market as early as possible. Online traffic is huge, and the brand promotion effect is that one person will tell a hundred, and a hundred will tell thousands. Making good use of marketing tools can achieve twice the result with half the effort. If you want to do your job well, you must first sharpen your tools.

1) Make good use of tools

Making good use of platforms and marketing tools can greatly reduce enrollment costs and manpower investment, and achieve fully automatic circular fission marketing.

WeChat, enterprise WeChat, short videos, mini programs, official accounts, micro-official websites, Golden Data, Chuangketie, Mike Form, Activity Line, etc.

2) Make sure to use good strategies

Good tools must be implemented in conjunction with marketing strategies. Only by constantly trying and challenging yourself can you find the right channels and methods.

Group buying, flash sales, pre-sales, snap-ups, chain draws, lottery, coupons, cash coupons, gifts, auctions, forwarding, likes, distribution, etc.

3) Make good use of opportunities

For educational institutions, the golden enrollment season is generally very short, so seizing important opportunities is the key to success, especially for cultural education and training institutions. It has less impact on interest-based dance, calligraphy and painting institutions.

Hot topics, events, activities, festivals, solar terms, winter and summer vacations, anniversaries, etc.

Most institutions often need a solid offline recruitment team to deepen their presence in local communities, schools, and communities. Therefore, they must optimize their recruitment language, enhance team capabilities, and take the initiative to engage in resource cooperation.

1) On-site recruitment

Alibaba also needs an iron-blooded army to promote its products on the ground. For offline education and training institutions, it is an indispensable link. It can even be said that the quality of the promotion team directly determines the success or failure of campus enrollment, and also determines whether the campus can continue to operate.

Even the best wine needs to be hidden if it is not well-known. Taking the initiative is always 200% better than sitting and waiting for death.

Resource integration: school list, cross-industry cooperation: libraries, bookstores, printing shops, breakfast shops, sporting goods stores, catering vouchers, industry alliances: holding competitions, learning and observation, exchanges and sharing, etc.

2) Campus activities

The biggest advantage of offline activities lies in interactive participation, on-site atmosphere, and scene experience. Therefore, more offline activities should be organized to give parents and children a reason to gather, an environment for transactions, and a learning atmosphere. No parent is unwilling to pay for their children.

Salons, forums, lectures, seminars, parent-teacher conferences, book sharing sessions, outdoor quality development, sports meets, campus open days, competitions, parent-accompanied check-in activities, growth footprint walls, etc.

3. Other methods

Increasing renewal rates, improving course consumption cycles, and increasing referral rates, reasonable class scheduling can greatly improve teachers' teaching efficiency, increase the frequency of classroom use, and also bring revenue to the campus.

Referrals from classmates, parents, teachers, renewal by class teachers, course cancellations, class scheduling, etc.

3. Always keep in mind the essence of education and never forget the original intention of education!

All businesses are ultimately inseparable from commercial activities, but in the education industry, don’t forget what you should take on when parents and students respectfully call you a teacher?

Campus leaders, management, and decision makers must remember:

On the road to commercialization, don’t forget the original intention of education and work hard to create a bright future full of infinite possibilities for every child.