How to promote APP on campus by doing activities

1. There are three common activities: booth activities, large-scale activities, and spontaneous commercial activities;

Booth activities: The most common method of app promotion on campus, usually organized by clubs or school cadres. Apps can cooperate with them or organize it themselves. This method is held frequently and can last for a long time;

Large-scale events: Most schools have events held at the college level or above every semester, such as parties, debates, singing competitions, etc. This type of event is relatively uncommon and the frequency is low. Not many schools can hold one every month, but it has a great influence.

Spontaneous commercial activities: For example, the campus network once successfully planned a free chartered car to send students to the train station. This is difficult to do now. You can try, but it is difficult to scale up. Key schools generally crack down on commercial activities.

2. Activity process: determine the activity theme - apply for a venue - implement it

Activity theme: usually determined by the club. If there are club resources, you can decide together with the club.

Site application: requires a certain amount of funds, which varies from school to school;

3. Implementation:

The location should of course be where there is a lot of traffic, usually near the cafeteria or large teaching buildings;

It is very important to choose the right prizes. A single booth is hard to attract people. A small and good prize is still very tempting to students, especially girls, such as tissues and USB flash drives. You have to be thick-skinned. Students are actually quite friendly. Most of them are bored and will come over to see you if you pull them a little. Only a few are aloof.

In addition, you can get some flyers, promotional pages, a speaker, and play some music, which can also attract many students;

4. Students are very contagious. If your event is really good, students can easily bring everyone in the dormitory to participate. Therefore, it is important to give them a good reason to feel good, which can make your event more effective.

5. For unknown applications, campus is not a place where you can quickly increase the volume. Don’t be jealous of some well-known applications running volume on campus. If students don’t know what your application does, the form of running volume is a pitfall;

6. The idea of ​​campus promotion must be: brand first, then volume. This can basically become a rule, except for a few e-commerce products with strong demand. It is the foundation for the app to build its brand on campus for a period of time. Once it has a certain degree of popularity in the school, it can then increase the number of users. Otherwise, there will be almost no retention. Brand building usually takes half a year to a year.

7. The copywriting and creativity of poster design are very important. Students are still very interested in high-end and inspirational posters.

8. Make full use of online platforms, such as forums, forums, Weibo, and WeChat. Students are very concerned about information about their schools.

9. The current campus promotion channels are in chaos, and the agents in the middle are extremely chaotic, with many reaching 4-5 levels;

10. Current status of campus teams:

a. Uneven quality, uneven execution, and difficult to manage;

b. Generally, those with strong abilities will work in several companies at the same time;

c. Most agents are only looking to earn a short-term salary. A few who can become supervisors or above will consider development or internship experience in the company and do not care about salary, provided there is enough room for development.

d. It is difficult to have long-term cooperative projects or promotions to ensure the normal operation of the team;

e. In the early stage of team recruitment, the main thing is to recruit new people. Ability is not a problem and can be cultivated. The most important thing is team building. The army is always changing, so we need to replenish fresh blood in time. In the later stage, we need to select and let the better ones survive.